NEW YORK (BRAIN) — Martone Cycling Co. is now offering a collapsible helmet design developed for fashion-conscious urban riders.
NEW YORK (BRAIN) — Brompton Bicycle is bringing back its limited Black Edition bike and is running an international video contest to promote it.
RALEIGH, N.C. (BRAIN) — Eastern Bikes is branching out from its BMX roots with a new line of BMX-inspired cruisers.
SYDNEY, Australia (BRAIN) — Australian apparel company Attaquer is expanding its Core Range and entering the U.S. market. Stevan Musulin and Greg Hamer established the brand in 2012, bringing more than 15 years of fashion and cycling brand experience to the company.
BOULDER, Colo. (BRAIN) — Pro cyclocross racer Jeremy Powers teamed with one of his sponsors, Nuun, to produce a 2016 wall calendar. Sales of the calendar will raise funds and awareness for Powers' JAM Fund.
MADISON, Wis. (BRAIN) — Schwinn's new Vantage fitness/hybrid bikes feature new Smooth Ride Technology, an elastomer suspension design that allows 15mm of rear travel. The pivotless design includes an elastomer mounted between the seatstays and seat tube.
HAIFA, Israel (BRAIN) — A new company, Everysight, has been spun-off from an Israel-based defense technology company and plans to launch a heads-up-display sunglass for cycling next year.
VANCOUVER, British Columbia (BRAIN) — Recon Instruments is working with Rochester Optical to offer prescription inserts for its Recon Jet glasses.
LONDON (BRAIN) — The British company behind the Blaze Laserlight, which shines a laser image of a bike on the road in front of a bike, is planning a tailight. The Blaze Burner rear light is now near its funding goal on Kickstarter.
RANDOLPH, Mass. (BRAIN) — Delta Cycle's Hefty Holder holds smartphones, in their case, on a bike's handlebar or stem.
MORGAN HILL, Calif. (BRAIN) — Specialized is introducing a new line of plus-sized youth mountain bikes, called Riprock, with four models with 24 x 2.8-inch or 20 x 2.8-inch Specialized Big Roller tires, aluminum frames and disc brakes.
POZZOLEONE, Italy (BRAIN) — Fizik has released a new range of bar tape designed for long-distance riding.
AARHUS, Denmark (BRAIN) — A Danish company looking to introduce a wireless, frictionless generator bike light has reached its funding goal on the crowd-funding site Kickstarter.com.
SAN DIEGO (BRAIN) — Speedplay is releasing a new version of its SYZR mountain bike pedal, with a chromoly spindle and a $165 retail price.
The new SYZR Chrome-Moly has all the same components and features as the SYZR pedals with stainless steel or titanium spindles.
HOLSTEBRO, Denmark (BRAIN) — CeramicSpeed's UFO chains — which are standard chains from several manufacturers, specially treated with a wax-based lubricant — are now being s
AUSTIN, Texas (BRAIN) — BSX Athletics, which introduced a non-invasive blood lactate measuring cuff last year, has officially launched the second generation of the device