LAS VEGAS (BRAIN) — Detroit Bikes founder Zak Pashak launched the brand four years ago with one model in one color and one size. The black A-Type was the first bike welded with American steel in Pashak's 50,000-square-foot factory in Detroit.
LAS VEGAS (BRAIN) — The brand named for the winningest road racer of all time is on a winning streak of its own. Eddy Merckx Cycles, after a few years of transition, is now slowly rebuilding its U.S. dealer base and is showing a greatly expanded and modernized bike product line here at Interbike.
LAS VEGAS (BRAIN) — In order to meet demand for the growing gravel category, engineers at Hutchinson Tires' factory in Montargis, France, spent more than two years developing the company's new Overide gravel tire, which it showed at OutDoor Demo.
TORONTO (BRAIN) — Stoneridge Cycle Ltd. is recalling two models of its bicycle helmets for children. The recalled products may have the inner foam liner in the helmet detach from the outer plastic shell, which poses a head injury hazard.
TORONTO (BRAIN) — Cervélo has unveiled its S3 Disc, which the company says is stiffer and more aerodynamic than its rim-brake counterpart.
BOULDER, Colo. (BRAIN) — "Greg LeMond: Yellow Jersey Racer" documents LeMond's legendary career year by year. With fresh interviews from LeMond and others, along with rarely seen photos, the book documents the highs and lows of his career from junior to multi-time Tour winner.
AUSTIN, Texas (BRAIN) — BSX, which launched a cuff that measured blood lactate and oxygenation levels two years ago, is now crowd-funding a product with potentially a much larger market: a fitness wrist band that monitors hydration levels in real time, alerting athletes and others when it's time to drink up.
CHICO, Calif. (BRAIN) — Paul Component Engineering will be offering many of its parts with purple anodizing in limted editions over the next six months.
GREENVILLE, S.C. (BRAIN) — Boyd Cycling is now offering White Industries hubs as an upgrade option on all its wheelsets.
TAMPA, Fla. (BRAIN) — Atomik Carbon has released disc brake versions of some models in its line of road wheels.
MILL VALLEY, Calif. (BRAIN) — WTB will sell juust 200 of its new Semper Fi saddles, and will donate $15 to the Semper Fi Fund for each one sold.
LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers is now offering its dropper post remote lever separately, for use with its own Dropline dropper post or with compatible cable-actuated posts from other brands.
WILTON, Conn. (BRAIN) — Cannondale is issuing a mandatory service bulletin to upgrade to its Lefty suspension forks from model years 2014-16 and some 2017 forks to equip them with its new 2Spring system.
BOULDER, Colo. (BRAIN) — RockyMounts has launched a new platform-style rear rack that swings away to allow access to the rear of the vehicle. The rack, called the MonoRail Swing, has a "sibling" product, the MonoRail, that does not have the swing-away feature.
INDIANAPOLIS (BRAIN) — Silca is offering an aerodynamic wheel magnet for use with bike comuters. Besides reducing wind drag compared to standard magnets, the product can be weighted with four small tungsten slugs to offset the weight of the valve stem.
FRIEDRICHSHAFEN, Germany (BRAIN) — The latest addition to Moots' adventure/cross bike line is the Baxter 29-inch bike.
The Baxter was designed for either drop or flat bars and is compatible with a rigid or 100mm-travel suspension fork.
FRIEDRICHSHAFEN, Germany (BRAIN) — While MIPS’ origin dates back to 1995, when Swedish neurosurgeon Hans Von Holst began evaluating helmets and studying head trauma, it’s only in recent years that the multi-directional impact protection system has become a buzz word in the bike industry.
FRIEDRICHSHAFEN, Germany (BRAIN) — After adding disc brakes and thru-axles the past few years, designers are turning their focus to the overall look of the bike and the results are surprising.
FRIEDRICHSHAFEN, Germany (BRAIN) — Electric assist has clear benefits to commuters or mountain bikers who want to make one more downhill run. But offering tourists a little electric assist seems wrong on many levels.
BOULDER, Colo. (BRAIN) — The SKULPT is a device that measures an athlete's 24 individual muscle groups and provides readings of their quality and performance potential with actionable data.