BERKELEY, Calif. (BRAIN) — GU Energy Labs has announced a new packaging sleeve for Gu Energy Chews. The sleeve now carries a stack of eight individual Energy Chews that each deliver 20 calories.
NEW TAPEI CITY, Taiwan (BRAIN) — Arofly is a tiny device that installs on a bike valve stem and, the company says, senses and calculates data including speed, cadence, power, ride time, ascent and other factors. It transmits data wirelessly via Bluetooth to a smart phone app.
MEBANE, N.C. (BRAIN) — A new chain lube that promises hundreds of miles of clean, low-friction lubrication comes from a private/public partnership with North Carolina State University.
BIRMINGHAM, England (BRAIN) — For customers who have passions for English-made leather saddles, West Coast skate-inspired footwear and Southwestern-inspired art, Brooks England and Vans have collaborated on a new line of Brooks accessories and Vans footwear.
INDIANAPOLIS (BRAIN) — Silca's Tattico Mini-Pump is designed to deliver a sufficient volume of air while also being small enough to nearly disappear mounted alongside a bottle cage or store easily in a pocket.
CHICAGO (BRAIN) — Abus' new commuter-focused helmet line includes features like an integrated LED light, rain covers and magnetic chin strap closure.
The German brand has offered helmets since 1993 and is now expanding its helmet offerings in the U.S. market.
MADISON, Wis. (BRAIN) — Planet Bike is now shipping its new Touch 800 headlight, which features Touch Technology. The light offers 800 lumens of output and four additional light modes available with a swipe of the user's finger.
BOULDER, Colo. (BRAIN) — Coach and author Joe Friel has completely rewritten his popular guide to triathlon training, The Triathlete's Training Bible.
PORTLAND, Ore. (BRAIN) — Islabikes, a bike brand that specializes in high performance kids bikes, is now offering its Gréim line of aftermarket cyclocross tires for 24-inch, 26-inch and 700c.
PORTLAND, Ore. (BRAIN) — Showers Pass has introduced a line of high visibility cycling-specific jackets that feature integrated LED lights in the cuffs and the back of the jacket.
The light batteries provide about 200 hours of use in flashing mode.
ATLANTA (BRAIN) — Wahoo Fitness has released a major software update for its ELEMNT GPS bike computer. The free update adds turn-by-turn navigation features to the device, making use of the LEDs on the unit's sides to signal upcoming turns.
LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers is now offering a premium edition of its Mallet enduro pedal. The Mallet E 11 features titanium wings and dual-chamfered edges.
BURBANK, Calif. (BRAIN) — Pure Cycles is entering the road bike market with two new models, each retailing for $500. The bikes are sold online with optional pick-up and assembly at participating retailers through Pure Cycles' BYLT program.
GOLDEN, Colo. (BRAIN) — Alex Bishop — a bike shop manager and a member of the team that won the 2007 Little 500 race at Indiana University — is launching a cycling board game called Glory Gears on Kickstarter.
CHICO, Calif. (BRAIN) — Paul Components is now offering U.S.-made through axles that have a 12-position indexing head to allow the lever to be set and positioned in a chosen direction.
IRVINE, Calif. (BRAIN) — Pioneer's Cycle Sports Division is now shipping products introduced at Interbike this fall, including the SGY-PM9100 Series Dual Leg Power Meter, which is compatible with Shimano's Dura-Ace R9100 cranks, and the SGY-PM9100C Power Meter Kit, which adds Pioneer's dual leg power meter to existi
MINNEAPOLIS (BRAIN) — Advocate Cycles is offering a specially-painted, limited edition Hayduke frame to be sold as a fundraiser for IMBA.
BOULDER, Colo. (BRAIN) — Stages Cycling is now shipping Shimano Dura-Ace 9100 cranksets equipped with the Stages Power meter.
KLAIPEDA, Lithuania (BRAIN) — Wittson Custom Ti Cycles has updated its stock titanium hardtail frame, the Bestia.
SAN FRANCISCO (BRAIN) — Strava's Beacon safety feature is being integrated with Garmin's LiveTrack, so that riders can send location updates to up to safety contacts.
Strava first launched the Beacon feature on its apps for iPhone and Android.