INDIANAPOLIS (BRAIN) — Zipp's latest road wheel model is the 404 Firestrike, which features a new technology called Carbon Shield to add durability. The company is selling just 404 pairs each of the updated Firestrike Tubular and Carbon Clincher this year.
OLNEY, Ill. (BRAIN) — Magura is releasing a limited edition of its MT7 brakes, called the MT7 Raceline. The Raceline features the neon yellow color previously available only to pro racers.
PITTSGROVE, N.J. (BRAIN) — New women's cycling apparel brand Evelyn Hill Cycling is expanding its product line to include larger sizing for bibs, shorts, jerseys, and accessories. The brand's Season 2 collection will include sizing ranging from 3XL-5XL, to fit women who range from sizes 20 through 28-plus.
INDIANAPOLIS (BRAIN) — Silca has introduced an updated Impero road bike frame pump, largely made in the U.S.
RICHMOND, Australia (BRAIN) — Knog's Milkman Combo lock is a retractable, cable lock that can be looped around a bike frame and lock quickly. It's compact enough to fit in a back pocket and best used for quick café stops.
It's just as small as Knog's original Milkman, but without the key.
VICENZA, Italy (BRAIN) — Selle Royal has unveiled the fourth collection in its series of Project UP saddle artworks, timed to coincide with the Bike to Work Day in America and Canada and the first week of the Giro d'Italia.
SYDNEY (BRAIN) — You no longer need an invitation to download and use the online cycling platform, Zwift.
The company announced the change in Sydney on Friday, local time. In tech industry terms, the product has moved from an invitation-only "Closed Beta" to "Open Beta."
SAN FRANCISCO (BRAIN) — WaterField Designs has expanded its cycling line with the introduction of the Rapide Saddlebag. The vintage-style leather Rapide includes an easily-accessible Mini Tool Roll to keep bike tools organized, and it attaches with a leather toe-clip strap.
WATERLOO, Wis. (BRAIN) — Trek Bicycle is expanding its Émonda road bike line — which is highlighted by its super-light Émonda carbon frames introduced last year — to include a new aluminum frame model, the Émonda ALR.
SAN FRANCISCO (BRAIN) — Commemorating Bianchi's 130th anniversary, Timbuk2 is adding a touch of celeste green to its bag line with a limited-edition Bianchi Prospect Pack and a Facebook sweepstakes with prizes including a Bianchi road bike and various accessories.
ATLANTA (BRAIN) — Wilier Triestina is now offering its Cento1SR frames and complete bikes with a standard aerodynamic seatpost as an alternative to its integrated seatpost design.
LONGWOOD, Fla. (BRAIN) — Specifically designed for BMX use, the Subrosa Street Rail is 8 feet long and 18 inches high. It can be broken down into 4-foot sections for transport, and a connector is available to tie two rails together for a 16-foot rail.
BURNABY, British Columbia (BRAIN) — Easton Cycling is offering its aluminum-rimmed Heist mountain bike wheels with three internal rim width options — 24, 27 and 30 mm.
The Heist wheels are all tubeless compatible out of the box, with rim strip and valve installed.