TAIPEI, Taiwan (BRAIN) — Taiwan's Microshift is getting into the electric-shifting game, at least conceptually. Microshift said its design is intended for the mid-priced market, not the upper-end market where other brands have introduced their electronic offerings.
WHITEFISH, Mont. (BRAIN) — Hammer Nutrition has released a chocolate flavor for Perpetuem, its long-distance fuel mix.
TAIPEI, Taiwan (BRAIN) — E-thirteen has created a stronger DH rear wheel design by reducing the space between its proprietary 7-speed cassette and the hub's drive-side spoke flange. The new LG1R Carbon wheel is going to be raced this season by DH star Aaron Gwin.
TAIPEI, Taiwan (BRAIN) — Tim Krueger, the founder of Advocate Cycles, a boutique off-road bike brand from Minnesota, is prepping a line of tires under the Wend label. Krueger will launch the full line at the Interbike show this fall.
TAIPEI (BRAIN) — Last week WTB hinted that it would release some "high-end road tires" at the Taipei Cycle Show.
TAIPEI, Taiwan (BRAIN) — Advanced Sports' Fuji brand updated its Gran Fondo line of comfort/performance road bikes with a new frame material technology that damps vibrations.
OSAKA, Japan (BRAIN) — Shimano offered a first-look at new mountain and road components, lifting the press embargo on the first 2017 components to be talked about this year Monday morning (midnight, March 1, Osaka time).
SACRAMENTO, Calif. (BRAIN) — WTB will be unveiling a new 650b tire named the Horizon 650 x 47c Road Plus TCS at the North American Handmade Bicycle Show this weekend.
SAN LUIS OBISPO, Calif. (BRAIN) — SRAM is releasing a new line of mountain bike disc brakes, called Level. The new line of 2-piston brakes will replaces some SRAM and Avid brakes in the company's model line.
ASHEVILLE, N.C. (BRAIN) — Industry Nine has added a version of its Torch Classic Mountain hub for the centerlock brake rotor interface. Torch Classic Mountain Center Lock will be available in Boost and traditional mountain configurations.
OGDEN, Utah (BRAIN) — Enve is recalling some 600 of its carbon fiber road disc forks because the left leg of the fork can crack above the disc brake mount. So far Enve has received five reports of the left leg of the fork cracking with no reported injuries.
BOULDER, Colo. (BRAIN) — RockyMounts is launching three thru-axle compatible fork-mount racks: the SwitchHitter rack, HotRod mount and StreetRod adaptor.
SANDY, Utah (BRAIN) — Reynolds Cycling’s new fat bike wheelset, the Dean, features the company’s proprietary carbon rim technology and Industry Nine hubs. Reynolds is positioning it as a premium, all-season wheelset upgrade for fat bikes.
TEMPE, Ariz. (BRAIN) — State Bicycle Co. has introduced its first 29er mountain bikes featuring graphics by artist and Cadence Cycling owner Dustin Klein.
CHICAGO (BRAIN) — SRAM has updated the graphics throughout its Red road group with mechanical shifting, making it more similar to its wireless Red group.