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Posted July 3, 2015
Dutch conglomerate adds a major mountain bike brand to its portfolio.

ALMERE, the Netherlands (BRAIN) — Pon Holdings, a Dutch conglomerate that owns several bike brands including Cervélo, Focus and Gazelle, has purchased California-based Santa Cruz Bicycles.

Posted in International
Posted July 2, 2015

EAGLE, Colo. (BRAIN) — Logan VonBokel is joining the PR and media communications firm Uncommon Communications as a senior account manager. VonBokel was previously a tech reporter for Velo magazine.

Posted in North America
Posted July 2, 2015

NEW YORK (BRAIN) — The VH1 cable network is trying to line up 150 sets of twins to ride tandem bikes for a promotion to be shown live on Good Morning America on July 15. Organizers hope to break a Guinness world record for the largest parade of tandem bikes.

Posted in North America
Posted July 2, 2015
MORGAN HILL, Calif. (BRAIN) — Kali Protectives has hired Scott Christenson as California territory manager, filling the position left open by Steve Hays, after his transition to a product and procurement role this spring.
Posted in North America Tagged People / Sales Reps
Posted July 2, 2015
Rack company is buying a $20.1 million building on 13 acres.
Yakima is buying the West End Building for $20.1 million.

BEAVERTON, Ore. (BRAIN) — Yakima Products plans to move from its current leased space here to a new, much larger building it is buying in nearby Lake Oswego.

Posted in North America
Posted July 2, 2015

BOULDER, Colo. (BRAIN) — CatEye America has hired the Peter Kidd Agency to represent the electronics and accessory brand in New England, quadrupling it's rep coverage in the region.

Posted in North America Tagged Sales Reps
Posted July 1, 2015
UPDATED

WASHINGTON (BRAIN) — Andy Clarke is stepping down as president of the League of American Bicyclists, after a dozen years in the position.

Posted in North America
Posted July 1, 2015

SURSEE, Switzerland (BRAIN) — As part of its distribution overhaul in North America, Swiss mountain bike protection and apparel brand iXS has named Live to Play Sports as its exclusive Canadian distributor effective Aug. 1. U.S.

Posted in International
Posted July 1, 2015

VANCOUVER, British Columbia (BRAIN) — After taking a year off from his job as a schoolteacher and moving to Italy with his wife, Cam McRae returned to Canada speaking another foreign language and thinking about a career change.
 
His idea included writing and bikes, and ultimately spawned North Shore Mountain Biking

Posted in North America
Posted July 1, 2015

RENO, Nev. (BRAIN) — SwiftCarbon, a China-based bike brand founded by former South African pro cyclist Mark Blewett, will soon begin distribution in the U.S. for the first time via Swift USA, LLC, based in Reno, Nevada.

Posted in North America
Posted July 1, 2015
Amy Roberts is a former OIA vice president who is currently at Mountain Equipment Co-op.

BOULDER, Colo. (BRAIN) — The Outdoor Industry Association has hired Amy Roberts as its new executive director.

Posted in North America Tagged Advocacy/Non-profits / People
Posted June 30, 2015

RENO, Nev. (BRAIN) — A Nevada-based company is suing Wahoo Fitness, Giant Bicycle and Foundation Fitness, alleging that the Wahoo KICKR stationary trainer infringes on its patent. The company, Powerbahn, is seeking at least $1 million in lost royalties and penalties from the three companies.

Posted in North America
Posted June 30, 2015

SANDY, Utah (BRAIN) — Reynolds Cycling has hired recently retired Olympian Billy Demong as its marketing and sponsorship coordinator. Demong competed in the Nordic combined in five Olympic games, winning gold at the Vancouver games in 2010. 

Posted in North America
Posted June 30, 2015

TREVISO, Italy (BRAIN) — Sidi Sport s.r.l. is has signed Saddleback Ltd. as the exclusive distributor of its cycling products in the United Kingdom and Ireland effective Sept. 1.

Posted in International
Posted June 29, 2015

EAST BURKE, Vt. (BRAIN) — The New England Mountain Bike Association's annual festival, NEMBAfest @ Kingdom Trails, attracted 1,900 riders and 71 industry expo booths this weekend.

Posted in North America
Posted June 29, 2015

PORTLAND, Ore. (BRAIN) — Cycling accessories brand Portland Design Works has hired Ben Popper as its brand ambassador for Seattle.

Posted in North America Tagged People
Posted June 29, 2015

EMMAUS, Pa. (BRAIN) — Bicycling magazine has hired Alex Jarman as an advertising account manager for the brand. Jarman will manage Bicycling's East Coast endemic territory.

Posted in North America Tagged People / Sales Reps / Media/Publishing
Posted June 29, 2015

MINNEAPOLIS (BRAIN) — Several bike industry suppliers and retailers are supporting musician Ben Weaver's planned 16-day ride around Lake Superior next month.

Posted in North America
Posted June 29, 2015

SAN DIEGO (BRAIN) — KHS is now distributing the complete Maxima Racing Oils Bike line from both its distribution centers.

Posted in North America
Posted June 26, 2015

DALLAS (BRAIN) — Hans Johnsen Company, Wilson Bicycle Sales, and Downeast Bicycle Specialists are now shipping bikes from Reid Cycles, a British brand offering bikes that retail for between $280 and $535.

Posted in North America

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