ST. AUGUSTIN DE DESMAURES, Quebec (BRAIN) — Louis Garneau will start a demo tour this month that will visit stores across Canada and in select U.S. locations, allowing consumers to test ride Garneau bikes.
AIGLE, Switzerland (BRAIN) — The Sufferfest, a provider of indoor cycling training videos, is the first major sponsor of the UCI's Women Road World Cup series.
ALISO VIEJO, Calif (BRAIN) — Highway Two is introducing a new B2B website and is promoting it with a retail raffle tied into its launch. Retailers who place orders on h2b2b.com will qualify for the raffle drawing.
BOULDER, Colo. (BRAIN) — Power meter supplier Stages Cycling has hired former USA Cycling coach Benjamin Sharp as its power education specialist. Sharp will create content and support Stages-sponsored teams as well as dealers and coaches.
FT. COLLINS, Colo. (BRAIN) — Niner Bikes is sponsoring the GENCO Mongolia Bike Challenge, a seven-day mountain bike stage race in Mongolia. Members of the Niner-equipped Backcountry.com race team will participate in the event, held Aug. 1-7.
SCOTTS VALLEY, Calif. (BRAIN) — Easton-Bell Sports has extended its exclusive European distribution agreement with Shimano Europe for all EBS brands: Giro, Bell, Blackburn and Easton Cycling.
LAGUNA HILLS, Calif. (BRAIN) — An interview with former Trek executive Mary Burke, who is running for governor in Wisconsin, highlights the April 1 edition of Bicycle Retailer & Industry News, which is arriving in subscribers' mailboxes this week.
VAN NUYS, Calif. (BRAIN) — Easton-Bell Sports sales were down nearly 6 percent last year, as the dynamic company wrestled with market changes across its categories.
LAGUNA NIGUEL, Calif. (BRAIN) — After launching this year at the seaside Terranea Resort in Southern California, Lifeboat Events’ PressCamp Winter will head inland to Westlake Village for its second edition, set for Jan. 27-30, 2015.
ALLENTOWN, Penn. (BRAIN) – The used bike market is a $2.4 billion business in the U.S., with 7.5 million owners, according to a new study by Gluskin Townley Group, LLC.
MADRID (BRAIN) — The International Mountain Bicycling Association Europe welcomed 11 new nation members to its ranks on March 29 at the first official General Assembly since its creation in 2012. The General Assembly was the first order of business at IMBA Europe's third annual summit, which drew 52 participants from 18 countries to bring their distinct perspectives to bear on the future of mountain biking in Europe.
NEWBURY PARK, Calif. (BRAIN) — Giant has hired former Mountain Bike Action staffer Doug Barnett as its new global road product marketing specialist.
FT. COLLINS, Colo. (BRAIN) — Future PLC's cycling magazines and websites in North America and Europe will be unaffected by recent changes and layoffs at the company, a Future executive told BRAIN on Monday.
CHICAGO (BRAIN) — To better serve dealers, SRAM is extending its U.S. Dealer Service Call Center hours by two hours to 9 a.m. to 8 p.m. Eastern time Monday through Thursday starting Monday. Friday hours for the Indianapolis-based call center will remain 9 a.m. to 6 p.m.
CHANDLER, Ariz. (BRAIN) — USA BMX has launched “Read to Ride,” an initiative for young schoolchildren aimed at helping kids make up for learning loss they experience when out of school.
MORGAN HILL, Calif. (BRAIN) — After a few years sitting on the sidelines as more bike brands delved into the “tweener” wheel size, Specialized has gone public that it is entering the 27.5-inch/650b market with at least two 2015 models revealed this week—with promises of more to come.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Outdoor Retailer have signed on a number of key brand participants and media for their upcoming event The Women’s Story, which will connect outdoor manufacturers with New York-area consumer journalists to test the latest women’s-specific products.
LOS ANGELES (BRAIN) — Lifestyle brand Pure Fix Cycles has hired Mike Russell as its new sales director. Russell was most recently director of sales at Mirraco Bicycle Co., where over the course of eight years he helped build the BMX brand’s U.S. dealer base from scratch up to 1,100 retailers.
IRVINE, Calif. (BRAIN) — Shimano is putting more emphasis on one-on-one meetings with its dealers — at its place and theirs — as it reduces its presence on the floor of this fall’s Interbike Expo.
PHILADELPHIA (BRAIN) — Fuji Bikes has been chosen by Oregon Manifest and Levi's as the manufacturing partner for The Bike Design Project, a design contest pairing high-profile design firms with U.S. bicycle craftsmen to create the "ultimate urban utility bike." Fuji will mass-produce the winning design.