Industry News

LAS VEGAS, Nev. (BRAIN) — Las Vegas-based beverage brand idrink is a new sponsor of CrossVegas, being named the "official water of CrossVegas."

Nick Pargaz, the COO of idrink, said, "We are pumped and ready to hydrate the thousands of elite cyclists, VIP guests, media, and volunteers at CrossVegas."

Tagged Racing & Sponsorship / Interbike

BOURNEMOUTH, United Kingdom (BRAIN) — Reid Bikes has opened its first Argentina distributor, Aries Comercial SA.

The distributor placed its first order this month, the UK-based brand announced.

OGDEN, Utah (BRAIN) — This community north of Salt Lake City, which is home to a growing number of bike and outdoor industry companies, is hosting a trade mission from the European Commission later this month, in an effort to attract more outdoor companies to do business in the area.

HELSINKI, Finland (BRAIN) — Amer Sports has announced that Bernard Millaud, the president of its cycling category and a member of Amer Sports executive board, has decided to step down from his current role and is appointed to a special advisory role reporting to Amer Sports' president and CEO Heikki Takala.

MADISON, Wis. (BRAIN) — Saris Cycling Group is reducing its U.S. distributor count from 10 to six, parting ways with BTI, Downeast, Hans Johnsen Co., and KHS. Saris will continue to be distributed by Giant, Hawley, J&B, Olympic Supply, Trek and QBP.

Tagged Distributor news

CINCINNATI (BRAIN) — Steadyrack, based in Perth, Australia, has formed Steadyrack USA, based here.

FRIEDRICHSHAFEN, Germany (BRAIN) — Steve Bellefeuille, Accell North America's former vice president of purchasing, is taking over a helmet brand best known in the winter sports industry. Bellefeuille has been named president and CEO of Pret, Inc. and has moved to Park City where the company is located.

Tagged People / Eurobike
But the country's e-bike exports are on the rise and average unit price continues to increase.

FRIEDRICHSHAFEN, Germany (BRAIN) — Export figures supplied by Taiwan's Ministry of Finance shared at a press conference organized by the Taiwan External Trade Development Council (TAITRA) on day two of Eurobike paint a rather bleak picture.

Tagged Eurobike
The company behind the Cannondale-Drapac squad said it needs another $7 million to continue next year.

BOULDER, Colo. (BRAIN) — Slipstream Sports, the company that owns and manages the pro road team currently known as Cannondale-Drapac, has launched an Indiegogo crowd-funding campaign in a bid to continue racing in 2018.

Tagged Racing & Sponsorship
The LocLock provides a useful incentive for town planners to design more attractive street furniture and improves the infrastructure for urban cycling. The combination of cement for durability and a surface that reduces the risk of damage to frames is a very good idea. With their bright range of colours, these stands also present an interesting opportunity to include corporate design.

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike received more than 458 applications from brands for this year's Eurobike Awards. A panel of six judges honored 43 winning products, and 11 companies took home Gold Awards during a ceremony held at the Messe Friedrichshafen on Wednesday evening.

Tagged Awards / Eurobike

SCHWEINFURT, Germany (BRAIN) — Marcus Schneider has been appointed SRAM's director of business development for e-MTB and e-mobility. The new role will focus on identifying opportunities in the e-bike market, defining strategic goals, and establishing and developing key customer relationships.

Tagged Eurobike
Photo courtesy of Enve.

HELSINKI, Finland (BRAIN) — Amer Sports has updated its 2020 growth target. Instead of aiming for sales of 3.4 billion euros ($4.2 billion) in that year, the company is now setting a target for "annual mid-single-digit organic, currency-neutral growth."

Tagged Earnings/Financial Reports

SEATTLE (BRAIN) — Greg Shepherd, a long time rep who worked for SBS from 1998 to August 2015, was recently hospitalized after being struck by a car. Shepherd is recovering from spinal cord injuries at the ICU at Harborview Hospital in Seattle, where he’s been since Aug. 21.

FRIEDRICHSHAFEN, Germany (BRAIN) — Riders are generating data on Strava and COBI or riding with smart connected devices like See.Sense and Garmin, but data is collected in many different ways and stored in various locations.

Tagged Eurobike
A panel discussed German sales the day before Eurobike opened.

FRIEDRICHSHAFEN, Germany (BRAIN) — Germany saw cycling-friendly weather sooner than usual in 2017, which helped kick the season off early. But the amicable climate wasn't enough to boost sales.

Tagged Electric bike / Eurobike

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the winners for the Interbike Innovation Awards. Revamped for 2017, the awards recognize excellence and innovation in product, retail and advocacy.

Tagged Awards / Interbike / Interbike Awards

SCOTTSDALE, Ariz.— U.S. industry veteran Paul Lew has been named CEO of the newly restructured Edco cycling company, now based in Arizona.

QUÉBEC CITY (BRAIN) — Garneau has promoted David Cathcart from director of USA and international sales to now oversee the company's sales & marketing teams as executive leader, of sales and marketing.

WEITERSTADT, Germany — As e-bike manufacturer Riese & Müller celebrates its 25th anniversary this year, the company is on the brink of expanding both its market reach and its production capacity.

PUERTO DE MOGAN, Gran Canaria (BRAIN) — Davide Campagnolo, 36, sticks out in the riding group that heads out of Puerto de Mogan, Gran Canaria.

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