Industry News

BOSTON (BRAIN) — Vittoria Industries North America has added Mike King to its growing roster of athletes and ambassadors.

Tagged Racing & Sponsorship

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi has hired Chris Sword as president. He replaces Mike O'Connor, who served as president of the Shimano-owned company before retiring in December 2016.

Tagged People

ZWOLLE, Netherlands (BRAIN) — The Italian distributor Larm is now carrying FFWD's product line. 

SUN VALLEY, Idaho (BRAIN) — A documentary about Rebecca Rusch's 1,200-mile attempt to ride the historic Ho Chi Minh trail through Vietnam, Laos and Cambodia will premiere in the athlete's hometown of Sun Valley this month.

ROCHESTER, N.Y. (BRAIN) — Blackout Distribution and Cinema BMX have recently hired Harley Haskett as the new creative director for both brands.

Tagged People

GIRONA, Spain (BRAIN) — Organizers of the Sea Otter Europe Costa Brava-Girona Bike Show said they have more than 200 brands confirmed for the festival's Expo area.

Tagged Sea Otter Classic

ST-AUGUSTIN-DE-DESMAURES, Québec (BRAIN) — Canadian mountain biker Geoff Kabush is planning a year of chasing race adventures around the globe on a new one-man sponsorship program with title sponsors Scott Sports and Maxxis.

GOLDEN, Colo. (BRAIN) — Feedback Sports LLC has promoted two employees: Jeff Nitta and Katie Macarelli. 

IRVINE, Calif. (BRAIN) — Dave Cullinan, a former world champion downhill racer who has been Troy Lee Design's national sales manager, is joining Rokform as its new vice president of business development.

ALISO VIEJO, Calif. (BRAIN) — Highway Two has named two new company-direct territory managers in California.

Tagged People / Sales Reps

SEATTLE (BRAIN) — Chuck Wurster, the vice president of RacerMate Inc., announced Thursday that the company was ending production of its CompuTrainer smart trainer. Wurster said RacerMate will continue to manufacture its Velotron ergometer, which is used in research settings.

A Bell Joy Ride in Knoxville last year.

SCOTTS VALLEY, Calif. (BRAIN) — For its second year, Bell is expanding its Bell Joy Ride program from eight to 12 markets. The program's mission is to get more women mountain biking, more often.

The expansion means the addition of six new ambassadors and four new regions.

A Fatback Skookum.

VALLEJO, Calif. (BRAIN) — Wren Sports has announced a new distributor in France and increased OE spec for its fat-bike suspension fork.

Ultimate Cycle Distribution has been named Wren's exclusive distributor for France.

An image from one of SRAM's patents involved in its suit against Fox.

CHICAGO (BRAIN) — Fox Factory and SRAM are battling in courts in Illinois and California over several patent infringement suits involving the companies' brands. Fox Factory told investors Wednesday that the litigation cost the company $2.75 million last year.

SANDY, Utah (BRAIN) — Reynolds Cycling has hired Jonathan Reese as its new director of global marketing. He joins Reynolds from outside the cycling industry, having spent the last five years as senior director of digital marketing at ADP.

Tagged People

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp. is reporting a 16.6 percent increase in revenue in its fourth quarter, capping a nearly 10 percent increase in sales for the company's full fiscal year, which ended Dec. 30, 2016.

Tagged Earnings/Financial Reports

BOULDER, Colo. (BRAIN) — Camber Outdoors has elected three new board members, including Roger Gierhart, a vice president at Trek Bicycle Corp.

Tagged Advocacy/Non-profits

PORTLAND, Ore. (BRAIN) — has expanded Buck Up for Bikes, a grassroots advocacy fundraising program, to include two new beneficiary organizations: Trips for Kids and Little Bellas. Additionally, the National Interscholastic Cycling Association and the Amy D. Foundation return as beneficiaries for 2017.

AUSTIN, Texas (BRAIN) — Members of the Professional Bicycle Mechanics Association will be on hand at this month's North American Handmade Bicycle Show in Utah to help assemble bikes before the show and to meet with the show attendees during the March 10-12 event.

Tagged North American Handmade Bicycle Show

TAICHUNG, Taiwan (BRAIN) — FSA has hired Mark Vandermolen at its headquarters in Taiwan to work in Asia product strategy and planning as well as marketing and sales for the region.

Tagged People


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