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Posted April 11, 2016

GOLDEN, Colo. (BRAIN) — Colorado-based Feedback Sports has acquired Scorpion Bike Stands LLC, which was based in Dana Point, California. The purchase includes patents and trademarks associated with the Scorpion bicycle stand developed by Scorpion founder Mike Diorio.

Posted in North America Tagged Mergers & Acquisitions
Posted April 11, 2016

PLEASANT VALLEY, Mo. (BRAIN) — Paceline Products Inc. has retained Adventure Advertising as its new agency of record.

Posted in North America
Posted April 11, 2016

PORTLAND, Ore. (BRAIN) — Bicycle shipping service BikeFlights.com has launched a "Buck Up for Bikes" advocacy program to support the National Interscholastic Cycling Association.

Posted in North America
Posted April 11, 2016

OGDEN, Utah (BRAIN) — Mavic's trademark yellow race neutral support vehicles will be provided by Volkswagen this year at North American events.

Posted in North America
Posted April 7, 2016
Longtime freestyle site adds BMX racing coverage after BMX Plus! ends publication.

CARLSBAD, Calif. (BRAIN) — RIDE BMX, a longstanding freestyle BMX website, is adding a racing section to its site. The site's operators said Hi Torque Publication's decision to stop publishing BMX Plus! magazine last year spurred their move.

Posted in North America Tagged Media/Publishing
Posted April 7, 2016

TULSA, Okla. (BRAIN) — Voters here on Tuesday approved spending $15 million to build a new BMX racing facility, including the new headquarters of USA BMX and the American Bicycle Association, which plans to move from Arizona to Oklahoma this year.

Posted in North America
Posted April 7, 2016

SCOTTS VALLEY, Calif. (BRAIN) —  Giro Sport Design and co-sponsors Charge Bikes and SRAM will produce the second edition of its Grinduro festival this fall in Quincy, California. The event, which includes a enduro/gravel grinder competition, live music, food and camping, will be held Oct.

Posted in North America Tagged Consumer Expos and Rides
Posted April 7, 2016

TAICHUNG, Taiwan (BRAIN) — The organizers of Eurobike are working closely with Taichung Bike Week, a OEM event held each fall here.

Posted in International Tagged Eurobike / Taichung Bike Week
Posted April 7, 2016

OLNEY, Ill. (BRAIN) — Magura USA has hired Aaron Edler as the brand's new East Coast tech and sales rep. 

Aaron was formerly service coordinator for a Virginia bicycle retail chain and prior to that, East Coast brand activator for Raleigh Bicycles/Lapierre Bicycles.

Posted in North America
Posted April 6, 2016
The Viral Skeptic.

DENVER (BRAIN) — Domahidy Designs has renamed itself Viral Bikes, after founder Steve Domahidy said he realized the original name for his young company was ... Just. Not. Gonna. Work.

Posted in North America
Posted April 6, 2016

LAKE OSWEGO, Ore. (BRAIN) — Yakima has launched a new digital training program for its dealers, called Yakima Garage, that will provide retail training videos, product updates and company news.

Posted in North America
Posted April 6, 2016

LIVINGSTON, Scotland (BRAIN) — Endura is now working with Scottish cycling legend, Graeme Obree, otherwise known as the "Flying Scotsman." Obree will officially act as brand ambassador, and will be involved as an "innovation catalyst" for the Scottish cycle apparel brand, the company said.

Posted in International
Posted April 6, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Chris Baer as its new account executive for Rhode Island, Connecticut, and Massachusetts. Baer previously was a sales rep in New England for Endura apparel, and also has experience in bicycle and ski retail.

Posted in North America Tagged Sales Reps
Posted April 6, 2016

NEWPORT, Vt. (BRAIN) — Louis Garneau USA has signed the Stoner-Andrews Agency to represent the brand in New England and industry veteran Ron Lauber to support its Northern California and Northern Nevada dealers.

With the increased coverage, Garneau now has a total of 26 reps in the U.S.

Posted in North America Tagged Sales Reps
Posted April 5, 2016

PORTLAND, Ore. (BRAIN) — Sage Cycles, handcrafted designer of U.S.-made titanium bicycles, has expanded its independent rep network and added four new North American dealers.

Posted in North America
Posted April 5, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.

Posted in North America Tagged Racing & Sponsorship
Posted April 4, 2016

BOSTON (BRAIN) — Vittoria Industries North American has hired Adrienne Elias as its graphic designer. Elias comes to Vittoria with a bachelor's degree in industrial design from James Madison University, where she focused her projects on transportation design while developing and honing her graphic design skills.

Posted in Industry News
Posted April 4, 2016
CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of the Bell, Giro, C-Preme and Blackburn brands for $400 million.
Posted in North America Tagged Mergers & Acquisitions
Posted April 4, 2016

AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale and Red Bull Media House have agreed to a three-year extension and expansion of its exclusive television production and media rights partnership.

Posted in International Tagged Media/Publishing / Racing & Sponsorship
Posted April 1, 2016
MADISON, Wis. (BRAIN) — Saris Cycling Group is adding 18,375-square feet to their current 50,000 square-foot facility.
Posted in North America

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