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Studies/Reports

Posted July 23, 2014

BOULDER, Colo. (BRAIN) — Sales of outdoor products picked up steam last month as outdoor footwear, apparel and hardgoods sales increased 6.8 percent to $1.18 billion in the five-week fiscal month of June, according to a report released by the Outdoor Industry Association.

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Posted June 23, 2014

ALLENTOWN, Pa. (BRAIN) — Industry consultant group Gluskin Townley is making a bike brand marketshare report available at a significant discount this summer.

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Posted June 19, 2014

BOULDER, Colo. (BRAIN) — The NPD Group in September will begin reporting integrated data from its purchase of Leisure Trends Group as the combined company takes a more product category-focused approach to reporting retail sales than the industry-focused approach historically practiced by Leisure Trends.

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Posted June 13, 2014

ALLENTOWN, Pa. (BRAIN) — Market research firm The Gluskin Townley Group is working with the road bike enthusiast website RedKitePrayer.com to create a new research panel called the "Voice of the Adult Cycling Enthusiast."

The panel will help researchers understand upper-end roadies.

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Posted June 4, 2014

BOULDER, Colo. (BRAIN) — IBDs saw growth in merchandise dollars, units and average retail-selling price in April compared with the same month last year.

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Posted June 2, 2014

BOULDER, Colo. (BRAIN) — A new Portland State University  research study released Monday examines recently installed protected bike lanes (also called Green Lanes) in five of the six founding PeopleForBikes Green Lane Project cities.

Posted in Studies/Reports Tagged Advocacy/Non-profits / Green Lane Project
Posted April 28, 2014

NEW YORK — A new study of retail consumer behavior finds the line is blurring between online and brick-and-mortar shopping and that "digital interactions" (including in-store smartphone research and at-home online research) influence 36 cents of every dollar spent in the retail store — and 50 cents of every dollar s

Posted in Studies/Reports
Posted April 18, 2014
The standard system was inaccurate for counting groups of riders.

BOULDER, Colo. (BRAIN) — Boulder County, Colo., has tweeked its vehicle traffic counters — the black tubes across traffic lanes seen across the country — to make them better able to distinguish bicycle traffic from other vehicles.

Posted in Studies/Reports
Posted April 16, 2014

WASHINGTON (BRAIN) — Commuters are slowly but steadily switching to walking or biking to get to work, and the more people who walk or bike, the safer they all are.

Posted in Studies/Reports Tagged Advocacy/Non-profits
Posted April 16, 2014

ALLENTOWN, Pa (BRAIN) – The IBD industry has been fretting for years about why many consumers are choosing to buy bikes online.

Posted in Studies/Reports
Posted April 7, 2014
Unit sales and dollars down for the month.

BOULDER, Colo. (BRAIN) — IBDs continued to feel the impact of unpredictable and unseasonable weather in many regions of the country in February, with merchandise sales falling in both units and dollars.

Posted in Studies/Reports
Posted March 31, 2014

ALLENTOWN, Penn. (BRAIN) – The used bike market is a $2.4 billion business in the U.S., with 7.5 million owners, according to a new study by Gluskin Townley Group, LLC.

Posted in Studies/Reports
Posted February 24, 2014
Numbers show U.S. market is selling fewer — but more expensive — bikes into a shrinking market.

ALLENTOWN, PA (BRAIN) – Last year was a "turbulent" one in the U.S. bike market, according to The Gluskin Townley Group, a firm that studies such things and has produced an annual report for the industry for the last 14 years.

Posted in Studies/Reports
Posted February 10, 2014
IBD sales dip 2 percent in December, contributing to a 3 percent yearly decline.

BOULDER, Colo. (BRAIN) — Total IBD merchandise sales fell 2 percent in December, according to Leisure Trends Group’s RetailTrak IBD sales summary. That contributed to a 3 percent decline in total merchandise sales in bike shops for the full year, compared with 2012.

Posted in Studies/Reports
Posted December 6, 2013

BOULDER, CO (BRAIN) — IBD merchandise sales gained 3 percent in October over the same period in 2012, hitting $175 million according to Leisure Trends Group’s RetailTrak IBD sales summary.

Posted in Studies/Reports
Posted December 2, 2013

BOULDER, CO (BRAIN)—According to Leisure Trends’ annual holiday survey, many consumers planned to shop early to avoid the traditional shopping rush in November and December this season.

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Posted November 20, 2013

WASHINGTON D.C. (BRAIN)—The number of cyclists killed while riding in traffic in 2012 jumped 6.5 percent, the National Highway Traffic Safety Administration reports in its latest finding released last week. The NHTSA said 726 cyclists died last year compared with 682 in 2011. 

Posted in Studies/Reports
Posted November 18, 2013
The news is still not great, but 29er sales actually grew a bit.

BOULDER, CO (BRAIN) — Overall IBD sales were down 6 percent, not 11 percent.

Posted in Studies/Reports
Posted November 14, 2013

BOULDER, CO (BRAIN) — Active Americans are more optimistic and more likely than the general population to spend big this holiday season, according to a Leisure Trends' survey of its Most Active Americans Panel. 

Posted in Studies/Reports
Posted November 14, 2013

BOULDER, CO (BRAIN) — The Outdoor Industry Association is reporting flat sales of outdoor products last month compared withthe same month last year. However, the OIA said sales of bikes and bike equipment through sportings goods retailers increased during the month.

Posted in Studies/Reports

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