MONTEREY, Calif. (BRAIN) — Now that the novelty is over, the e-MTB race at Sea Otter can focus on fun.
Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit bicycleretailer.com later this week for on-site coverage from Sea Otter.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has added a new feature at OutDoor Demo, where retailers will have the opportunity to test and review electric mountain bikes from participating brands, with the results being published in Electric Bike Action and Mountain Bike Action magazines.
LITTLE ROCK, Ark. (BRAIN) — The state of Arkansas has signed into law a new electric bicycle bill, HB 2185, making it the fifth state in the U.S., after California, Utah, Tennessee and Colorado, to pass e-bike legislation modeled after a pioneering California measure to create three classes of e-bikes.
IRVINE, Calif. (BRAIN) — Organizers of the second annual e-MTB race at the Sea Otter Classic have created a course designed to challenge the electric bikes and their riders.
DENVER, Colo. (BRAIN) — Colorado Gov. John Hickenlooper signed HB 17-1151 this week, a bill defining a three-class system for electric-assist bikes depending on their top speed and whether the electric motor assists while pedaling.
NEWBURY PARK, Calif. (BRAIN) — Giant Retail Academy, the retailer training website for Giant USA, is hosting the recently released 10-part BPSA e-bike video series. The 10 videos and quizzes, produced by the Bicycle Product Supplier's Association, are designed to help retail staff explain and sell e-bikes.
IRVINE, Calif. (BRAIN) — Bosch eBike Systems is planning a sales support class for retailers to be held during the Sea Otter Classic next month.
BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association has released a series of 10 two-minute video training sessions to help retail staff connect with and sell e-bikes.
PRZASNYSZ, Poland (BRAIN) —Kross S.A., the largest Polish bike manufacturer, has purchased Multicycle, a Dutch e-bike brand that declared bankruptcy last year.
FOUNTAIN VALLEY, Calif. (BRAIN) — Pedego Electric Bikes has hired veteran bicycle engineer Michael A. Fritz as the brand's director of engineering. Fritz will oversee all aspects of Pedego electric bike engineering, technology and product development as well as customer support, the company said.
AURORA, Ontario (BRAIN) — BionX International has appointed Scott Macwilliam as its director of global sales and marketing.
GOLDEN, Colo. (BRAIN) — Jefferson County Open Space rangers tested visitor awareness and acceptance of e-bikes last month at a small but popular urban park in the Denver suburbs.
DENVER (BRAIN) — Haibike is moving its U.S. headquarters from Simi Valley, California, to Denver, and bringing on a new operations manager, Jed Paraso. The brand's new office is located in southeast Denver and will house sales, service, marketing and logistics.
SACRAMENTO, Calif. (BRAIN) — The California Bicycle Coalition is hosting a webinar on Wednesday on a new grant program that promises limited but symbolically important funding for electric bike share programs.
ALMERE, The Netherlands (BRAIN) — Pon Holdings, owner of several bike brands including Cervélo, Gazelle, Focus and Santa Cruz, has acquired lifestyle e-bike company Faraday Bicycles. The purchase price was not disclosed.
LAGUNA HILLS, Calif. (BRAIN) — Attention retailers: Friday is the last day to take Bicycle Retailer's survey on electric bikes. Please tell us what you think of their potential, and how much (if at all) they factor into your business.
LAKEWOOD, Calif. (BRAIN) — Tern has chosen an unusual way to deliver the Vektron bike to crowd-funding backers: through its dealers.
LAGUNA HILLS, Calif. (BRAIN) — Attention retailers: Bicycle Retailer wants to know what you think about electric bikes and how much they factor into your business. Love 'em? Hate 'em? Think they're the bright shining future of the bike industry — or its death knell?
BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association e-bike committee, chaired by Larry Pizzi of Raleigh Electric, approved a budget this week to create 10 two-minute training videos to help e-bike retail staff better serve this emerging market.