SIMI VALLEY, Calif. (BRAIN) — Haibike has signed a multi-year sponsorship agreement to be the first official e-bike sponsor of the Sea Otter Classic. Haibike will also return in 2017 and 2018 as the official sponsor of the Haibike eMTB Race ePowered by Bosch.
IRVINE, Calif. (BRAIN) — Bosch eBike Systems North America is expanding its retailer training program by hosting Dealer Certification Clinics in more than 50 cities from October 2016 through March 2017.
SIMI VALLEY, Calif. (BRAIN) — Accell Group NV plans to separate its North American e-bike business into a focused, stand-alone business called Raleigh Electric, which will be based in California and headed up by Larry Pizzi.
LAS VEGAS (BRAIN) — You don’t have to wander deep into the bowels of the Mandalay Bay to find electric bikes anymore. Several brands are “mainstreaming” e-bikes at their booths this year, as they quietly add electrified models to their 2017 lineups.
IRVINE, Calif. (BRAIN) — Bosch eBike Systems is launching a new sales support class at Interbike designed help retailers enhance their e-bike selling skills.
FOUNTAIN VALLEY, Calif. (BRAIN) —Pedego plans to accelerate its growth on the East Coast with the appointment of dealer development specialist Ryan Maccione.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says its indoor e-bike test track, called The Circuit, presented by Shimano, is now filled to capacity with exhibiting brands.
SAN DIEGO (BRAIN) — Stromer USA has added several independent sales reps in key territories to better service its dealers. The changes are part of a plan to grow its dealer base in response to increased demand in the U.S. for its Swiss-designed lineup of speed pedelecs, the company said.
TAIPEI, Taiwan (BRAIN) — Folding bike maker Tern, which introduced its first diamond-frame non-folding urban bikes just before March's Taipei Cycle Show, is further diversifying its line with a Bosch-equipped electric folding model planned to debut at this summer's Eurobike expo.
CAPITOLA, Calif. (BRAIN) — Velocity Commuting Solutions is selling Stromer and A2B e-bikes to corporate employees through mobile showrooms, employee test ride programs and fleet sales to corporations. The company also is offering to match employer purchase incentives up to $200 per bike.
FOUNTAIN VALLEY, Calif. (BRAIN) — E-bike maker Pedego is opening its fifth Colorado store on June 28, in Denver.
SIMI VALLEY, Calif. (BRAIN) — Verde Brand Communications is now handling PR and brand communications for IZIP, an Accell North America brand.
DENVER — The Electric Bike Expo heads to Denver on Friday, giving consumers an opportunity to test ride more than 100 electric bikes from several exhibiting brands.
MADONE, Italy (BRAIN) — Vittoria Industries has invested in Zehus, a Milan, Italy-based start up that makes the BIKE+, a rear hub that contains a motor and all associated electronics and battery to power a bike. The product creates a hybrid-type vehicle as it regenerates energy from riding to charge the battery.
CHICAGO (BRAIN) — SRAM has released a drivetrain and disc brake set specifically developed for use on electric mountain bikes.
SRAM EX1 will be available to OEMs this summer.
SACRAMENTO, Calif. (BRAIN) — The industry has reached its $60,000 fundraising goal to help the California Bicycle Coalition promote its proposal for rebates of up to $1,000 for the purchase of an e-bike, and up to $500 for a conventional transportation bike.
MONTEREY, Calif. (BRAIN) — Among its many firsts over the years, Sea Otter is hosting the first official electric mountain bike race in the U.S. on Friday. The one-hour race kicks off at 4 p.m.
SAN DIEGO (BRAIN) — With sunny blue skies and temperatures in the 70s and 80s over the weekend, organizers of the Electric Bike Expo couldn’t have asked for better weather. Or better consumer turnout.
SIMI VALLEY, Calif. (BRAIN) — Haibike has chosen Backbone Media as its U.S. public relations agency of record.
Haibike was established in Germany in 1995, and has been distributed in the U.S. since 2014.
SAN DIEGO (BRAIN) — Stromer will give away a limited-edition ST1 e-bike to one winner after next weekend’s Electric Bike Expo in San Diego.