Bicycle Retailer and Industry News25431 Cabot Road, Suite 204
Laguna Hills, California 92653
Phone: (949) 206-1677
Fax: (949) 206-1675
(949) 206-1677 ext. 202
Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.
Stephen is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike retailer in Santa Fe, New Mexico. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor. After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011. He is based in Longmont, Colo., and is an enthusiastic (but slow) road, mountain bike and cyclocross rider.
(949) 206-1677 ext. 203
(949) 206-1677 ext. 205
Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder. In 2013 Sani stepped into a new role as Staff Writer as Megan Tompkins took over as BRAIN's third publisher.
Matt is one of the magazine’s original editors, penning his first article in BRAIN’s second edition in 1992. With a penchant for obscure parts, frames and brands, Matt ended up as the technical editor. He also had more bikes and bike parts in his garage than all the other editors combined. Matt said he’s looking forward to his 30-year sabbatical at the company and hopes to spend some of that “free” time walking around Interbike and checking out the goods instead of writing copy for the Show Daily.
(949) 206-1677 ext. 201
Dean is the newest member of the BRAIN team. Dean has 15 years experience in marketing, advertising and the arts. His expertise lies in graphic design, web design, advertising, marketing and social networking. He has a long list of clients who he has worked with. Dean is a California native, who has lived up and down the state, settling in Southern California in 1996. His love for cycling developed in 1985 when as a kid he saw Greg LeMond win the Coors Classic in Colorado. He's been a fan ever since. On weekend, he's hanging with the family at the ocean, on bikes or playing tennis. On his iPod you will find reggae, old school hip hop and reggae.
Doug McClellan has been contributing to Bicycle Retailer & Industry News almost from the magazine’s beginning. He had been a newspaper reporter for 20 years, covering stories from New Mexico to Bangkok, and has been involved in trade magazines for nearly 15 years. Doug now freelances from Santa Fe, New Mexico.
Patrick O'Grady has been writing and drawing for money since the 1970s and annoying people in person since 1954, when he was born in a solar-powered, carbon-neutral, organic-log cabin he built himself with funds cleverly diverted from a UNESCO project intended to construct a chain of kimchee stand-slash-pay toilets along the Korean DMZ. He was suckered into helping launch BRAIN when Marc Sani cleverly offered to "buy him a beer" and has been hanging around ever since, waiting for it. O'Grady enjoys solo cyclocross, though he rarely podiums, and maintains a small arsenal of semiautomatic firearms, through which he corresponds with his many vociferous critics. O'Grady and his long-suffering wife, Shannon, have no children, thanks to a number of hastily and unanimously passed local, state and federal measures upon their wedding in 1990, but have been blessed with a pair of massively retarded cats, Ike and Turkish. And don't ever call me Pat.
Office: (949) 206-1677 ext. 208
Director of Sales and Marketing
Territory: Southern California from San Luis Obispo to San Diego, Nevada, Utah, Arizona and New Mexico.
Gary Newkirk’s introduction to the bicycle industry was in the 1970’s when his family bought a family shop in Anaheim. While in college at the University of California San Diego and later at UCLA, Gary managed the bicycle co-op at UCSD and worked at Bikeology while finishing his degree at UCLA. Following a brief diversion into the finance world after college, he found his way back to the industry with stints at Two Wheel Transit Authority, West Coast Cycles and Blackburn Designs. Sports photography was always a passion and while at Blackburn he began shooting events for Winning Magazine and its sister publication Triathlete Magazine. A desire to broaden his sports coverage led to a staff photographer position at Allsport Photography (now Getty Images). While at Allsport he began specializing in golf photography leading to a position with Golf World / Golf Digest. After covering more than 500 professional golf tournaments he found himself drawn back at his first love, cycling. Gary joined Bicycle Retailer and Industry News in September 2011 as the Director of Sales and Marketing.
Office: (541) 488-1933
Far West Sales
Territory: Colorado, Oregon, Washington, Northern California south to Monterey, Idaho, Montana and the Canadian provinces of British Columbia and Alberta.Peter Kirkpatrick, or PK as many know him, has been in magazine sales since 1976 and has been an independent rep since 1984 when he first took on Ski Business, a trade magazine in the ski industry. PK sold ads into the first issue of Bicycle Retailer, mailed in January 1992. Over the years he has sold advertising in the golf, ski, tennis and outdoor industry. Some of those titles include the NASTAR Guide, SKI Magazine, Tennis Match, Golf Week, Snow Country, Sporting Goods Business, Skiing Trade News, Warren Miller's SnowWorld, Outdoor Retailer Show Daily, the San Francisco Giant’s Game Day, Mountain Gazette and currently Outdoor USA.
Office: (847) 537-9196
Barry and Jim Kingwill
Sales Territory: Illinois, Indiana, Michigan, Ohio, Kentucky, West Virginia, Tennessee, Missouri, Texas, Oklahoma, Nebraska, Kansas, North Dakota, South Dakota, Iowa, Minnesota, Wisconsin and the Canadian provinces of Saskatchewan and Manitoba.
Jim Kingwill began working as a publisher’s representative in 1989. Began working with Bicycle Retailer & Industry News six months after the magazine began publishing. Jim is married with two children and one too many dogs. He’s an avid sailor and enjoys skiing, shooting trap and skeet, kayaking and cycling. Barry Kingwill began selling advertising in 1982 and started selling for Bicycle Retailer & Industry News six months after it was launched. Barry is married with 3 children. Pastimes include golf, bicycling the forest preserves and trap shooting.
Cell Phone: Barry Kingwill: (847) 971-3295
Cell Phone: Jim Kingwill: (847) 971-3294
Email Barry: firstname.lastname@example.org
Email Jim: email@example.com
Office: (802) 388-4538
East Coast Sales
Sales Territory: Maine, Vermont, New Hampshire, Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, Maryland, Delaware, Virginia, North Carolina, South Carolina, Georgia, Florida, Louisiana, Alabama, Mississippi, Arkansas and the Canadian provinces of Ontario, Quebec and New Brunswick.
Dick Crumb, who handles advertising sales on the East Coast, was a member of the founding team at Bicycle Retailer and Industry News, selling ads into the first issue that was mailed—January 1992. A former advertising and marketing director at Olin Ski Company, Dick moved into ad sales in the ski industry and then expanded into the bicycle business with Bicycle Retailer. Non-work related activities include skiing in Vermont, hiking in the Adirondacks, ski touring in the Alps, and playing golf with friends and family.
Cell Phone: (802) 734-0668
Office and Fax: (505) 466-3211
National Market Place Sales
Irene joined the magazine in 1992 and presides over the growth and development of one of the most important and well-read sections of the magazine: The Market Place. Irene is known the most energetic and personable member of the magazine's show booth staff at Interbike. In between raising two boys and doting on four grandchildren, Irene had found time to be a fashion buyer for Harrods in London and Associated Merchandise Corp. in New York. She ran her own dental lab equipment import business, making use of her fluency in French and German. She also ran a school lunch program for 200 children and worked for a number of New York based Fortune 500 companies in a variety of capacities. She now lives in Santa Fe, New Mexico, with her husband, Terry, the magazine's Associate Publisher/Circulation.
Wheel Giant, Inc.
Taiwan & China
Focus is the key feature of Wheel Giant's attitude and that focus centers on publishing and as an independent sales agency for foreign bicycle magazines. We have been the sales agent in Taiwan for more than 40 specialized foreign bicycle magazines including Bicycling, Bicycle Retailer & Industry New, Mountain Bike Action, Tour and Mountain Bike. We have become an important globalization partner for Taiwanese companies by strategically placing advertisements and supplying information for the industry. In addition we publish the Chinese-language Bike Market Update distributed in China and Taiwan.
Wheel Giant, Inc.
193 Tze-Chiang Road, Changhua
Italy & Switzerland
Ediconsult is Bicycle Retailer & Industry News' key advertising sales firm in Genova, Italy, for advertising accounts that originate in Italy and Switzerland.
Plaza Fontane Marose, 3-16123
firstname.lastname@example.org or email@example.com
Telephone and Fax: (505) 466-3211
Terry joined Bicycle Retailer & Industry News in May 1992 as its advertising director while the magazine was in its infancy. The current publisher, Marc Sani, who was then editor, somehow convinced him to join the new, struggling and under-capitalized publication. At the time it faced three strong competitors : Bicycle Dealer Showcase, American Bicyclist and Bicycle Business Journal. Moyes became publisher in 1997 upon the death of the magazine's co-founder, Bill Tanler. Moyes remained publisher until the magazine was moved to Southern California in 2001. During his 45-year career in magazine publishing he has served as publisher of Popular Science and advertising director for SKI Magazine, Ski Business, Ski Racing and World Tennis. He also worked in a variety of capacities at other special interest consumer and trade publications in London and the United States. Now happily living in Santa Fe, New Mexico with his wife, Irene, Moyes, remains with the magazine as Associate Publisher-Circulation and shares advice from his years of publishing with the staff.
(949) 206-1677 ext. 207
Ron has more than 20 years of magazine production experience. Early in his career he was fortunate to work at media and trade show giant Miller Freeman. There, Ron was taught all he knows about magazine production by the legendary Andy Mickus. Just give Ron a deadline and he's set to go. At BRAIN, he puts a significant emphasis on customer service and tries to make it easy for companies to do business with the magazine. Ron has handled thousands of closes; he never panics and (almost) always delivers. He values his working relationship with sales, editorial, and creative staff.
National Bicycle Dealers Association
The NBDA is a non-profit association promoting the interests of every specialty bicycle retailer in the United States. Each dollar raised goes towards funding member programs, and every program is approved by an active, elected, volunteer Board of Directors comprised of specialty retailers. Since 1946 the NBDA has represented the best in bicycle retail. If you are a specialty bicycle retailer, an NBDA membership will help your business grow.
3176 Pullman Street, Suite 117
Costa Mesa, CA 92626