MONTEREY, Calif. (BRAIN) — Bosch eBike Systems will work with Magura Direct to provide e-bike service support to bicycle retailers in the U.S. The company announced the news at a press event Friday night during Sea Otter.
BLOOMINGTON, Minn. (BRAIN) — Two female bike mechanics have been awarded full scholarships to attend UBI's Professional Shop Mechanic and Operations classes, thanks to a program sponsored by UBI, SRAM and QBP.
MADRID, Spain (BRAIN) — Rotor Bike Components has boosted its North American presence by establishing a new U.S.-based headquarters in San Leandro, Calif.
MONTEREY, Calif. (BRAIN) — We grabbed sneak peeks of 2015 bikes from Accell North America brands Diamondback, Lapierre, Raleigh and Redline and dropped in on several other exhibitors as the Sea Otter Classic continued through the weekend.
CARLSTADT, N.J. (BRAIN) — New Jersey distributor Action Bicycle USA is moving its annual expo outdoors, to a tent at the corporate headquarters.
The event is being held Sunday, April 27.
FT. COLLINS, Colo. (BRAIN) — New Belgium Brewing will bring its 15th annual Tour de Fat to 10 cities in 2014, starting in May in the nation's capital.
VANCOUVER, B.C. (BRAIN) — Greg Hammond, a former Shimano executive in Canada, has joined iPhone case brand Hitcase as director of brand marketing.
Hammond will lead the development and execution of Hitcase's global marketing and brand initiatives.
MONTEREY, Calif. (BRAIN) — Thursday turned out to be the day of the suspension fat bike, as RockShox took the wraps off its Bluto suspension fork at Sea Otter, Borealis Bikes and Rocky Mountain both showed Bluto-equipped bikes at the Monterey fest, and Quality Bicycle Products separately announced two new full-suspension fatties from its Salsa brand. But for those who are unmoved by monster-tire rigs, there was plenty else to take in on Sea Otter’s clear and sunny opening day.
MONTEREY, Calif. (BRAIN) — The stats don’t lie and shrinking shipments of bikes to specialty retailers as well as sell-through of those bikes to consumers suggests more needs to be done to boost cycling participation, provide more accessibility with entry level product and sell the experience of cycling rather than complex technology.
MARINA, Calif. (BRAIN) — Monterey Week — the Bicycle Leadership Conference, Interbike IBD Summit and Sea Otter — afforded us opportunity to drop in on Light & Motion in the company’s new, expanded location in Marina, Calif., north of its former home on Monterey’s historic Cannery Row.
MONTEREY, Calif. (BRAIN) – Retailers and suppliers gathered for annual conferences this week in Monterey Bay. At separate meetings held in hotels within walking distance of each other, panel sessions and keynotes kicked off Tuesday and continue through Wednesday and Thursday.
BOULDER, Colo. (BRAIN) — Slaying the Badger, a film based on Richard Moore's book about the 1986 Tour de France, will premiere at New York's Tribeca Film Festival this month.
MONTEREY, Calif. (BRAIN) — Fewer than 100,000 e-bikes were sold in the U.S. market last year, but a clear trend is emerging as more American consumers give them a second look.
NEWBURY PARK, Calif. (BRAIN) — Liv/giant has increased its support of Mountain2Mountain, a program that helped create the first-ever National Women's Cycling Team in Afghanistan.
CHATTANOOGA, Tenn. (BRAIN) — Quintana Roo will start renting race bikes at North American Ironman triathlons, starting with the Ironman Texas next month.
MONTEREY, Calif. (BRAIN) – Retailers and industry professionals gathered Tuesday night for the start of this year's IBD Summit in its new venue at the Museum of Monterey.
MONTEREY, Calif. (BRAIN) — The 24th edition of the Sea Otter Classic gets under way Thursday with a host of first-time exhibitors, increased race registration, new events and a greatly expanded e-bike presence.
SANTA FE, N.M. (BRAIN) — BTI has launched a new outside sales team and restructured its management team, with two long-time managers swapping positions.
The new sales team includes inside staff and independent reps and rep groups.
IRVINE, Calif. (BRAIN) — Felt Bicycles will make a new cruiser model inspired by Mike Wolfe, the host of the History Channel reality show, American Pickers.
The Red Wolfe model, available this fall, will be on display at this week's Sea Otter Classic.
APPLETON, Wisc. (BRAIN) — Fix It Sticks will wrap up its second successful Kickstarter crowd funding campaign on Tuesday, having raised nearly $80,000 (with six hours to go) to put into production two new versions of its wrenches. The start-up company's initial goal was to raise $14,000 in the campaign.