PORTLAND, Ore. (BRAIN) — Portland-based frame maker Vanilla Workshop will pack up a truck with bikes and head south later this month for its California Fit Tour, bringing owner Sacha White's fit program to stops in San Francisco and Los Angeles.
DAYTON, Ohio (BRAIN) — System Cycle Supply is now distributing Box, Promax and Vee Rubber.
IRVINE, Calif. (BRAIN) — Bosch eBike Systems has expanded into Canada through a partnership with Live to Play Sports that will introduce the German company's Performance Line e-bike drive system to the market.
KENT, Wash. (BRAIN) — Accell North America has named Larry Pizzi to the role of senior vice president of sales and marketing for the company's IBD channel business.
MONTEREY, Calif. — Best-selling authors and leaders from industries as varied as running and the National Football League combined with top bike industry executives have swelled Bicycle Leadership Conference attendance to over 200 with a week to go.
SANDY, Utah (BRAIN) — Reynolds Cycling is extending additional margins for dealers who sell its mountain bike wheels this month.
NORTH VANCOUVER, British Columbia (BRAIN) — Giant Canada has promoted Nica Novlesky to a new role as brand specialist for the Liv brand, and named Hugo Lanthier to the new position of event coordinator/public relations/After Service and Quality Assurance (ASQA) supervisor.
INDIANAPOLIS (BRAIN) — Yuba Bicycles has hired a new sales rep agency for the Upper Midwest and Great Lakes region. Bob Sharpe of PedalFree.net will sell Yuba's lineup of cargo bikes in Wisconsin, Illinois, Indiana, Iowa, Michigan, Ohio, Kentucky, Tennessee and western Pennsylvania.
MARIN, Calif. (BRAIN) — British cycling journalist Carlton Reid is traveling the U.S. this year on a book tour, but also looking to interview industry folk who remember the Bike Boom days of the 1970s, as research for his next book.
(BRAIN) — The intersection where bikes and technology collide is one of the busiest in the bike business. Established players like Garmin and Polar, along with new companies like Strava, Zwift, Stages Cycling and 4iiii, are catching the attention of the tech world as much as the bike market.
BEAVERTON, Ore. (BRAIN) — Yakima Products is planning a major June dealer event near its headquarters as part of a wide new strategy of bolstering its relationship with its dealers.
DENVER (BRAIN) — Denver-based clothing brand Primal is the title sponsor for the inaugural Colorado Bike Expo, which will be held Saturday, April 25 at the Colorado Convention Center in Denver.
The Expo will feature booths from more than 75 bike vendors from across the state.
SOMERVILLE, Mass. (BRAIN) — Clean Bottle is sponsoring the 2015 Amgen Tour of California as the official water bottle partner.
MONTREAL (BRAIN) — Canadian framebuilder Guru Cycles has added Michael Musil and Timothy Goodwin to its North American rep force. Musil is covering the eastern region and Goodwin is covering the central region.
WILTON, Conn. (BRAIN) — Dorel Sports has promoted Dave Duecker to vice president of product for the Pacific Cycle Group and Milissa Rick to senior director or marketing for the group.
PITTSBURGH (BRAIN) — Nutritional supplement maker Klean Athlete has named seven endurance athletes and two cycling teams from throughout the country to its 2015 Klean Team USA.
BOULDER, Colo. (BRAIN) — TrainingPeaks has entered into a partnership with the National Interscholastic Cycling Association to provide discounted training software and educational content for interscholastic mountain bike team coaches.
BURBANK, Calif. (BRAIN) — Pure Fix Cycles, the owner of the Pure Fix and Pure City brands, has hired Jamie Murnane to fill the new position of director of digital marketing.
DETROIT (BRAIN) — Detroit Bikes has announced a deal with New Belgium Brewing to produce 2,415 bikes to promote the beer maker's Fat Tire Amber Ale.