SOLON, Ohio (BRAIN) — Efficient Collaborative Retail Marketing, which recently acquired Lifeboat Events, is expanding the PressCamp brand to the outdoor industry.
BOULDER, Colo. (BRAIN) — Active Interest Media, publisher of Backpacker, SKI, Skiing, Climbing and a host of other outdoor consumer magazines, has acquired the Outdoor Guide, a direct mail service, from Catalyst Communication. The terms of the sale weren’t disclosed.
NANTES, France (BRAIN) — Some 1,500 delegates from more than 160 countries are gathered in Nantes, France, this week to discuss the future of cycling.
SANTA MONICA, Calif. (BRAIN) — CycleHop has signed a long-term lease for a new space in Santa Monica, which will be the new home for local bike-share operations and serve as the company’s national headquarters. The company used to be located in Miami Beach, Florida.
ASPEN, Colo. (BRAIN) — ZG Collective, a new distributor of outdoor, snow, cycling and active lifestyle brands, is introducing German helmet brand Melon Helmets to the North American market.
MOUNT PROSPECT, Ill. (BRAIN) — The National Sporting Goods Association found that consumer-reported retail sales of sporting goods equipment, athletic footwear and athletic apparel increased 2 percent in 2014. The NSGA published its 2015 edition of its Sporting Goods Market report this week.
LAGUNA HILLS, Calif. (BRAIN) — The June 1 issue of Bicycle Retailer & Industry News is hitting mailboxes and it includes a special report on executive pay at the industry’s largest public companies.
DERBY, Vt. (BRAIN) — Louis Garneau USA has named Eric Sakalowsky global marketing director.
ST. CHARLES, Ill. (BRAIN) — Sigma USA has hired Chuck Sikora and Morgan Fluhrer to handle sales for the Midwest and South/Southeast, respectively, as the company transitions to selling direct to dealers. They join Brian McGarrahan, who handles sales for the Northeast/Mid-Atlantic.
LONDON (BRAIN) — Indoor cycling software Zwift has partnered with professional road racer Evelyn “Evie” Stevens to inspire and encourage more women to ride. ￼Stevens will host regularly scheduled women’s rides on Zwift’s virtual course.
LÉVIS, Quebec (BRAIN) — Canadian distributor Lambert has added Wolf Tooth to its expanding product offerings.
CLARENDON, S.C. (BRAIN) — Kent International is hosting a two-day event in September for bicycle parts manufacturers from Asia. The event will be held at Kent's Bicycle Corporation of America (BCA) factory in Manning, S.C., about 80 miles from Charleston, S.C.
ENCINITAS, Calif. (BRAIN) — Electra Bicycles is running a global promotion contest, in which video makers can win new bikes and GoPro cameras.
LEADVILLE, Colo. (BRAIN) — In this community that bills itself as the highest city in America every high school graduate receives a $1,000 scholarship courtesy of the endurance mountain bike and trail running events held there, including the Leadville 100 mountain bike race.
MOUNT PROSPECT, Ill. (BRAIN) — The number of Americans who rode six or more days remained flat last year compared to 2013 figures, according to the National Sporting Goods Association, which tracks participation trends for cycling and 53 other sports and recreational activities.
FAIRFAX, Calif. (BRAIN) — The Marin Museum of Bicycling will open to the public on Saturday, June 6, with a grand opening celebration from 11 a.m. to 7 p.m. in front of the museum, located at 1966 Sir Francis Drake Blvd. in downtown Fairfax.
SANTA FE, N.M. (BRAIN) — BTI is now distributing Speedfil hydration systems, manufactured by Inviscid Design Partners.
GOLDEN, Colo. (BRAIN) — The Amy D. Foundation is searching for a woman cyclocross racer to sponsor for the 2015-16 season. The chosen athlete will race a full USA Cycling Professional Cyclo-cross Calendar (Pro CX) schedule while traveling under the wing of the Raleigh Clement Professional Cyclocross Team.