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Posted June 29, 2016

PORTLAND, Ore. (BRAIN) — Showers Pass has hired Jeremy Rider as its new national sales manager in June. Rider has had a long career in the outdoor industry, most recently as the national sales manager at Zoic.

Posted in North America Tagged People
Posted June 29, 2016
Campagnolo USA partners with Masi on events.

CARLSBAD, Calif. (BRAIN) — To celebrate its 90th anniversary, Masi is hosting a series of events here over the weekend of July 30-31. The events are co-sponsored by Campagnolo USA.

Posted in North America
Posted June 28, 2016

BLOOMINGTON, Minn. (BRAIN) — Salsa Cycles told its dealers Friday that it plans to begin selling through select REI stores in July. The QBP-owned brand said it will sell model-year 2017 at 11 stores, and will be “starting small.”

Posted in Industry News
Posted June 28, 2016

BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association plans to launch a program to help new bike buyers "have more fun and ride safer on their new bikes."

Posted in North America
Posted June 27, 2016

KINGSTON, Mass. (BRAIN) — Bern Unlimited has hired industry veterans Mark Hubbell and Alan Rowland to handle sales in Northern California and Northern Nevada for its summer division.

Posted in North America Tagged Sales Reps
Posted June 24, 2016

VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.

Posted in North America Tagged Racing & Sponsorship
Posted June 24, 2016

SANTA CRUZ, Calif. (BRAIN) — Project Bike Tech, a bike tech skills program for high school aged youth, is expanding nationally and now has the endorsement of the Bicycle Product Suppliers Association.

Posted in North America
Posted June 24, 2016

BOULDER, Colo. (BRAIN) —Bell Helmets, Giro Sport Design and CamelBak — all brands now owned by Vista Outdoor — are sponsoring regional events being planned by the Outdoor Industries Women's Coalition this year.

Posted in North America
Posted June 24, 2016

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has hired industry veteran Jim Holleman as its new U.S. sales manager. Holleman brings over 30 years of sales experience to Lezyne, as well as a strong passion for cycling.

Posted in North America Tagged People
Posted June 24, 2016

LAKE OSWEGO, Ore. (BRAIN) — Yakima Products' Road Warrior Program, which attends to various outdoor and automotive events over the summer to demonstrate Yakima products, will travel in new co-branded Toyota vehicles this year, in a joint promotion.

Posted in North America
Posted June 24, 2016
Distributor claims it has the lowest rates in the country.

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply has released a revised free freight policy that the distributor says provide customers with the lowest freight rates in the country.

The new policy offers freight incentives when purchasers combine bulky, oversized items (BOI) with small parts orders.

Posted in North America
Posted June 24, 2016
Blue rep J. "Turd'L" Miller, Tommy Chen and Orli Chinea.

PARK CITY, Utah (BRAIN) — When editors at PressCamp walk into Room 6131 at the Silver Barron Lodge, the Triad Elite SL Di2 is an attention grabber. This is Blue Competition Bicycle’s signature model — a tri bike that looks wicked-fast standing still.

Posted in North America Tagged PressCamp
Posted June 23, 2016
Jonathon Freeman (left) with Tony Ellsworth.

PARK CITY, Utah (BRAIN) — Jonathon Freeman is pinning his hopes on a rebirth of Ellsworth mountain bikes on a new Rogue Sixty — a 27.5 carbon fiber full-suspension enduro machine.

Posted in North America Tagged PressCamp
Posted June 22, 2016

CRESTED BUTTE, Colo. (BRAIN) — Scott Sports has reached an agreement with Triple Peaks Resorts, the owner of the Okemo, Mount Sunapee and Crested Butte mountain resorts, to be an official year-round partner.

Posted in North America
Posted June 22, 2016

MORGAN HILL, Calif. (BRAIN) — Specialized has promoted several staff in an effort to "bring our leaders closer to retail partners," the company said. It has also eliminated five positions as part of a restructuring.

Posted in North America
Posted June 21, 2016

SIMI VALLEY, Calif. (BRAIN) — Verde Brand Communications is now handling PR and brand communications for IZIP, an Accell North America brand.

Posted in North America Tagged Electric bike
Posted June 21, 2016

DEER VALLEY, Utah (BRAIN) — While editors from the bicycle and outdoor industry meet with more than two dozen companies checking out new products, exhibitors at PressCamp are also keeping a sharp eye on the market.

Posted in North America Tagged PressCamp
Posted June 21, 2016

LYNDONVILLE and EAST BURKE, Vt. (BRAIN) — Go to any consumer bike event, and it’s not difficult to find at least someone with a gripe about it: “Too few demo bikes.” “Not enough bathrooms.” “The weather always sucks.” “Swag was weak.” But it was all smiles and uniformly good vibes this past weekend as NEMBAfest staged the 19th edition of its “celebration of summer and all things mountain biking” in Vermont’s Northeast Kingdom.

Posted in North America Tagged Events / Consumer Expos and Rides
Posted June 21, 2016

PHILADELPHIA (BRAIN) — The City of Philadelphia, celebrating the one-year anniversary of its Indego bike share program, this week is hosting the first national conference on bike sharing.

Posted in North America Tagged Tradeshows and conferences
Posted June 20, 2016

SAN FRANCISCO (BRAIN) — After a national search, the San Francisco Bicycle Coalition's has chosen Brian Wiedenmeier as the organization's next executive director. Wiedenmeier has been the group's development director for the past two years.

Posted in North America Tagged Advocacy/Non-profits / People

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