OGDEN, Utah (BRAIN) — Mavic has appointed Denise Landy as its national account manager and Mark Niemiec as community marketing manager.
PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r maker Paceline Products has announced a new minimum advertised price policy for all its dealers and distributors in North America, which took effect Jan. 1.
PHOENIX (BRAIN) — Current and former Cannondale employees were gathered outside the Marriott Hotel at the IBD Summit swapping stories about Steve Gooch, a longtime friend and mentor to many. Gooch was found dead Sunday after what might have been a fall while hiking a favorite trail in Virginia.
CLEARFIELD, Utah (BRAIN) — Bollé has promoted Greg Kottenstette to North American sales manager for outdoor & specialty business. Kottenstette has worked in various capacities for the brand for 31 years, most recently as national accounts manager.
BOSTON (BRAIN) — Vittoria is proud to announce it has tapped legendary freeride and trials mountain bike rider Jeff Lenosky as a brand ambassador.
(BRAIN) — Serial Kickstarter Brian Davis is starting a crowdfunding campaign Tuesday to produce a new neck gaitor/bandana design for winter cycling and other activities.
LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has a new distributor within Australia: Lusty Industries Pty Ltd.
BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition recently elected three new members to serve on its national board of directors.
NEW YORK (BRAIN) — The French sunglass brand Vuarnet has appointed the JAM Collective as its PR agency of record for the U.S. market. JAM Collective specializes in public relations, social media and strategic partnerships for active lifestyle, outdoor, bike and fashion brands.
VENTURA, Calif. (BRAIN) — Zeitbike has hired Doug Ritter's DDR Sales Inc. as sales agency for New Mexico, Arizona, and Southern Nevada (including Las Vegas).
TORONTO (BRAIN) — Bike maker KindHuman is planning to launch a pro road racing team in the 2017 season. The team would be registered in the UCI's Professional Continental category.
EAST BURKE, Vt. (BRAIN) — The New England Mountain Bike Association has launched a new website for the NEMBAfest festival and begun industry vendor registration for the event, which is June 17-19 this year in East Burke, home of the Kingdom Trails.
WILTON, Conn. (BRAIN) — Guru has released its global 2016 bike fit education course schedule for the Guru Academy's headquarters in Connecticut as well as Guru Academy Education Centers around the country.
WASHINGTON (BRAIN) — U.S. Reps. Earl Blumenauer (D-Ore.) and Vern Buchanan (R-Fla.), co-chairs of the Congressional Bike Caucus, introduced the Bikeshare Transit Act on Thursday. The legislation would provide local communities additional flexibility to use federal funds for bike share programs.
SALT LAKE CITY (BRAIN) — Fat bike sales appear to be alive and well with Louis Garneau planning to introduce two new models into the U.S. market this April. And the company has a sample model on display at Outdoor Retailer where, it appears, the outdoor industry is embracing the fat.
SCOTTS VALLEY, Calif. (BRAIN) — Blackburn has opened up applications for the fourth edition of its “Out There” Ranger brand ambassador program.
SALT LAKE CITY (BRAIN) — The Outdoor Retailer Winter Market opens Thursday, only a few days into the New Year. With the show opening more than two weeks earlier than in years past, exhibitors have their fingers crossed.