SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Yakima are working together to create "North by Northwest," a community space at this fall's trade show that will highlight brands from the Pacific Northwest, while also providing a comfortable place to gather and enjoy events, food, and music.
EAGLE, Colo. (BRAIN) — Denver's Alchemy Bicycles has appointed Uncommon Communications to oversee its marketing and public relations efforts.
LEXINGTON, S.C. (BRAIN) — Hawley is now distributing ENVE products in the U.S.
Hawley dealers will have access to ENVE road and mountain wheels as well as the full line of road and mountain components.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now distributing Invigorade Endurance Drink. Greg LeMond has invested in the company and will be featured in the brand's marketing.
BEAVERTON, Ore. (BRAIN) — Yakima Products, Inc., has doubled the size of its sales management team with the addition of four positions focused on strategic accounts, specialty retailers, and the international sales and automotive channels.
BOULDER, Colo. (BRAIN) — Panache Cyclewear, best known for its custom team programs, is continuing its moved toward more dealer sales with the addition of a new dealer portal on its website.
LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers is launching a new charitable program that will work with 25 of the brand's sponsored athletes to support various bike-related causes worldwide.
KETCHUM, Idaho (BRAIN) — A group of bicycle advocates will mountain bike in central Idaho for four days starting Wednesday as part of a campaign to have an area declared a national monument — rather than a national wilderness area, which would close it to mountain biking.
PITTSBURGH, Pa. (BRAIN) — Adam Newman has been appointed editor-in-chief at Bicycle Times magazine as its previous editor, Gary Boulanger, departs for a job in the motorcycle industry.
LONGMONT, Colo. (BRAIN) — Spectator tickets went on sale Monday for the Clif Bar CrossVegas cyclocross race, which will be held Wednesday, Sept. 16, in Las Vegas during the Interbike show. Race registration opens Aug. 4.
Tickets for the race are $15 for adults. Children under age 12 are fee.
VANCOUVER, Wash. (BRAIN) — The Gravity Cartel, the U.S. office for Taiwan component maker Spank Industries and Switzerland’s iXS protective gear, has hired industry veteran Mike Novak in its sales department.
INDIO, Calif. (BRAIN) — Scot Breithaupt, an early BMX champion and founder of the SE Racing bike brand, was found dead Saturday in a tent in Indio. Local officials identified the body Sunday.
SACRAMENTO, Calif. (BRAIN)—Former Yakima executive Chris Chadwick is stepping back into the bicycle business to run ParkaBike, a manufacturer of commercial bike racks, bike lockers, bike shelters and racks for skateboards and snowboards.
ALMERE, the Netherlands (BRAIN) — Pon Holdings, a Dutch conglomerate that owns several bike brands including Cervélo, Focus and Gazelle, has purchased California-based Santa Cruz Bicycles.
EAGLE, Colo. (BRAIN) — Logan VonBokel is joining the PR and media communications firm Uncommon Communications as a senior account manager. VonBokel was previously a tech reporter for Velo magazine.
NEW YORK (BRAIN) — The VH1 cable network is trying to line up 150 sets of twins to ride tandem bikes for a promotion to be shown live on Good Morning America on July 15. Organizers hope to break a Guinness world record for the largest parade of tandem bikes.
BEAVERTON, Ore. (BRAIN) — Yakima Products plans to move from its current leased space here to a new, much larger building it is buying in nearby Lake Oswego.
BOULDER, Colo. (BRAIN) — CatEye America has hired the Peter Kidd Agency to represent the electronics and accessory brand in New England, quadrupling it's rep coverage in the region.