MORGAN HILL, Calif. (BRAIN) — After a few years sitting on the sidelines as more bike brands delved into the “tweener” wheel size, Specialized has gone public that it is entering the 27.5-inch/650b market with at least two 2015 models revealed this week—with promises of more to come.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Outdoor Retailer have signed on a number of key brand participants and media for their upcoming event The Women’s Story, which will connect outdoor manufacturers with New York-area consumer journalists to test the latest women’s-specific products.
LOS ANGELES (BRAIN) — Lifestyle brand Pure Fix Cycles has hired Mike Russell as its new sales director. Russell was most recently director of sales at Mirraco Bicycle Co., where over the course of eight years he helped build the BMX brand’s U.S. dealer base from scratch up to 1,100 retailers.
IRVINE, Calif. (BRAIN) — Shimano is putting more emphasis on one-on-one meetings with its dealers — at its place and theirs — as it reduces its presence on the floor of this fall’s Interbike Expo.
PHILADELPHIA (BRAIN) — Fuji Bikes has been chosen by Oregon Manifest and Levi's as the manufacturing partner for The Bike Design Project, a design contest pairing high-profile design firms with U.S. bicycle craftsmen to create the "ultimate urban utility bike." Fuji will mass-produce the winning design.
HAVERHILL, Mass. (BRAIN) — Mavic Inc. is now working with Channel IQ to monitor online pricing of its products. The company will use Channel IQ to ensure vendors are honoring its minimum advertised price (MAP) policy.
GOLDEN, Colo. (BRAIN) – Business is booming for Weehoo, the maker of i•GO bicycle trailers, which allow small children to help pedal or safely rest during a ride. The company recently moved its headquarters into a new facility after outgrowing its previous space in two years.
SANTA MONICA, Calif. (BRAIN) — Energy bar make Bonk Breaker has expanded its relationship with USA Cycling, which began last year.
GOLDEN, Colo. (BRAIN) — Accessory brand Feedback Sports has promoted two internal sales staffers to regional sales manager positions, with Sammy Rutherford overseeing the Eastern U.S. and Tim Allen managing the West.
LONGMONT, Colo. (BRAIN) — The Clif Bar CrossVegas cyclocross race will be held for the eighth year this September in Las Vegas during the Interbike show.
FOXBOROUGH, Mass. (BRAIN) — Topeak is partnering with Bike MS, the largest charity cycling series in the country, to provide its more than 110,000 Bike MS participants this year with a special price on Topeak's BikeMS Cycling Accessory Kit, which includes a seatbag, tools and a mini-pump.
TORONTO (BRAIN) — Stage Race Distribution is now offering Challenge road tires paired with wheels from the Austrian brand Xentis.
While Stage Race — based in Toronto and with two U.S. warehouses — will not distribute Challenge tires separately, it will offer them in package with specific Xentis wheels.
PORTLAND, Ore. (BRAIN) — Pro cycling fans around the world watched the first "Monument" single-day race of the 2014 season on Sunday, the historic Milan-Sanremo classic. This year's edition was 246 kilometers (153 miles) and included a monumental amount of rain throughout.
TAMPA, Fla. (BRAIN) — American Classic has launched a new business-to-business website that allows dealers to place orders day or night and include monthly sales promotion details and allows dealers to download marketing information, among other features.
SAN RAFAEL, Calif. (BRAIN) — BikeSmart Inc. has signed an exclusive U.S. distribution agreement with Creme Cycles, a line of city bikes designed and built in Poland.
PITTSBURGH, Penn. (BRAIN) — Rotating Mass Media, publisher of Dirt Rag and Bicycle Times magazines, has named Gary J. Boulanger the new editor of Bicycle Times, effective immediately.
SANTA BARBARA, Calif. (BRAIN) — Time Sport USA has announced that it will resume distribution of its pedals, cleats and composite frames in the U.S. QBP will continue to distribute Time pedals and cleats.
CARLSBAD, Calif. (BRAIN) — Optical supplier Spy Inc. reported its 11th consecutive quarter of sales growth for Spy brand products and posted an improved net loss for 2013 in year-end results.
MADRID (BRAIN) — Rotor Bike Components has entered a new partnership with the Spanish private equity firm ProA Capital. The company said the agreement with ProA will "consolidate investment and provide growth capital for Rotor's ambitious business plan.
MARINA, Calif. (BRAIN) — Light maker Light & Motion is refreshing its look across its website and packaging as the company completes it move into a new manufacturing and headquarters building.