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Posted July 20, 2015
Swiss brand touts merits of new wheel standard at media launch.
Scott Genius LT Plus
PARK CITY, Utah (BRAIN) —Scott Sports announced in June that it would be launching five 27.5-plus bikes in the U.S. and 11 in Europe this year, including an electric model for the international market. But the enthusiastic dealer response to the initial announcement spurred Scott to quickly add a trio of bikes to the U.S. launch. So the three-model Genius LT Plus range, with 160 millimeters of adjustable rear travel via a Fox Nude rear shock, complements Scott’s three Genius Plus 140-millimeter full-suspension rigs and two Scale Plus aluminum hardtails.
Posted in North America
Posted July 20, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Voting is now open for the industry to select the winners of the second annual Interbike Awards (IB Awards) in five retail categories.

Posted in North America Tagged Interbike Awards
Posted July 20, 2015

DAYTON, Ohio (BRAIN) — System Cycle is now carrying and distributing Cult Crew BMX products. 

Posted in North America
Posted July 17, 2015

HUNTINGTON BEACH, Calif. (BRAIN) — SDG Components is now being distributed by Western Power Sports as well as its existing U.S. bicycle distributors, BTI and QBP.

Posted in Industry News
Posted July 17, 2015

MANCHESTER, N.H. (BRAIN) — The Bike Cooperative has added insulated water bottle supplier Polar Bottle to its network of suppliers. Through this new partnership with the Colorado-based manufacturer, members of The Bike Co-op will now earn rebates on their purchases of Polar Bottle-branded water bottles.

Posted in North America
Posted July 17, 2015

CHULA VISTA, Calif. (BRAIN) — The National BMX Hall of Fame will induct six new members at a ceremony to be held here on Oct. 10.

Posted in North America
Posted July 16, 2015

SANTA FE, N.M. (BRAIN) — Andrew Wright, the president and co-owner of the Santa Fe-based distributor Bicycle Technologies International, died Wednesday after colliding with another vehicle while commuting home from BTI, the company announced in a statement.

Posted in Industry News
Posted July 16, 2015

MIAMI (BRAIN) — J&B Importers is now distributing Prologo saddles. Prologo reps have been on the road with J&B outside salesmen to visit retailers since April's Sea Otter Classic.

Posted in North America
Posted July 16, 2015

IRVINE, Calif. (BRAIN) — D6 Sports, Inc., the parent company of Hang Ten (a bike and surf/skate brand) and Airwalk (a skate and bike shoe brand), has been sold to PTX Performance Products USA LLC.

Posted in North America Tagged Mergers/Acquisitions
Posted July 16, 2015

MADRID (BRAIN) — Chris Tarlton has joined Rotor Bike Components as general marketing manager, overseeing development of the brand's image worldwide.

Posted in International Tagged People
Posted July 16, 2015

CARLSBAD, Calif. (BRAIN) — Industry veteran Tim Jackson has joined Lift Creative Studios to handle marketing strategy and communications in the firm's bicycle division.

Jackson is best known for his long-term stint as brand manager at Masi Bicycles.

Posted in North America Tagged People
Posted July 15, 2015

MINNEAPOLIS (BRAIN) — The trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy. The agency will also take the lead on Kinetic's creative development and media planning.

Posted in North America
Posted July 14, 2015
Details to come in October; in the meantime, Felt takes the wraps off new 27.5-plus hardtails dubbed Surplus.
Prototype of the 2016 Felt Surplus 27.5-plus hardtail
IRVINE, Calif. (BRAIN) — Brian Wilson, Felt’s product developer, wants to break the news on a new mountain bike category Felt will launch in October in Europe. “I can’t tell you more or the boss will … ,” and his voice trailed off as he explained what would happen if he said too much. But what he did say was this: The category will be called “Decree.”
Posted in Industry News
Posted July 14, 2015

LAKE FOREST, Calif. (BRAIN) — California-based distributor Torcano Industries is now exclusively distributing Handup Gloves.

Posted in North America
Posted July 14, 2015

WHEATON, Ill. (BRAIN) — Verve Cycling, the brand behind InfoCrank power meters, has hired Aspekt Brand Communications to handle its marketing and public relations in the U.S.

Posted in North America
Posted July 14, 2015
IRVINE, Calif. (BRAIN) — Felt Bicycles announced Tuesday that it will end traditional new model year introductions after its 2016 line and revert to what it calls “The Living Line.” Michael Forte, Felt’s general manager, said that traditional model years will cease at Felt and that decision could lead to its exit from Eurobike and Interbike this year.
Posted in Industry News Tagged Tradeshows and conferences / Interbike
Posted July 14, 2015

WESTPORT, Mass. (BRAIN) — Marka Spalding Wise, a familiar face to generations of New England road and cyclocross racers, died Friday in Fall River, Massachusetts, following a short period of rapidly declining health. She was 80.

Posted in North America
Posted July 14, 2015

MIAMI (BRAIN) — Cipollini USA has recently hired Ming Tan as its national sales and marketing contract manager.

Tan, the head of MC² Sports Specialists, brings over 25 years of experience in the cycling industry and has worked with brands such as Look Cycle, Ritchey Design, and Capo Cycling Apparel.

Posted in North America
Posted July 14, 2015

DURANGO, Colo. (BRAIN) — Several more mountain bike race legends from the 1990s are expected to participate in Todd and Ned's Durango Dirt Fondo, an event being held this September to celebrate the 25th anniversary of the first UCI mountain bike world championships, held in Durango in 1990.

Posted in North America Tagged Consumer Expos and Rides
Posted July 14, 2015

PROVIDENCE, R.I. (BRAIN) — This year's New England Builders' Ball, which features displays from many handmade bike makers, will be held at the Roger Williams Park Casino this year. The Ball is held during the KMC Cyclo-Cross Festival Presented by Maxxis.

Posted in North America Tagged Consumer Expos and Rides

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