OAKLAND, Calif. (BRAIN) — Hydration system manufacturer Hydrapak has completed an expansion of its San Francisco Bay Area headquarters as the company broadens U.S. distribution of its SoftFlask collapsible bottles for gels and liquids.
GOLDEN, Colo. (BRAIN) — For the 2014 racing season, Yeti Cycles will focus its international race efforts solely on the Enduro World Series with a fully supported team that includes Junior DH World Champion Richie Rude.
BERKELEY, Calif. (BRAIN) — GU Energy Labs has hired Adam Chamberlain as its new vice president of marketing.
BOULDER, Colo. (BRAIN) — RockyMounts Inc. has named Verde Brand Communications as its PR agency of record.
ATLANTA, Ga. (BRAIN) — Wahoo Fitness is now the official supplier of trainers to Team Sky, the team and Georgia-based supplier announced Tuesday.
BURNABY, British Columbia (BRAIN) — Dorel Industries' Sugoi Performance Apparel has acquired the mountain bike and lifestyle apparel brand Sombrio.
HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is sponsoring two new top-level pro cycling teams for 2014: Orica-GreenEDGE and Trek Factory Racing.
Astana Pro Team, Cannondale Pro Cycling and Team Europcar are continuing with Finish Line this season.
NEWTON, Mass. (BRAIN) — Steve Marcus, a longtime New England sales rep for several brands and a former retailer and framebuilder, died Thursday, Jan. 16, at age 60.
Marcus had been suffering from cancer for several years, friends said. He died at home surrounded by his family.
REDWOOD SHORES, Calif. (BRAIN) — Former Easton-Bell Sports marketing director Don Palermini has joined Consumer Review, the publisher of MTBR.com and RoadBikeReview.com, as editorial director.
WILMINGTON, Del. (BRAIN) — Blue Competition Cycles, which has been off the market for nearly two years, has been sold; the new owners and management say it will begin shipping 2014 model bikes this month.
CARLSBAD, Calif. (BRAIN) — Escapade Custom, which provides custom logo cycling products for North American bike retailers, and other organizations, has launched a new website that its says will better serve its customers while providing faster service.
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2014 parts and accessories catalog. This year's catalog has grown to 1,296 pages representing over 300 brands, and it's being shipped earlier than at any time in the company's 21-year history.
LEXINGTON, S.C. and FREDERICKSBURG, Va. (BRAIN) — Hawley has signed on with Catlike to be the Spanish helmet brand’s exclusive U.S. distributor.
EUGENE, Ore. (BRAIN) — Wheelmaker Rolf Prima has appointed Uncommon Communications as its public and media relations agency. Uncommon will oversee all public and media communications in addition to a product review program.
DUARTE, Calif. (BRAIN) — Cycleurope France, a member of the Group Grimaldi of Sweden, is Dahon's new distributor in France.
PHILADELPHIA (BRAIN) — Advanced Sports International has added three new staffers to its product staff: James Winchester as its Fuji lifestyle product manager, Chris Dietrich as Fuji mountain product manager, and Curt Davis as ASI-Asia director of product and engineering.
GRATON, Calif. (BRAIN) — Matt Fritzinger, the founder of the National Interscholastic Cycling Association, has formed Zinger Pacific Consulting, a consulting business focused on helping start-ups and young companies.
BOULDER, Colo. (BRAIN) — Sally Jewell, the U.S. Secretary of the Interior and former CEO of REI, has won the Pioneering Women Award bestowed by The Outdoor Industries Women's Coalition, the group announced Thursday.