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Posted July 24, 2014

PHILADELPHIA (BRAIN) — Philadelphia Mayor Michael Nutter along with representatives from Advanced Sports International (ASI) are promoting cycling, commerce and investment in the city during a six-day trip to France.

Posted in International
Posted July 24, 2014

COLORADO SPRINGS, Colo. (BRAIN) — Registration has opened for USA Cycling's annual Bill Woodul Race Mechanics Clinic, a week-long class for experienced bike mechanics looking to learn how to do race support for teams or events.

Posted in North America Tagged Competition
Posted July 24, 2014

WHEAT RIDGE, Colo. (BRAIN) — Optic Nerve Eyewear has restructured its sales and marketing team, with promotions including a new director of sales, sales manager and communications manager.

Posted in North America Tagged People
Posted July 24, 2014

W. CONSHOHOCKEN, Pa. (BRAIN) — A committee of the standards-making organization ASTM is honoring Randy Swart, the director of the Bicycle Helmet Safety Institute with an Award of Merit and the title of fellow.

Posted in International Tagged Awards
Posted July 24, 2014

HELSINKI, Finland (BRAIN) — Mavic's sales have grown 10 percent in the first half of 2014, thanks especially to strong sales in the April-June period, the brand's parent, Amer Sports, announced Thursday.

Posted in International Tagged Earnings/Financial Reports
Posted July 24, 2014

LOS ANGELES (BRAIN) — Universal Sports Network will present live television and online coverage of this Sunday's inaugural La Course by Le Tour de France, a new women's race being produced by the Tour de France. The coverage will begin at 7:30 a.m. ET.

Posted in North America Tagged Competition
Posted July 24, 2014
The special team edition Arione.

OAKLAND, Calif. (BRAIN)  — The UnitedHealthcare Pro Cycling Team and Fizik are auctioning some custom team-color saddles to benefit the United Healthcare Children's Project.

Posted in North America
Posted July 24, 2014

LAS VEGAS (BRAIN) — Interbike's annual industry party will pay homage to the Canadian bike world this year. 

The Oh Canada Industry Party is planned for Tuesday, Sept. 9, the day before Interbike's indoor show opens at Mandalay Bay Convention Center.

Posted in North America Tagged Interbike
Posted July 24, 2014

LEXINGTON, S.C. (BRAIN) — Hawley has added three new sales reps, bringing its outside sales team to a total of 28.

The new reps are Matt Long for greater Miami and East Florida; Rob Sherlock in Texas; and Doug Hagstrom for Northern New England.

Posted in North America
Posted July 24, 2014

DUARTE, Calif. (BRAIN) — Folding-bike maker Dahon has introduced the Dahon Explorers program, designed to spotlight cyclists who live by bike and to inspire others to incorporate a bike into their everyday lifestyle.

Posted in International
Posted July 24, 2014
David Zimberoff

CHICAGO (BRAIN) — SRAM president Stan Day announced the expansion of SRAM’s senior management. David Zimberoff is taking on a dedicated role as vice president of marketing.

Posted in North America Tagged People
Posted July 24, 2014

IOWA CITY, Iowa (BRAIN) — Veteran custom framebuilder Tom Teesdale died Monday of a heart attack while riding in the Register’s Annual Great Bicycle Ride Across Iowa, RAGBRAI, the event has announced. Teesdale was 62.

Posted in North America
Posted July 23, 2014

HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has promoted its long-time factory sales rep Aaron Walker to the new position of product merchandising manager. The company also has hired new sales reps in the Upper Midwest and Mid-Atlantic and announced that communications manager Zack Vestal is leaving the company.

Posted in North America Tagged People
Posted July 23, 2014

TEMECULA, Calif. (BRAIN) — Intense Cycles said Wednesday that Axis Sports Group has taken over management of the Southwest market for the fast-growing mountain bike brand. 

Posted in North America
Posted July 23, 2014
MTB Hall of Famer Zapata Espinoza takes on new role overseeing all Hi-Torque bike titles.

VALENCIA, Calif. (BRAIN) — Following Jim “Mac” McIlvain’s announcement last week that he was stepping down as editor of Mountain Bike Action magazine, publisher Hi-Torque Publications has promoted MBA assistant editor Mike Wirth to the editor’s chair at the title.

Posted in North America Tagged People / Media/Publishing
Posted July 23, 2014

BOULDER, Colo. (BRAIN) — Sales of outdoor products picked up steam last month as outdoor footwear, apparel and hardgoods sales increased 6.8 percent to $1.18 billion in the five-week fiscal month of June, according to a report released by the Outdoor Industry Association.

Posted in Studies/Reports
Posted July 23, 2014

BOULDER, Colo. (BRAIN) — Verde Brand Communications has made four hires recently.

The new hires include Lars-Erik Johnson as account manager, Whitney Coombs as key account coordinator, Chris Primavera as account coordinator and Jenn Neubert as operations coordinator.

Posted in North America Tagged People
Posted July 23, 2014

BOULDER, Colo. (BRAIN) — Stages Cycling is now working with the South African distributor Omnico, which will exclusively sell and distribute Stages Cycling products within Southern Africa (South Africa, Namibia and Botswana).

Posted in International
Posted July 22, 2014
Cervélo will end sponsorship of Garmin-Smart team after 2014.

TORONTO (BRAIN) — Cervélo co-founder Gerard Vroomen, who left the company soon after its acquisition by the Pon Group several years ago, is heading up a new partnership between Cervélo, Rotor components and the South Africa-registered pro team, Team MTN-Qhubeka, for the 2015 season.

Posted in International Tagged Competition
Posted July 22, 2014

WATERLOO, Wis. (BRAIN) — World Bicycle Relief donors have reached the limit of Trek Bicycle's match program this month.

Posted in North America Tagged Advocacy/Non-profits

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