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Industry News

Posted June 13, 2016

MADONE, Italy (BRAIN) — Vittoria Industries has invested in Zehus, a Milan, Italy-based start up that makes the BIKE+, a rear hub that contains a motor and all associated electronics and battery to power a bike.

Posted in North America Tagged Electric bike
Posted June 13, 2016

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply is now distributing the Maxima Racing Oils BIKE line of chain lubricants, cleaning products, brake fluid, suspension oils and detailer.

Posted in North America
Posted June 13, 2016

OLNEY, Ill. (BRAIN) — Magura USA has hired Aaron Bilsing for Magura and Bosch sales and technical support for the East Coast.

Posted in North America Tagged People
Posted June 13, 2016

ST. PAUL, Minn. (BRAIN) — Park Tool has added Mathew Wiest and Riley Thiesfeld to its engineering team.

The company said the new hires will contribute to designing the 20-30 new products Park Tool launches each year.

Posted in North America Tagged People
Posted June 13, 2016
Osborn (left) and Jasch.

DENVER (BRAIN) — Gates Corporation has added two new positions on its engineering team.

Posted in North America Tagged People
Posted June 9, 2016

FOXBOROUGH, Mass. (BRAIN) — Todson has introduced a dealer-direct program, effective June 1, that employs independent agents throughout the U.S. to represent all of Todson’s brands — Topeak, OnGuard, Elite, MET and Velox.

Posted in North America
Posted June 9, 2016

ALISO VIEJO, Calif. (BRAIN) — Highway Two has hired two new sales agencies for the Pacific Northwest and Southwest.

Posted in North America Tagged Distributor news
Posted June 9, 2016

SAINT AUGUSTIN-DES DESMAURES, Quebec (BRAIN) — Louis Garneau Sports is launching a new program that will share revenue from online sales and custom clothing sales with committed Garneau dealers in the same sales territory. 

Posted in North America
Posted June 8, 2016

WESTLAKE VILLAGE, Calif. (BRAIN) — Reflecting the shifting product mix over PressCamp Winter’s three editions so far, owner ECRM has rebranded the event Bike PressCamp Road.

Posted in North America Tagged Media/Publishing / PressCamp
Posted June 8, 2016

OLNEY, Ill. (BRAIN) — Rob Aguero has joined Magura USA as brand manager for Lightweight. Magura USA is the exclusive distributor of Lightweight wheels and frames in North America.

Posted in North America Tagged People
Posted June 8, 2016

AUBURN, Wash. (BRAIN) — Ortlieb USA has updated its website, adding a “more robust” B2B portal and SmartEtailing’s Buy Local Now function for connecting consumers to shops selling the brand’s waterproof bicycle bags and accessories.

Posted in North America
Posted June 6, 2016

WATERLOO, Wis. (BRAIN) — Trek has launched a scholarship-based program to sponsor women technicians to attend the School of Certified Service at the company’s Waterloo headquarters.

Posted in North America
Posted June 6, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced Monday that it will offer a new Marketplace opportunity at this year’s OutDoor Demo (ODD) designed to encourage on-site sales of new products and closeouts to retailers and their staffs.

Posted in North America Tagged Events / Tradeshows and conferences / Interbike
Posted June 6, 2016

LEXINGTON, South Carolina (BRAIN) — Hawley has signed on as Blackburn’s exclusive distributor for bike products in the U.S., complementing the accessories brand’s existing direct business.

Posted in North America Tagged Distributor news
Posted June 6, 2016
Paul Lew (left) and Edco owner and CEO Rob van Hoek
PHOENIX (BRAIN) — Edco Engineering BV has announced that carbon innovator Paul Lew will join the Swiss component company as a partner. Lew will expand and build Edco’s line of cycling components, including its carbon and alloy wheels. He will work alongside CEO and owner Rob van Hoek, who purchased the company in 2007.
Posted in North America Tagged People
Posted June 3, 2016
Former Vista Outdoor, BRG Sports and Nike exec starts at the power meter company in August.

BOULDER, Colo. (BRAIN) — Stages Cycling has hired Bernie Doering from Vista Outdoor. Doering will head marketing and sales for Stages Cycling's outdoor business, a new position for the company, which sells power meter cranks for bikes as well as stationary bikes for the fitness club market.

Posted in North America
Posted June 3, 2016

BREMBATE, Italy (BRAIN) — Italty's 3T Cycling Srl will acquire THM Carbones GmbH, a high-end carbon components brand based in Germany. The companies said the acquisition will be completed in August.

Posted in International Tagged Mergers & Acquisitions
Posted June 3, 2016

BERKELEY, Calif. (BRAIN) — GU Energy Labs has appointed Verde Brand Communications as its public relations agency of record. 

Posted in North America
Posted June 3, 2016

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has restructured its sales force, switching from independent to factory reps in many areas of the country. 

Posted in North America
Posted June 2, 2016
The Slovenian tool brand now supplies four UCI WorldTour teams.

LONDON (BRAIN) — Unior Bike Tools is now the official partner of four UCI WorldTour teams: Etixx-Quick Step, Movistar,  Trek– Segafredo and, now, Team Sky. Mechanics from these teams use Unior tools and are involved in the development of new and improved products.

Posted in International Tagged Racing & Sponsorship

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