SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design and Bell Helmets have announced a helmet trade-up program for consumers through the brands' authorized IBDs.
COSTA MESA, Calif. (BRAIN) — Professional bicycle mechanics, used bikes and e-bikes are the subjects of three all-new Super Seminars just added to the Interbike schedule by the NBDA for Thursday, Sept. 22. All Super Seminars are free of charge for Interbike attendees.
ALISO VIEJO, Calif. (BRAIN) — Highway Two has hired The Gold Agency to represent the distributor in Michigan and Northern Ohio.
WATERLOO, Wis. (BRAIN) — At Trek’s annual dealer event, held last week, the company pledged to donate a dollar from every Bontrager mountain bike tire sold to the National Interscholastic Cycling Association, and the company challenged retailers to match its contribution.
FAIRFAX, Calif. (BRAIN) — Jeff Archer, a North Carolina retailer and operator of the Museum of Mountain Bike Art & Technology, will be inducted into the Mountain Bike Hall of Fame at an event Oct. 1 at the Hall here.
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International has donated $2,000 in proceeds from cycling events held this spring to benefit the Grand Unified Trail System, or GUTS plan.
NEW MILFORD, Conn. (BRAIN) — Euroline Inc., which has been the U.S. importer of Swiss-made Motorex industrial lubricants for 20 years, has now also been named the exclusive importer for the Motorex bike line.
AMES, Iowa (BRAIN) — North America Cycles has added seven new employees, in its sales, art, and marketing departments, the company announced Friday.
MUKILTEO, Wash. (BRAIN) — FSA announced it will stop using its Gravity mountain bike brand for its adjustable-height seatposts to prevent confusion with rival brand Gravity Dropper.
MORGAN HILL, Calif. (BRAIN) — Mat Brown, the former North American sales manager for Marzocchi USA, has joined Kali Protectives as territory manager for California.
Brown will be responsible for improving and developing the California market, working with Kali's outside sales reps.
COLORADO SPRINGS, Colo. (BRAIN) — Science in Sport, a nearly 25-year-old British sports nutrition brand, is making a push into the U.S. market this season. The brand is endorsed by the Tour de France-winning Team Sky and recently became the official sports nutrition supplier to USA Cycling.
DEER VALLEY, Utah (BRAIN) — Scott Sports hosted nearly 200 of its top U.S. dealers at an event here last week, showing off its 2017 model bikes and accessories.
For the first time at the annual event, members of the motocross media joined to attend a global unveiling of Scott's new Prospect goggle.
NORTH VANCOUVER, British Columbia (BRAIN) — Mountain bike apparel brand Sombrio has introduced a lifetime guarantee on its clothing. The guarantee covers apparel items against manufacturer's defects including tears or rips at seams and faulty stitching, zippers, Velcro or snaps.
CHICAGO (BRAIN) — Abus has reduced its U.S. distributor list from four to two, saying it is expanding its relationship with QBP and Highway Two while ending business with J&B and Hawley at year's end.
EUGENE, Ore. (BRAIN) — Burley Design has worked with Quality Bicycle Products for more than eight years as its distribution partner. Now both companies are working to expand Burley's sales in Canada.
BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition, celebrating its 20th anniversary this year, has rebranded itself as Camber Outdoors.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp. saw sales increase 5.3 percent to $102.3 million in its second quarter, compared to $97.2 million in the same period last fiscal year. Gross margin increased 90 basis points to 31.6 percent over last year.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the final round of nominees for the 2016 Interbike Awards, including nominees in the athlete, advocacy and supplier categories.
The award winners will be announced at the IB Awards Gala at Interbike next month.
HUNTINGTON BEACH, Calif. (BRAIN) — Dispatch, a marketing agency that represents several major bike brands, is broadening its approach with a new focus on data-driven marketing.