FRIEDRICHSHAFEN, Germany (BRAIN) — So how successful were Eurobike’s efforts to offer more demo riding opportunities by extending its demo to all three days of the trade show as well as its consumer festival days? It’s still a bit early to tell, but so far supplier reaction is mixed.
FRIEDRICHSHAFEN, Germany (BRAIN) — While MIPS’ origin dates back to 1995, when Swedish neurosurgeon Hans Von Holst began evaluating helmets and studying head trauma, it’s only in recent years that the multi-directional impact protection system has become a buzz word in the bike industry.
FRIEDRICHSHAFEN, Germany (BRAIN) — Selle Royal Group has kept sales and marketing for its Fizik, Brooks, Crankbrothers and Selle Royal brands separate in an effort to not create confusion in the market. But now the Italian company is looking to begin integrating certain functions.
FRIEDRICHSHAFEN, Germany (BRAIN) — After adding disc brakes and thru-axles the past few years, designers are turning their focus to the overall look of the bike and the results are surprising.
FRIEDRICHSHAFEN, Germany (BRAIN) — Electric assist has clear benefits to commuters or mountain bikers who want to make one more downhill run. But offering tourists a little electric assist seems wrong on many levels.
FRIEDRICHSHAFEN, Germany (BRAIN) — Belgian tough is now available in women’s sizing. Ridley launched its lineup of women’s road bikes Wednesday night during a dinner presentation at the Zeppelin Museum in Friedrichshafen.
FRIEDRICHSHAFEN, Germany (BRAIN) — The Eurobike Award distinguishes products and concepts that stand out for their innovations, new functions and quality. Trade show organizers also bestow 12 Gold Awards and one Green Award for the top products, and most sustainable product.
FRIEDRICHSHAFEN, Germany (BRAIN) — Fruita city manager Mike Bennett and Fruita Mayor Lori Buck are here handing out their business cards — in the shape of bike cogs — and meeting European companies, in hopes to recruit them to locate their offices or U.S. headquarters in their Western Colorado mountain town.
FRIEDRICHSHAFEN, Germany (BRAIN) — For years Ritchey told dealers asking for complete bikes that it wasn't going to happen while its OEM component sales represented such a large portion of its business. The thinking was that a component maker shouldn't compete with its customers by offering complete bikes.
FRIEDRICHSHAFEN, Germany (BRAIN) — The demise of alloy as an option for high-end mountain bike frames has left suppliers looking for ways to lower entry price points but still offer carbon frames.
FRIEDRICHSHAFEN, Germany (BRAIN) — The first half of 2016 proved to be challenging for the German bike market, according to the latest figures from Zweirad-Industrie-Verband (ZIV), the country’s bike industry association, which includes manufacturers and importers of bicycles, components, accessories and e-bikes.
REUTLINGEN, Germany (BRAIN) — As goes the electric bike market in the Netherlands, so — eventually — will go the rest of Europe. That is the crystal ball prediction of Claus Fleischer, head of the Bosch division that produces its wildly successful mid-drive e-bike systems.
FRIEDRICHSHAFEN, Germany (BRAIN) — For the first time in its 25-year history, consumers will be able to demo bikes at Eurobike. The show expects to offer roughly 3,500 bikes for demo over the weekend following the trade-only days, Aug. 31 to Sept. 2.
FRIEDRICHSHAFEN, Germany (BRAIN) — Changing consumer behaviors are forcing the European bike industry to take a good look at its supply chain and where it can shorten lead times and respond to market demands and changes more quickly, said Jack Oortwijn, editor of Bike Europe, as he set the stage for a conference addressing the major challenges suppliers face in bringing production back to Europe.
FRIEDRICHSHAFEN, Germany (BRAIN) — FSA's electronic road group has been raced for a few seasons, but the company wanted to launch the drivetrain as part of an entirely new group before riders got their hands on it.
LAGUNA HILLS, Calif. (BRAIN) — The newest Bicycle Retailer & Industry News issue — arriving in mailboxes and being distributed at Eurobike this week — features a look at Italy's bicycle industry, including a trend of some manufactures, like sunglass and helmet brand SH+, to return manufacturing to Italy after a few years of experiementing with Asian production.
LOS ANGELES (BRAIN) — Zwift is preparing to release a new version of its online bike training/gaming app for iPads and iPhones. The new Zwift iOS app will be released as a "beta" program, the company said. The Zwift app was previously available only for use with a Mac or PC.
FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components has entered a long-term agreement with eecycleworks, a California company that produces a handful of components, including a lightweight caliper road brake called the eebrake.
VENICE, Italy (BRAIN) — Shred Optics and Slytech Protection have announced a new Italian distributor for the mountain bike market, DSB Bonandrini.
SINGEN, Germany (BRAIN) — Ritchey International has opened a new logistics operation, Multisped GmbH, in Singen, Germany, and has started a dealer-direct sales of its complete bikes and frames in Europe.