Serfas: All Riders Welcome
Eurobike
Posted April 9, 2013
FRIEDRICHSHAFEN, Germany (BRAIN) — German Chancellor Angela Merkel will attend opening day of the Eurobike trade show this year, Wednesday, August 28.
Merkel will take about two hours to officially open Eurobike and then tour the show.
Posted August 31, 2012
FRIEDRICHSHAFEN, Germany (BRAIN)—Business and advocacy leaders gathered at the first Advocacy Summit held at Eurobike Thursday to discuss how to unlock 6 billion euros of government funding for new cycling infrastructure to stimulate bicycle sales in a stagnant market.
Posted August 30, 2012
FRIEDRICHSHAFEN, Germany (BRAIN) — The industry's still waiting for hydraulic brake/shift levers from Shimano and SRAM. Meanwhile, Shimano's new Di2 wiring throws a wrench into alternative options.
Posted August 30, 2012
FRIEDRICHSHAFEN, Germany (BRAIN) — The team of 2012 Tour de France winner Bradley Wiggins will race in Rapha clothing next year, the team and clothing supplier announced Thursday.
As part of a four-year agreement, Rapha will also supply Team Sky with off-the-bike clothing, the company said.
Posted August 30, 2012
FRIEDRICHSHAFEN, Germany (BRAIN)—Electra is putting the “E” into its name with a new SRAM-powered electric bike that U.S. dealers can test ride at Interbike.
Posted August 30, 2012
FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM president Stan Day said on Thursday he still feels taking the company public is the right decision for the long-term, and will initiate an IPO as soon as stability and visibility improves in global financial markets.
Posted August 29, 2012
FRIEDRICHSHAFEN, Germany (BRAIN) — The first day of Eurobike's indoor trade show (following an outdoor demo on Tuesday) drew in thousands of retailers and media from around the world.
Posted August 29, 2012
FRIEDRICHSHAFEN, Germany (BRAIN) — The Thule Group combined its expertise in racks and luggage to create its newest product line, a range of panniers, racks, saddle bags and handlebar mounted iPhone and iPad sleeves called Pack n’ Pedal.
Posted August 29, 2012
RideOn to ride off into the sunset
FRIEDRICHSHAFEN, Germany (BRAIN) — Distributors, retailers and consumers need to order their Gore cables now. The company plans to exit the business by year’s end. Several OE customers, including SRAM, along with key distributors in the U.S.
Posted August 29, 2012
DRICHSHAFEN, Germany (BRAIN) — They are not particularly compact or cute, nor do they feature racing stripes. But the Cooper bicycle line has some strong connections to the Mini Cooper automobiles, starting with the bike brand's founders, the Cooper family.
Posted August 28, 2012
RATZENRIED, Germany (BRAIN) —Vittoria wants to grow its market share in mountain bike tires in the U.S. and recently hired Ken Avery as a dedicated brand and product manager for its Geax off-road tire line.
Posted August 28, 2012
RATZENRIED, Germany (BRAIN)—Thousands of retailers, media people and suppliers came to this town Tuesday to test ride bikes under stunning blue skies.
Posted August 28, 2012
FRIEDRICHSHAFEN, Germany (BRAIN)—Market factors such as the devaluation of the euro, Europe’s economic slump and poor weather are all weighing on the minds of many gathered here for the start of Eurobike on Wednesday.
Posted August 28, 2012
RATZENRIED, Germany (BRAIN)—At a press conference Tuesday during Demo Day, Fox unveiled a smartphone app to help riders set up their front and rear suspension. The free app is designed to work with all of Fox’s 2013 shocks. It will be available for the Android, iPhone and iPad as early as next week.
Posted August 28, 2012
FRIEDRICHSHAFEN, Germany (BRAIN)—When it comes to bicycles, the Dutch know how to treat themselves.
Posted August 27, 2012
FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike, the global industry’s largest and most important tradeshow starts Tuesday, drawing 40,000 visitors to the shores of Lake Constance in Southern Germany during its four-day run.
Posted April 12, 2012
HANNOVER, Germany (BRAIN)—Online registration has opened for this year’s Eurobike design and green awards. The website for registration is www.ifdesign.de, and the deadline to enter is July 20.
Posted September 7, 2008
FRIEDRICHSHAFEN, Germany (BRAIN)—After more than two decades in business, Brompton has built a loyal following around the world. But until now, someone searching for the British folding bike maker at Eurobike would have been out of luck: This is the first year Brompton has had its own booth in Friedrichshafen.
Posted September 4, 2008
FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike announced the winners of the Eurobike Awards 2008 yesterday evening on the Fashion Show stage. This year's competition attracted a record 362 entries from 27 countries—up substantially from last year's 269 products.
Posted September 3, 2008
ARGENBUEHL, Germany (BRAIN)—This is Kurt Person’s first visit to Eurobike and as the new general manager and vice president of the Hayes Bicycle Group he will get a firsthand look at Europe’s biggest bicycle show.
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