FRIEDRICHSHAFEN, Germany (BRAIN) — BRG Sports has made a minority investment in the Swedish company that developed the MIPS helmet technology, which is used by several helmet brands including POC and Scott Sports.
BELLINGHAM, Wash. (BRAIN) — Kona Bicycle is skipping this month's Eurobike tradeshow for the first time in nearly 20 years, instead holding 2015 model year product introductions for its U.S. dealers in Washington last month and for its European dealers with three events there in August.
FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers say they are expecting more exhibitors to participate in this year's Demo Day, which will be held for the first time at the expo grounds in Friedrichshafen, rather than at its traditional location a few miles away in Argenbühl, Germany.
FRIEDRICHSHAFEN, Germany (BRAIN) — Due to strong demand for booth space, Eurobike organizers are opening additional exhibit space outside the Messe Friedrichafen grounds—between the halls—where it previously featured a bike obstacle course.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Specialized has told its dealers that it will be off the tradeshow floor at Interbike, but will continue to provide test bikes for Outdoor Demo.
FRIEDRICHSHAFEN, Germany (BRAIN) — The European trade show Eurobike will hold its bike demo on the Messe Friedrichshafen grounds next year, instead of a few miles away in Argenbühl, Germany.
MUNICH, Germany (BRAIN) — It appears that ISPO, the Munich trade show organizer, is pulling the plug on Bike ISPO and instead is encouraging suppliers to participate in its annual Travel and Leisure expo held in February.
FRIEDRICHSHAFEN, Germany (BRAIN) — Final numbers have been tallied for the four-day Eurobike trade show, and according to organizers, the show once again surpassed previous attendance records.
FRIEDRICHSHAFEN, Germany (BRAIN) — Stepping out of the exhibit halls in the courtyards at the Messe Friedrichshafen — the massive expo center that hosts the Eurobike show — you take some risks.
FRIEDRICHSHAFEN, Germany (BRAIN) — Continental has unveiled a new e-bike drive system, developed in partnership with Benchmark Drives, that drive specialty division ContiTech Power Transmission Group says is smaller, more powerful and lighter than other systems currently available.
FRIEDRICHSHAFEN, Germany (BRAIN) — Swiss gravity brand iXS is at Eurobike showing off its innovative line of protective gear, helmets and apparel for trail riding and enduro and downhill racing—all of which it will showcase next month at Interbike as iXS enters the U.S.
FRIEDRICHSHAFEN, Germany (BRAIN) — German Chancellor Angela Merkel delivered the opening address at Eurobike yesterday, highlighting the important role of bicycles as part of the transportation system and as an economic driver.
FRIEDRICHSHAFEN, Germany (BRAIN) — It’s not just grandmas anymore.
FRIEDRICHSHAFEN, Germany (BRAIN) — For 2014, it’s no mere rebadge job at Rotor.
FRIEDRICHSHAFEN, Germany (BRAIN) — Messe Friedrichshafen recognized 61 products with Eurobike Awards at the end of the show yesterday. Ten of those recipients took home a gold. This year the competition drew a record high number of entries with 496 products from 30 different countries.
FRIEDRICHSHAFEN, Germany (BRAIN) — Joe Breeze embraces the latest mountain biking trends—enduro racing and 27.5-inch wheels—while at the same time evoking the sport’s roots in introducing the new Breezer Repack all-mountain rig.
FRIEDRICHSHAFEN, Germany (BRAIN) — Almost a year and a half since Shimano acquired Dutch company BikeFitting.com, the components giant gave a peek at its upcoming fitting system at Eurobike.&nbs