FRIEDRICHSHAFEN, Germany (BRAIN) — Scarcely one month after launching the SB5c trail bike and just one week after it introduced a new cross-country race model, Yeti rolled out a third new bike on the opening day of Eurobike.
FRIEDRICHSHAFEN, Germany (BRAIN) — Before the Eurobike show floor opened, journalists gathered around the coffee bar in BMC's sleek and modern booth for a critical cup to fuel the day ahead.
FRIEDRICHSHAFEN, Germany (BRAIN) — CamelBak is chasing the enduro rider with two new packs with padded inserts and other features designed for the race discipline.
FRIEDRICHSHAFEN, Germany (BRAIN) — A new high-end road wheel brand is offering a fresh take on construction and aerodynamic features, as well as an international dream team of wheel and carbon fiber industry veterans as its founding executives.
FRIEDRICHSHAFEN, Germany (BRAIN) — A collaboration between Michelin and Northwave has resulted in two new mountain bike sole models being used on three new Northwave shoes for next season.
FRIEDRICHSHAFEN, Germany (BRAIN) — Timed for the opening of the Eurobike show here this week, Shimano has announced a new top-tier road shoe and some new handlebar, stem and seatpost options offered in its PRO brand.
FRIEDRICHSHAFEN, Germany (BRAIN)—Coming off a mild winter and beautiful spring, the German market has experienced an increase in sales and market experts expect the positive trend to continue through the remainder of the year.
FRIEDRICHSHAFEN, Germany (BRAIN) — Occasional rain showers and cool temperatures didn't stop showgoers from getting on the trail for Eurobike's Demo Day on Tuesday. For the first time, Demo Day was held on show grounds, adjacent to the Messe where the Eurobike expo takes place in Friedrichshafen.
FRIEDRICHSHAFEN, Germany (BRAIN) — Garmin made two product announcements as the Eurobike show opened here with an outdoor demo day Tuesday.
FRIEDRICHSHAFEN, Germany (BRAIN) — BRG Sports has made a minority investment in the Swedish company that developed the MIPS helmet technology, which is used by several helmet brands including POC and Scott Sports.
BELLINGHAM, Wash. (BRAIN) — Kona Bicycle is skipping this month's Eurobike tradeshow for the first time in nearly 20 years, instead holding 2015 model year product introductions for its U.S. dealers in Washington last month and for its European dealers with three events there in August.
FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers say they are expecting more exhibitors to participate in this year's Demo Day, which will be held for the first time at the expo grounds in Friedrichshafen, rather than at its traditional location a few miles away in Argenbühl, Germany.
FRIEDRICHSHAFEN, Germany (BRAIN) — Due to strong demand for booth space, Eurobike organizers are opening additional exhibit space outside the Messe Friedrichafen grounds—between the halls—where it previously featured a bike obstacle course.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Specialized has told its dealers that it will be off the tradeshow floor at Interbike, but will continue to provide test bikes for Outdoor Demo.
FRIEDRICHSHAFEN, Germany (BRAIN) — The European trade show Eurobike will hold its bike demo on the Messe Friedrichshafen grounds next year, instead of a few miles away in Argenbühl, Germany.
MUNICH, Germany (BRAIN) — It appears that ISPO, the Munich trade show organizer, is pulling the plug on Bike ISPO and instead is encouraging suppliers to participate in its annual Travel and Leisure expo held in February.
BRAIN's staff dug into its notebooks and camera memory cards to find a few more tidbits from last week's Eurobike show.
FRIEDRICHSHAFEN, Germany (BRAIN) — Final numbers have been tallied for the four-day Eurobike trade show, and according to organizers, the show once again surpassed previous attendance records.
FRIEDRICHSHAFEN, Germany (BRAIN) — Stepping out of the exhibit halls in the courtyards at the Messe Friedrichshafen — the massive expo center that hosts the Eurobike show — you take some risks.
FRIEDRICHSHAFEN, Germany (BRAIN) — Continental has unveiled a new e-bike drive system, developed in partnership with Benchmark Drives, that drive specialty division ContiTech Power Transmission Group says is smaller, more powerful and lighter than other systems currently available.