DENVER (BRAIN) — Rudy Project has signed on with the Toughman Half Triathlon Series as official helmet and sunglass sponsor. The 10-race series travels across the U.S., challenging athletes of all abilities with a 1.2-mile swim, 56-mile bike and 13.1-mile run.
SILVER CITY, N.M. (BRAIN) — Race directors of the Tour of the Gila are putting out the call for angel sponsors after the 28-year-old stage race’s title sponsor pulled its investment early this week. If new sponsors don’t emerge, the April 29 race in Silver City, N.M., may have to be canceled, organizers added.
FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing’s rolling summertime festival, Tour de Fat, will travel to 10 cities this year to raise money for local nonprofits and celebrate the two-wheel lifestyle.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic already had plenty to celebrate as its 25th edition approaches in April. Now the annual Monterey festival is also reveling in surging numbers for exhibitor sales (up 45 percent), athlete registration (up 17 percent) and camping reservations (up 23 percent).
WESTLAKE VILLAGE, Calif. (BRAIN) — Highlights from our final day of visits with suppliers as the second edition of PressCamp Winter wrapped up Thursday.
PHOENIX, Ariz. (BRAIN) — To speed the flow of real-time sales data among dealers and suppliers, SmartEtailing will launch what Mark Graff, SmartEtailing’s co-founder, calls Industry Data Exchange.
CHICAGO (BRAIN) — Those with doubts as to whether Chicago dealers could pull off a trade show in early February may need to re-think that position. Organizers have had to expand the show floor twice and have sold out their exhibition space.
WESTLAKE VILLAGE, Calif. (BRAIN) — The second edition of Lifeboat Events’ PressCamp Winter got underway Tuesday as a dozen media members met to discuss new product with 10 companies representing 12 industry brands.
BOULDER, Colo. (BRAIN) — Pro ‘cross racer Tim Johnson will once again lead the Ride on Chicago, a five-day fundraising ride benefiting PeopleForBikes. He will be joined by 25 riders, including journalists, athletes and business executives, and pedal from Minneapolis to Chicago from June 2-6.
PHOENIX (BRAIN) — Steve Flagg got the audience’s attention at the IBD Summit Wednesday, pointing out the challenges that rampant discount pricing for parts and accessories from online vendors in the U.K. pose for distributors and dealers.
JACKSON HOLE, Wyo. (BRAIN) — Some 250 advocates, land managers, U.S. forest service representatives and industry suppliers and retailers attended the fourth annual Global Fat Bike Summit here at the Snow King Resort this past weekend.
MARINA DEL REY, Calif. (BRAIN) — The challenge of casting a wider net to continue to grow the sport of triathlon emerged as a key theme at Triathlon Business International's third annual North American Annual Conference held in Los Angeles this week.
MADISON, Wis. (BRAIN) — SR Suntour North America is planning retailer drivetrain and suspension clinics, to be held Jan. 16 in Milwaukee and Jan. 30 in Cleveland. Both events are being held at Rays Indoor Bike Park locations and will include a lunch, riding opportunities and swag.
CHICAGO (BRAIN)—It’s official. The Chicagoland Area Bicycle Dealers Association (CABDA) is launching a trade show and is booking exhibition space for the Feb. 4-5 midweek expo.
PARK CITY, Utah (BRAIN) — Next year's PressCamp Summer event, the 7th annual, will be held June 22-26 at Deer Valley Resort in Park City.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Kenji Haroutunian, Outdoor Retailer’s veteran show director, has been let go by Emerald Expositions, Haroutunian told BRAIN on Wednesday.
DENVER (BRAIN) — The 2014 USA Pro Challenge stage in August brought $130 million in spending to its home state of Colorado, according to a study by sports research firm Sponsorship Science. The USA Pro Challenge commissioned the study.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike’s IBD Summit returns for its fourth edition in 2015 with a new Arizona locale, revamped agenda and a winter calendar date conceived to be more convenient for retailers than the event’s traditional April timing around “Monterey Week” and the Bicycle Leadership Conference and Sea Otter Classic in Northern California.
LOUISVILLE, Ky. (BRAIN) — For its 2015 edition in March, the North American Handmade Bicycle Show will introduce a new category, the Artisan Award, and a cyclocross race pitting framebuilders against one another.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Bicycle Retailer and Industry News will host the second annual Turkey Pedal industry ride and food drive on Saturday, Nov. 15.