SAN JOSE, Costa Rica (BRAIN)—Shimano is expanding its neutral support program in Latin America by sponsoring the granddaddy of all adventure races: La Ruta de los Conquistadores.
LONGMONT, CO (BRAIN)—Clif Bar is the new title sponsor of CrossVegas, signing a multi-year deal.
As a result, the 5th annual international cyclocross race scheduled for Wednesday, Sept. 14 in Las Vegas following the first day of Interbike will be titled Clif Bar CrossVegas.
LAGUNA NIGUEL, CA (BRAIN)—DealerCamp’s final tallies showed that 648 retailers from 352 storefronts traveled to the Deer Valley Resort in Park City, Utah, to see and test 2012 products. That’s up compared to last year’s 220 retailers from 120 stores.
WATERLOO, WI (BRAIN)—Trek president John Burke had a simple message to retailers when it came to the changing retail landscape that exists in 2011.
“Great companies play offense,” said Burke, in reference to online sales competition, and what he calls “a definite trend that’s out there.”
NEWBURY PARK, CA (BRAIN)—“The line looks really solid—especially the new road stuff."
OGDEN, UT (BRAIN)—While much smaller than its annual Frostbike gathering at its Bloomington, Minnesota, distribution center, vendors who set up booths inside Quality Bicycle Products’ new Ogden warehouse yesterday said it offered a captive and high-quality audience.
DENVER, CO (BRAIN)—Primal Wear recently unveiled its new 8,800 square foot facility to the masses with an open house that drew cycling teams, advocacy groups and acquaintances.
IRVINE, CA (BRAIN)—As Felt Bicycles introduced its 2012 product offerings to the cycling media at its Irvine, California headquarters yesterday, the company looks to bring its racing and performance heritage to a wider audience with more options at better price points.
MORGAN HILL, CA (BRAIN)—More than 575 retailers from around the United States joined 170 international dealers at the 2012 Specialized Dealer Event in Monterey, California. It concluded over the weekend.
SEATTLE, WA (BRAIN)—Raleigh Bicycles and MFG Cyclocross are kicking off the cyclocross season two months early with Raleigh's Midsummer Night's Cyclocross at the Raleigh Retailer Summit at Suncadia Resort in Roslyn, Washington, on July 21.
LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events, promoters of DealerCamp, announced that Raleigh Bicycles is the presenting sponsor of the DealerCamp Dirt Grand Prix, a USA Cycling sanctioned short track cross country race.
ORONO, MAINE (BRAIN)—Fietsmarkt, a trade magazine for Dutch bicycle retailers, has again organized a tour of bicycle and accessory manufacturers in China from November 5 - 13, 2011. The Light Electric Vehicle Association is helping to promote the tour.
SCHWÄBISCH GMÜND, Germany (BRAIN)—Organizers of the European Handmade Bicycle Exhibition will bring back the show next year due to requests from local and regional frame builders. The 2011 show was canceled weeks before its scheduled May 20 start date because of low registration numbers.
ST. PAUL, MN (BRAIN)—The Park Tool Tech Summit will be held in Atlanta and Minneapolis in 2012.
DEER VALLEY, UT (BRAIN)—New product lines for 2012 will offer retailers more choices, greater value and a continuation of expensive technology trickling down to lower price points.
MANCHESTER, NH (BRAIN)—The Bike Cooperative recently completed its second annual Great American Bike Sale national promotion.
Running early April through the end of Bike to Work Week, the event helped dealers kick off their season while providing national exposure to member stores and partner brands.
LAGUNA NIGUEL, CA (BRAIN)—DealerCamp has added the Dirt Grand Prix to its list of activities.
MADISON, WI (BRAIN)—The Heartland Velo Show is adding some new activities on August 27-28 at the Alliant Energy Center in Madison, Wisconsin.
Richard Schwinn will be making a presentation entitled “Schwinn Paramount – Handbuilt Legend."
SEASIDE, CA (BRAIN)—A small group of top Specialized dealers gathered in California’s Central Coast Thursday morning as stage five of the Amgen Tour of California left the overcast skies of Seaside bound for Paso Robles.