Sea Otter Classic

Posted November 9, 2009

MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.

Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted November 5, 2009

MONTEREY, CA (BRAIN)—The Sea Otter Classic has added two new elements for 2010: a Gran Fondo and collegiate cycling categories.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted October 25, 2009

MONTEREY, CA (BRAIN)—Sea Otter Classic 2010 registration opens up on November 2.

Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted October 13, 2009

MONTEREY, CA (BRAIN)—SRAM has signed a four-year agreement to be the presenting sponsor of the Sea Otter Classic.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 19, 2009

MONTEREY, CA (BRAIN)—SRAM once again held its annual road and MTB launches to a host of cycling journalists at this year's Sea Otter Classic.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 19, 2009

MONTEREY, CA (BRAIN)—Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.

Sunday was down 5-8 percent, according to Sea Otter president and chief executive officer Frank Yohannan.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 16, 2009

MONTEREY, CA (BRAIN)—Amidst the eventual sunny skies and swirling winds, many vendors echoed the same sentiments when asked about how they were faring during this down economy as the Sea Otter Classic opened yesterday.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 15, 2009

MONTEREY, CA (BRAIN)—It looks as though the law of averages has finally up to Sea Otter Classic, as the weather forecast doesn't call for rain today through Sunday, with temps reaching the low 70s by Sunday.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 14, 2009

MONTEREY, CA (BRAIN)—The NorCal High School Mountain Bike Racing League will be well represented at this year's Sea Otter Classic, which starts tomorrow.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 13, 2009

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will host the inaugural "Interbike Media Tent at Sea Otter Classic" 2009 during the annual bike festival, expo and race series from April 16-19, 2009 in Monterey, Calif.

Posted in North America Tagged Consumer Expos and Rides / Interbike / Sea Otter Classic

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