BOULDER, Colo. (BRAIN) — A new book published by VeloPress, "Hit Reset," teaches athletes how to use yoga to find more speed, power, and endurance.
PHOENIX (BRAIN) — Pivot's new Switchblade mountain bike, designed for both 29-inch and 27.5-plus wheels, features the brand's new long and low geometry, ample tire clearance, and short chainstays.
PORTLAND, Ore. (BRAIN) — Islabikes is launching a line of performance kids bikes, including mountain bikes, cyclocross and road models. The bikes feature lightweight frames and components that are sized appropriately for kids of various ages and sizes.
VANCOUVER, Wash. (BRAIN) — The XACT price-point helmet is based on the iXS's XULT crossover full-face model, but has a slightly reduced spec to reach a retail price that is less than half that of the XULT.
OGDEN, Utah (BRAIN) — Mavic has unveiled its first full-carbon rim mountain bike wheels, the XA Pro Carbon. The company also is introducing an alloy-rim mountain bike wheel, the XA Elite, that shares some of the carbon wheels' features at a lower price.
SCOTTS VALLEY, Calif. (BRAIN) — Blackburn's new Wayside Side Entry Cage has a two-piece design that can be installed so the bottle is able to exit from either the right or left side. No extra hardware is required and the cage installs easily and quickly.
TAMPA, Fla. (BRAIN) — Atomik Carbon, which launched in 2014 with carbon fiber mountain bike wheels and components, is entering the road market with a line of three carbon road clincher wheels.
SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has announced the Aerohead MIPS and Aerohead Ultimate MIPS helmets, each designed for time trial or triathlon use.
RANDOLPH, Mass. (BRAIN) — Delta is offering retailers a new point-of-purchase display that helps consumers answer their most common question about cellphone holders: "Does my phone or case fit?"
MILWAUKEE (BRAIN) — Milwaukee-based accessory brand BiKase is launching its newest product, the SuperBand, on Kickstarter. The SuperBand can be attached to various places on a bike (or stroller, golf cart or other ATV) and includes two elastic bands to hold anything from a rain jacket to a beer can.
SAN FRANCISCO (BRAIN) — Strava has updated its mobile apps with Live Segments, so athletes who use the company's app can see, in real time, when they are approaching a favorite segment and if they are on pace for a personal record or KOM.
INDIANAPOLIS (BRAIN) — Silca is bringing back the SuperPista, a pump first introduced in 1989. The redesigned SuperPista includes some features and materials that Silca uses in its SuperPista Ultimate pump, introduced about two years ago.
AUSTIN, Texas (BRAIN) — The newly formed Professional Bicycle Mechanics Association is selling PBMA T-shirts, with a percentage of proceeds going to World Bicycle Relief's "Mechanics for Mechanics" program, which buys the tools and parts for a mechanic to keep WBR's Buffalo bikes on the road.
CHICAGO (BRAIN) — Abus' new Bordo Centium folding lock features light-weight flexibility in a compact design. These features are shared by all of the various folding locks in Abus' Bordo family.
PRATO, Italy (BRAIN) — Formula's 2017 model year Thirty-Five forks are designed to be the lightest enduro forks with the highest level of custom tuning options available. As its name indicates, the forks have 35mm diameter stanchions.
VANCOUVER, British Columbia (BRAIN) — Two Wheel Gear's new Pannier Backpack Convertible is set to hit shelves across Canada later this month.
LONDON (BRAIN) — Rapha's Pro Team Flyweight Glasses are styled after aviator goggles worn by racing pros in the early 20th century. The glasses feature interchangeable Carl Zeiss lenses designed to provide clarity in a wide range of conditions with UV400 protection.
MONTREAL (BRAIN) — Canadian bike manufacturer Argon 18 has unveiled the official bike of the Danish Track Cycling Team for the upcoming Summer Olympics.
WILTON, Conn. (BRAIN) — Cannondale has introduced the new Quick bike model, a completely redesigned high-performance bike for the modern-day fitness enthusiast. The Quick features high-visibility 360-reflectivity, lightness, comfort and stability, the company said.
PORTLAND, Ore. (BRAIN) — All proceeds from the sale of a special edition Giro DND mountain bike glove will benefit Jim Brown, the director of the Rad Racing NW junior cycling team. A year ago, Brown was diagnosed with lung cancer.