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Posted October 23, 2015

SAN FRANCISCO (BRAIN) — Soma Fabrications' Gator Bar is an alternative to "alternative drop bars," with drops that flare out at a 20-degree angle. It's 655mm wide and works with mountain grips as well as bar tape.

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Posted October 21, 2015

ST. CHARLES, Ill. (BRAIN) — The Sigma Brakelight clips to a bike's rear brake cable and turns on when the rider brakes.

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Posted October 20, 2015

KEMPELE, Finland (BRAIN) — Heart rate monitor pioneer Polar on Tuesday launched a new wrist-based heart monitor with a high-resolution touch screen.

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Posted October 19, 2015

KONA, Hawaii (BRAIN) — Sugoi introduced its 2016 Racing Systems Tri Speedsuit here before the kick-off of the Ironman World Championship. The company said the RS Tri Speedsuit is its most technologically advanced garment ever.

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Posted October 14, 2015
Trinity Advanced Pro 0

KONA, Hawaii  — Giant introduced its new Trinity triathlon bikes last week during a global media launch at the Ironman World Championships. The new range of composite bikes includes two series: Trinity Advanced Pro and Trinity Advanced.

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Posted October 12, 2015

INDIANAPOLIS (BRAIN) — Silca’s Seat Roll is made from Martexin waxed duck canvas for a supple appearance and water resistance equivalent to leather. It can be re-waxed every few years to refresh waterproofing.

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Posted October 8, 2015

NORTH VANCOUVER, British Columbia (BRAIN) — The Vista women’s jersey combines a classic raglan style with Sombrio’s new Chill Mesh Technology.

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Posted October 5, 2015

OGDEN, Utah (BRAIN) — Enve is now shipping its M60 HV and M70 HV wheel models; the HV stands for "high volume." 

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Posted October 2, 2015
The Seven Treeline SL.

WATERTOWN, Mass. (BRAIN) — Seven Cycles has added two custom titanium fat bike models to its lineup.

The Treeline S and Treeline SL are built with straight-gauge and double-butted titanium respectively.

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Posted October 2, 2015

CAMBRIDGE, Mass. (BRAIN) — Montague's new RackStand serves as a bike's rear rack, fender and a kickstand or workstand. It's compatible with 700c, 26-inch or 27.5-inch wheels and will work with quick release or bolt-on axles. It also is available for OE sales.

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Posted October 1, 2015

GLENWOOD SPRINGS, Colo. (BRAIN) — Sampson Sports' new Conquest road pedal is being offered to help retailers compete with online discounters. It retails for $70 with dealer margins starting at keystone levels.

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Posted September 30, 2015

FORT COLLINS, Colo. (BRAIN) — Niner on Wednesday announced a new model, the RKT 9 RDO. The new model is a lightweight short-travel (80mm rear/100mm front) endurance race bike.

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Posted September 29, 2015

ALBUQUERQUE, N.M. (BRAIN) —The Lindarets x Wolf Tooth GoatLink 11 repositions Shimano 11-speed M8000 XT and M9000 XTR rear derailleurs to work with 11-speed 10-42 cassettes. The product also improves performance on aftermarket 10-44 or 11-45 cassettes. 

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Posted September 28, 2015

NEWBURY PARK, Calif. (BRAIN) — Liv has introduced a new line of women's specific triathlon bikes, called Avow Advanced. The bikes offer easily adjustable fit, lightness and aerodynamics.

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Posted September 28, 2015

SAN MATEO, Calif. (BRAIN) — GoPro's new HERO+ action camera offers Wi-Fi and Bluetooth connectivity for $200.

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Posted September 25, 2015

BOULDER, Colo. (BRAIN) — ZJay's Saddle Sore Soother is a product made specifically to be applied post-ride, post-shower, to reduce irritation and lessen the chances of getting saddle sores. The gel can also be applied directly to a saddle sore, but it is not intended as a chamois creme.

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Posted September 24, 2015

SCOTTS VALLEY, Calif. (BRAIN) — Giro has updated its Privateer mountain bike shoe with a new nylon and rubber co-molded outsole and a reinforced toe box.

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Posted September 23, 2015

WHITEFISH, Mont. (BRAIN) — Hammer Nutrition is offering a whey protein supplement made with hormone- and antibiotic-free whey protein isolate from 100 percent grass-fed cows.

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Posted September 21, 2015
The new K-Edge single-ring CX chain guide.

LAS VEGAS (BRAIN) — K-Edge has introduced a new single-ring chain guide for cyclocross, new computer mounts for Garmin and a new Go Big camera mounts for GoPro cameras. 

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Posted September 17, 2015
Emilio De Soto pours one for BRAIN on Thursday.

LAS VEGAS (BRAIN) — Multi-sport clothing maker Emilio De Soto launched a craft tequila at Interbike on Thursday, sharing a few bottles with some lucky show goers at day's end.

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