DENVER, CO (BRAIN) — Rudy Project has added a new line of casual, sports-inspired sunglasses, the Deewhy line.
The line is named for an Australian beach and the company says the line "gives an unmistakable and stylish sport style to those carefree moments."
CHICAGO, IL (BRAIN) — SRAM's new Carry-on Roller Bag allows the brand's supporters to fly the colors while rolling through airports.
WHITE RIVER JUNCTION, VT (BRAIN) — Ibex's Shak City Roller was designed as a do-it-all riding jacket.
PHILADELPHIA, PA (BRAIN) — For 2013 Breezer has brought back the Storm line of hardtails, which includes three models with 29er wheels and one model with 26-inch wheels.
MILL VALLEY, CA (BRAIN) — Easton says its EA90 XD Disc CX wheelset is not a re-purposed road or 29er wheel, but instead designed from the start for cyclocross.
BOULDER, CO (BRAIN) — VeloPress' latest title is a book on core training by pro road racer Tom Danielson and personal trainer Allison Westfahl.
BOULDER, CO (BRAIN) — Blackburn's new Airtower Shop Pump is intended for daily use and abuse at the shop level.
LEXINGTON, SC (BRAIN) — The Tacx Blue Motion stationary trainer features a 10-position handlebar-mounted resistance lever and a Neodymium magnetic brake system.
MILAN, Italy (BRAIN) — Deda Elementi is offering a line of 31.7 mm diameter stems and handlebars for 2013, including a sub-100 gram stem.
The company claims its Superleggero stem is the lightest production stem on the market at 99 grams for the 110 mm length.
LANCASTER, PA (BRAIN) — Seatsleev is a minimalist way for riders to carry essentials on the bike. The saddle pack is made of heavy gauge elastic bands and a grippy fabric to hold a tube, CO2 cartridges, tire levers and a multi-tool.
MILWAUKEE, WI (BRAIN) — Fyxation is offering a new kit that includes a Gates pedal strap and a Gates platform pedal. The urban-oriented brand says the straps are becoming a popular alternative to clips and straps or clipless pedals for fixed gear riders and commuters.
DENVER, CO (BRAIN) — Italian sunglass maker Rudy Project is introducing a new model line that it says merges performance features from some of its previous models.
BOULDER, CO (BRAIN) — For roadies who need a little foot warmth, improved aerodynamics and an occasional laugh from the peloton, Podium Shoe Covers makes covers in 12 designs.
Designs include a work boot, dress shoes, roller skates and high heels.
OXNARD, CA (BRAIN) — Without releasing many details, the Italian component company Tiso announced Wednesday that it will soon release a 12-speed wireless electric road drivetrain.
MILAN, Italy (BRAIN) — Deda Elementi is now offering a carbon seatpost built for Selle Italia's monolink seat rail standard.
RAPID CITY, SD (BRAIN) — Strider Sports is introducing a winter accessory for its no-pedal balance bikes. The Snow Strider Ski attachments were designed and built to work with any Strider ST balance bike.
BOULDER, CO (BRAIN) — Cateye has added digital heart rate, speed and cadence functions to its popular Strada Wireless cycling computer.
WEST MIDLANDS, England (BRAIN) — The Pickwick backpack from Brooks is made in Italy with water-treated European canvas and Brooks leather trim. It features one secret pocket and one extra compartment, both hidden on the back of the bag, and closed with waterproof zips.