OGDEN, Utah (BRAIN) — The co-owner of Mercury Wheels has launched a crowdfunding campaign for a device that increases a bicycle's visibility to radar-based automobile Collision Avoidance Systems.
PORTLAND, Ore. (BRAIN) — North St. Bags' new Morrison is a new commuter pannier/backpack designed to transition quickly from the bike to the shoulders.
LOUISVILLE, Colo. (BRAIN) — Pearl Izumi has launched a limited edition version of its X-Project cycling shoes that is being sold to benefit the Amy D. Foundation. Pearl Izumi is also offering jerseys and shorts that are being to sold to benefit the foundation.
KONA, Hawaii (BRAIN) — BMC is introducing a new triathlon bike at the Ironman World Championships here this week. The new Timemachine is the result of two years of aerodynamic reserach by BMC and Swiss Formula1 experts Sauber Engineering, in collaboration with the BMC Etixx Pro Triathlon Team powered by Uplace.
IRVINE, Calif. (BRAIN) —Felt Bicycles is now selling its TA FRD track bike model, used by the U.S. women's team pursuit squad at the Rio Olympics.
LONDON (BRAIN) — The Rapha helmet has colors to match Rapha clothing and sells for the same price in the U.S. as the Giro Synthe helmet, which it is based on.
The Rapha helmet is sold in four colors: Black, White, Yellow and an Rapha Cycling Club edition.
BOULDER, Colo. (BRAIN) —Skratch Labs' latest product is its Endurance Recovery Mix, its first product for post-activity nutrition. Endurance Recovery Mix will be released to the public for sale on Oct. 3.
GOLDEN, Colo. (BRAIN) — Feedback Sports is entering a new market: tools. The company is now offering three tool kits: a $250 Team Edition kit, a $130 Ride Prep kit and a $130 set of T-handle wrenches. All three kits come with soft carrying cases. The tools are also being sold individually.
CINCINNATI (BRAIN) — Infinit Nutrition is selling a limited edition of its meal supplement, called MUD, in a seasonal Pumpkin Spice flavor. The company said it's part of a new strategy of bringing out small batch limited edition flavors.
OGDEN, Utah (BRAIN) — Enve is now offering the M60 Plus carbon mountain bike wheel, built for 27.5-plus tires.
LAS VEGAS (BRAIN) — Selle SMP, the Italian maker of anatomically correct saddles, has introduced the new Blaster model to its 2017 line of ergonomic saddles.
NEW YORK (BRAIN) — Drone brand DJI is introducing a new drone model called Mavic Pro.
The company saiod Mavic Pro is its first "personal drone." It's small enough to toss in a bag and can launch quickly.
LAS VEGAS (BRAIN) — In order to meet demand for the growing gravel category, engineers at Hutchinson Tires' factory in Montargis, France, spent more than two years developing the company's new Overide gravel tire, which it showed at OutDoor Demo.
TORONTO (BRAIN) — Cervélo has unveiled its S3 Disc, which the company says is stiffer and more aerodynamic than its rim-brake counterpart.
BOULDER, Colo. (BRAIN) — "Greg LeMond: Yellow Jersey Racer" documents LeMond's legendary career year by year. With fresh interviews from LeMond and others, along with rarely seen photos, the book documents the highs and lows of his career from junior to multi-time Tour winner.
CHICO, Calif. (BRAIN) — Paul Component Engineering will be offering many of its parts with purple anodizing in limted editions over the next six months.
GREENVILLE, S.C. (BRAIN) — Boyd Cycling is now offering White Industries hubs as an upgrade option on all its wheelsets.
TAMPA, Fla. (BRAIN) — Atomik Carbon has released disc brake versions of some models in its line of road wheels.
MILL VALLEY, Calif. (BRAIN) — WTB will sell juust 200 of its new Semper Fi saddles, and will donate $15 to the Semper Fi Fund for each one sold.
LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers is now offering its dropper post remote lever separately, for use with its own Dropline dropper post or with compatible cable-actuated posts from other brands.