BERKELEY, Calif. (BRAIN) — GU Energy Labs is debuting its first energy bar and a bulk package option for its GU Energy Gel. The new bulk packaging is designed to reduce litter: fewer packages mean less trash and less material used.
WATERTOWN, Mass. (BRAIN) — Seven Cycles is bringing a new carbon tapered disc fork to market. Called the Max 45, the fork has clearance for a 45c tire and incorporates much of the research behind Seven’s 5E road fork while offering increased torsional stiffness for long-term performance on disc-brake bikes.
FORT COLLINS, Colo. (BRAIN) — Exustar's SM-324 MTB Shoe retails for less than $80 and offers affordable performance for mountain biking and cyclocross, the company says.
MALLABIA, Spain (BRAIN) — The Loki trail hardtail features Orbea's new Double Duty concept, with the ability to run either 29-inch or 27-plus wheels via Boost hub spacing front and rear.
SAN FRANCISCO (BRAIN) — The new Skyline Shorts from Cadence Collection are made with water-resistant, durable 4-way stretch fabric for fit and movement. The fabric is 88 percent Nylon and 12 percent Spandex. The fit is tapered for cycling and there is a reflective label on the waistband for visibility.
ALBUQUERQUE, N.M. (BRAIN) — Patrick O'Grady is once again offering the Old Guys Who Get Fat in Winter Racing Team jerseys. The jerseys feature the cartoon Old Guy created by O'Grady for VeloNews magazine in 1989, as well as various sponsors including Wide Load Diner and Spare Tire Ale.
OGDEN, Utah (BRAIN) — ENVE is now shipping its SES 2.2 wheels, designed as lightweight climbing wheels for tubular tires. The wheels were developed with aerodynamicist Simon Smart and have the shallowest profile of any wheel developed in the collaboration.
PETALUMA, Calif. (BRAIN) — Kitsbow is introducing its first glove, a leather, long-finger mountain bike glove called the Men's All-Mountain Glove.
ROSSANO VENETO, Italy (BRAIN) — Selle San Marco has unveiled a custom Regale Racing Protek saddle for the Rudy Project 3EPIC Mtb Marathon event.
The limited edition saddle commemorates the first edition of the race, which will take place in the heart of the Dolomites.
SQUAMISH, British Columbia (BRAIN) — OneUp Components is now offering narrow-wide chainrings for Shimano XT M8000 and MT700 cranks, designed to be used with Shimano's new 11-speed offroad groups.
The rings save 35 grams and $20 over the stock XT (SM-CRM80) single-ring, OneUp said.
PORTLAND, Ore. (BRAIN) — Rapha is entering a new product category with its first eyewear, the Rapha Classic Glasses.
The new glasses have acetate frames, handmade by Italy's Mazzucchelli, and Carl Zeiss lenses.
ONIGO DI PEDEROBBA, Italy (BRAIN) — Northwave is launching an enduro shoe, developed with sponsored athlete Cedric Gracia and using a new outsole designed with Michelin.
NORWALK, Calif. (BRAIN) — The Sunday AM Raw is part of the brand's 2016 model line, which is arriving in warehouses this month. The Sunday AM is an entry level freestyle BMX bike with a steel frame with chromoly downtube and dropouts.
WILTON, Conn. (BRAIN) — GT is celebrating the 25th anniversary of its Zaskar hardtal mountain bike with a new carbon frame 27.5-inch wheel version offered in four bike models.
CARLSBAD, Calif. (BRAIN) — Mountain bike clothing brand Zoic is introducing its first shoee, a flat pedal design developed with the skateboarding brand Osiris Shoes.
The Zoic Prophet shoe will be offered in three versions, all retailing for $85. They will ship next February.
ELKTON, Md. (BRAIN) — Gore Bike Wear is celebrating 30 years in business with a special limited edition clothing collection, which is available now.
ANNAPOLIS, Md. (BRAIN) — Velo Orange has released its new Piolet frame and fork set.
BROOKLYN, N.Y. (BRAIN) — Brooklyn Bicycle Co. has released its first fixie model, called the Wythe, bringing its bike product line to 10 distinct models.
SEYMOUR, Ct. (BRAIN) — Thule is updating its T2, which the company claims is already the best selling hitch rack in North America. The new T2, available next January, offers increased ground and vehicle clearance, tool-free installation, and longer platforms to fit longer wheelbase bikes.