CARLSBAD, Calif. (BRAIN) — SockGuy is launching more than 40 new designs for the spring season.
LOUISVILLE, Colo. (BRAIN) — Wheels Mfg. is offering shops free laminated wall charts of its derailleur hangers and bottom bracket offerings. The charts are free with any shop order that includes a wall chart between now and April 30.
SEATTLE (BRAIN) — Nuun is working with The Conservation Alliance to offer a co-branded Nuun Active Hydration 4-pack, with a portion of sales benefitting the Alliance while bringing exposure to the group.
NEW YORK —Brooklyn Bicycle Co. has expanded its lineup with the introduction of two hybrid models, the recreational bike brand's first hybrids — the Roebling and Lorimer. Brooklyn's lineup now covers 12 models.
PETALUMA, Calif. (BRAIN) — Yuba's new Boda Boda Macho is designed for carrying cargo, including kids, on rugged trails.
LIVINGSTON, Scotland (BRAIN) — Endura's new QDC (Quick Dry Cool) Drag2Zero triathlon clothing line is said to include "market leading aero concepts, cutting edge fabrics and exclusive pad technologies to live up to its ambitious label.
BOULDER, Colo. (BRAIN) — Polar Bottle is introducing a new bottle cap that it offers a higher volume flow, is leak proof, and is dishwasher safe. The valve is removable for easy cleaning.
YECLA, Spain (BRAIN) — Olula is the new Catlike road helmet, conceived for amateur cyclists.
The Spanish-made helmet features a system that allows removal of the adjustment straps for washing or replacement. The model also includes an anti-insect net.
RICHMOND, Australia (BRAIN) — Australian cycling accessory brand Knog has launched a new style of bicycle bell with a Kickstarter crowd-funding campaign.
The Oi bell wraps around the handlebar and does away with the typical dome shape used on most bells.
CHICAGO (BRAIN) — The Abus Brooklyn Chain is designed for urban areas where bike theft is rampant. With a security rating of 12/15, it's nearly impossible to cut.
"This lock is super burly, but sits nicely on the hips," the company said.
VICENZA, Italy (BRAIN) — Campagnolo's latest road group includes features previously introduced in its top of the line Record and Super Record parts, trickled down — often with less expensive materials — to a lower price.
CHICAGO (BRAIN) — RockShox has re-engineered its Reverb and Reverb Stealth dropper seatposts to improve performance and reliability.
The posts have fully redesigned internals with a new SKF internal floating piston, increased bushing overlap, and new dedicated post length per travel length.
PENTICTON, British Columbia (BRAIN) — Swagman’s new Chinook hitch-mount rack was designed for durability, light weight (35 pounds) and ease of use at an attractive price point.
SMETHWICK, England, UK (BRAIN) — Brooks England is offering a new LED headlight designed to be easily attached to a bike's frame, handlebars or seatpost, and small enough to be stowed in a pocket to prevent theft from a parked bike. The light was designed in collaboration with Lezyne.
TAIPEI, Taiwan (BRAIN) — Praxis Works introduced its new Lyft carbon mountain bike crank at the Taipei International Cycle Expo last week. The company will show the new crank to the public at next month's Sea Otter Classic and plans to begin delivering it on June 1.
CHICAGO (BRAIN) — SRAM"S new Apex 1 group is an affordable single-chainring road group with drop bar and flat bar shifter options. The group also features hydraulic disc brakes.
KEMPELE, Finland (BRAIN) — Polar is announcing a new Strava Bundle promotion for customers who purchase its Polar V650 GPS cycling computer between Wednesday March 9 and April 30.
WHITEFISH, Mont. (BRAIN) — Hammer Nutrition has released a chocolate flavor for Perpetuem, its long-distance fuel mix.
YECLA, Spain (BRAIN) — The Cloud 352 triathlon helmet from Spain’s Catlike incorporates a new Dual AEROSystem shell design that allows it to adapt to riding conditions thanks to the interchangeable shells.
KENT, Wash. (BRAIN) — Diamondback has unveiled its new suspension system — a patent-pending short-link four-bar design called Level Link — in two new aluminum-framed models available at retail next week: the 27.5-plus-wheeled Catch and 27.5-inch Release.