WOODINVILLE, WA (BRAIN) — FSA plans to launch its first hydraulic mountain bike brakes at Eurobike next week, in XC Race and Trail versions.
BEAVERTON, OR (BRAIN) — Yakima's 2014 line includes two new hitch-mast bike rack models, the FullSwing and the FullTilt.
SUN PRAIRIE, WI (BRAIN) — Challenge is introducing a new cyclocross tire model in tubular and open tubular formats. The new Chicane tread pattern is optimized for fast course conditions and was developed with top British racer Helen Wyman. Wyman won the European championships on prototype Chicane tires.
FAIRFIELD, CA (BRAIN) — Sports Beans has launched new Protein Recovery Crisps formulated to rebuild muscle following intense training or competition.
Sport Beans Protein Recovery Crisps combine two sources of protein — whey and pea — in a bite-sized crisp. The texture mimics a malt ball.
ATLANTA, GA (BRAIN) — Wahoo Fitness on Thursday released its new PROTKT case and bike mount for the iPhone 5.
SUN VALLEY, ID (BRAIN) — Smith Optics is expanding into the bike helmet market with three models, including a new all-mountain helmet called the Forefront.
INDIANAPOLIS, IN (BRAIN) — Zipp has introduced two new bottle cage designs, one made of aluminum and one of carbon fiber.
RANCHO SANTA MARGARITA, CA (BRAIN) — Serfas new TSL-T1000 headlight is a lightweight, CNC aluminum 1,000-lumen headlight for mountain biking.
SEATTLE, WA (BRAIN) — VeloBody Shave Stick was designed to make it easy to keep cycling legs smooth and conditioned.
BURNABY, British Columbia (BRAIN) — Cannondale Pro Cycling team rider Ted King worked with Sugoi to develop a signature custom jersey, called, "King of the Road."
SUN PRAIRIE, WI (BRAIN) — Challenge is making its cotton-casing cyclocross tubular, previously available only to sponsored pro athletes, available for purchase.
MINNEAPOLIS, MN (BRAIN) — 45NRTH's new Fasterkatt shoe is designed for winter cycling, including cold weather cyclocross.
SAN FRANCISCO, CA (BRAIN) — The Atom is a generator and battery that attaches to a bike's rear hub and has a USB port to charge cell phones or other devices, including tablets, cameras or GPS units.
MORGAN HILL, CA (BRAIN) — Specialized's Epic line features all-new carbon and aluminum frames designed to be the sport's lightest and most efficient full-suspension cross-country bikes.
SAN DIEGO, CA (BRAIN) — Australia-based trainer brand JetBlack is entering the U.S. market this season with the JetBlack Z1 Fluid HYDROGEL Trainer.
TORONTO, Ontario (BRAIN) — KindHuman is introducing a new affordable line of clothing to complement its higher-end offerings. The first piece in the new Aktive line is a limited edition Maccabi jersey.
BOULDER, CO (BRAIN) — Polar Bottle has reduced the retail price of its Polar Bottle Ergo — an insulated "lifestyle bottle" — by 20 percent.
Originally priced at $18.99, the Ergo is now available for a suggested retail price of $14.99.
BURBANK, CA (BRAIN) — Fixie maker Pure Fix is donating $100 from the sale of two special edition bikes to Charity:Water, an organization that funds water projects in developing countries.