SMETHWICK, England, UK (BRAIN) — Brooks England is offering a new LED headlight designed to be easily attached to a bike's frame, handlebars or seatpost, and small enough to be stowed in a pocket to prevent theft from a parked bike. The light was designed in collaboration with Lezyne.
TAIPEI, Taiwan (BRAIN) — Praxis Works introduced its new Lyft carbon mountain bike crank at the Taipei International Cycle Expo last week. The company will show the new crank to the public at next month's Sea Otter Classic and plans to begin delivering it on June 1.
CHICAGO (BRAIN) — SRAM"S new Apex 1 group is an affordable single-chainring road group with drop bar and flat bar shifter options. The group also features hydraulic disc brakes.
KEMPELE, Finland (BRAIN) — Polar is announcing a new Strava Bundle promotion for customers who purchase its Polar V650 GPS cycling computer between Wednesday March 9 and April 30.
WHITEFISH, Mont. (BRAIN) — Hammer Nutrition has released a chocolate flavor for Perpetuem, its long-distance fuel mix.
YECLA, Spain (BRAIN) — The Cloud 352 triathlon helmet from Spain’s Catlike incorporates a new Dual AEROSystem shell design that allows it to adapt to riding conditions thanks to the interchangeable shells.
KENT, Wash. (BRAIN) — Diamondback has unveiled its new suspension system — a patent-pending short-link four-bar design called Level Link — in two new aluminum-framed models available at retail next week: the 27.5-plus-wheeled Catch and 27.5-inch Release.
SAN DIEGO — Lake Cycling has launched the MXZ400, a winter boot boasting double the warmth and coverage than the Dutch brand’s MXZ303.
TAIPEI, Taiwan (BRAIN) — Advanced Sports' Fuji brand updated its Gran Fondo line of comfort/performance road bikes with a new frame material technology that damps vibrations.
BOULDER, Colo. (BRAIN) — VeloPress is offering a new cookbook from chef Biju Thomas and Dr. Allen Lim: Feed Zone Table: Family-Style Meals to Nourish Life and Sport.
SAN LUIS OBISPO, Calif. (BRAIN) — SRAM is releasing a new line of mountain bike disc brakes, called Level. The new line of 2-piston brakes will replaces some SRAM and Avid brakes in the company's model line.
ASHEVILLE, N.C. (BRAIN) — Industry Nine has added a version of its Torch Classic Mountain hub for the centerlock brake rotor interface. Torch Classic Mountain Center Lock will be available in Boost and traditional mountain configurations.
BOULDER, Colo. (BRAIN) — RockyMounts is launching three thru-axle compatible fork-mount racks: the SwitchHitter rack, HotRod mount and StreetRod adaptor.
SANDY, Utah (BRAIN) — Reynolds Cycling’s new fat bike wheelset, the Dean, features the company’s proprietary carbon rim technology and Industry Nine hubs. Reynolds is positioning it as a premium, all-season wheelset upgrade for fat bikes.
TEMPE, Ariz. (BRAIN) — State Bicycle Co. has introduced its first 29er mountain bikes featuring graphics by artist and Cadence Cycling owner Dustin Klein.
CHICAGO (BRAIN) — SRAM has updated the graphics throughout its Red road group with mechanical shifting, making it more similar to its wireless Red group.
BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes is introducing a new tire sealant formula called Race Sealant. The company also announced a new in-house R&D division and a new logo as it celebrates 15 years in business.
INDIANAPOLIS (BRAIN) — Zipp is bringing its NSW (Nest Speed Weaponry) technology to its 404 wheelsets, creating a premium model that retails for $3,100 a pair.
DURANGO, Colo. (BRAIN) — Tailwind Nutrition has added two new caffeinated flavors to its Endurance Fuel line of products.
The two new flavors, Green Tea Buzz and Tropical Buzz, each contain 35mg of caffeine per 100 calories, just like Tailwind's Caffeinated Raspberry Buzz.
PETALUMA, Calif. (BRAIN) — Mountain bike apparel brand Kitsbow has added a road line that includes a jersey, bib short, windbreaker, and knee and arm warmers.