Taichung Bike Week (TBW) takes place every year in the heart of Taiwan’s manufacturing region. TBW is an international business show for competitive OEM bicycle component producers and their high-end brand customers. As most in the business probably already know, the nucleus of TBW was initially established at a resort hotel in the outskirts of Taichung City by a few local OEM suppliers to answer to the needs of several well-known brands. The remarkable success of that event inspired others to follow suit and have their own exhibitions at several high-end downtown Taichung hotels The informal show gradually grew into one of the most important events in the international bicycle industry calendar. The Taichung City government came forward in 2008 to help facilitate TBW mini-shows, offering logistical support, which has made the show even more efficient and cost effective for all participants.