Staff Directory

Marc Sani
Publisher

Marc Sani was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. We would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack 10 years ago, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

Toby Hill
Managing Editor

Nicole Formosa
International Editor

Nicole is happy to be living in Southern California after spending four years shivering in Colorado’s Rocky Mountains. A native West Coaster, she graduated from the University of Oregon in 2001 and worked in television news for two years before setting out into the great unknown. After stints as a river guide, a snowboard bum and a golf course starter, Nicole became a reporter for a daily newspaper in Colorado. She joined BRAIN in January, 2008. Nicole likes to ride her mountain bike, telemark ski and see the world through “reliable” forms of transportation like chicken buses or the back of pick-up trucks.

Dean Severson
Creative Director

Dean is the newest member of the BRAIN team. Dean has 15 years experience in marketing, advertising and the arts. His expertise lies in graphic design, web design, advertising, marketing and social networking. He has a long list of clients who he has worked with. Dean is a California native, who has lived up and down the state, settling in So Cal in 1996. His love for cycling developed in 1985 when as a kid he saw Greg LeMond win the Coors Classic in Colorado, and he has been a fan ever since. Where he is on the weekend: Hanging with family, Everything at the ocean, cycling, tennis What you will find on his iPod: Reggae, Old School Hip Hop, more Reggae

Terry Moyes
Associate Publisher-Circulation

Joined BR&IN in May 1992. Persuaded to do so by current Publisher then Editor, Marc Sani who somehow convinced him a new and struggling, under-capitalized publication with three strong competitors was a great product and a friendly place to work. Became Publisher in 1997 on the death of the magazineís founder, Bill Tanler, and assumed current position after the magazine moved to California in 2001. During a 45 year career in magazine publishing he also has served as Publisher of Popular Science and Advertising Director of Ski Magazine, Ski Business, Ski Racing and World Tennis. He also worked in a variety of capacities at other special interest consumer and trade publications in London and the United States. Now happily living in Santa Fe, NM with Irene, wife of 42 years, who is also responsible for Marketplace Sales in BR&IN.

John Crenshaw
Contributing Editor

John bought 28 pounds of straight-gauge steel bike for commuting in 1978, at age 33. It got him to work and eventually hauled him over his first century ride, a mountainous monster he wasn’t ready for, but which hooked him on cycling anyway. As president of Santa Fe’s bike club, John founded the Santa Fe Century, grown by others into national recognition, and staged numerous races—even winning a few in the 40-to-death citizens’ categories. John's enjoyed week-long, pass-climbing vacations in the Rockies, but chooses less challenging terrain now. He's supported his bike habit, and family, as an editor, PR guy and part-time game warden with the New Mexico Game and Fish Department, retiring in 1997. John hit Marc Sani up for work with BRAIN that fall and attended his first Interbike. His wife Molly and he have reared two great daughters and are now completely captivated by toddler twin granddaughters.

Patrick O'Grady
Columnist/Cartoonist

Patrick O'Grady has been writing and drawing for money since the 1970s and annoying people in person since 1954, when he was born in a solar-powered, carbon-neutral, organic-log cabin he built himself with funds cleverly diverted from a UNESCO project intended to construct a chain of kimchee stand-slash-pay toilets along the Korean DMZ. He was suckered into helping launch BRAIN when Marc Sani cleverly offered to "buy him a beer" and has been hanging around ever since, waiting for it. O'Grady enjoys solo cyclocross, though he rarely podiums, and maintains a small arsenal of semiautomatic firearms, through which he corresponds with his many vociferous critics. O'Grady and his long-suffering wife, Shannon, have no children, thanks to a number of hastily and unanimously passed local, state and federal measures upon their wedding in 1990, but have been blessed with a pair of massively retarded cats, Ike and Turkish.

Gary Newkirk
Director of Sales and Marketing

Irene Moyes


Joined BR&IN in 1992. Presides over the growth and development of this important section of the magazine, also known over the years as a most energetic and personable member of the BR&IN show booth staff. In between raising two boys and doting on four grandchildren Irene has found time to be a fashion buyer for Harrods in London and Associated Merchandise Corp. in New York, run her own dental lab equipment import business (making use of her fluency in French and German), run a school lunch program for 200 children and worked for a number of New York based Fortune 500 companies in a variety of capacities. Now living in Santa Fe, NM with her husband, our Associate Publisher/Circulation.