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North America

KENT, WA (BRAIN)—Diamondback Bikes is moving in a new direction in terms of its support of local advocacy groups.

Tagged Advocacy/Non-profits

WOODINVILLE, WA (BRAIN)—Full Speed Ahead (FSA) has picked up International Trade as its new distributor in South Africa.

Tagged Distributor news

HAVERHILL, MA (BRAIN)—Mavic, Inc. has hired Zack Vestal as its communications and PR manager for the United States.

Tagged People

MEQUON, WI (BRAIN)—Hayes Bicycle Group has hired Adam Micklin as the company's new global director of sales.

Micklin brings over 25 years of industry experience in strategic sales and leadership with some notable brands.

Tagged People

SAN DIEGO, CA (BRAIN)—The Competitor Group (CGI) has hired Josh Furlow as its senior vice president of operations.

Tagged Media/Publishing

LOS ANGELES, CA (BRAIN)—Currie Technologies has opened its first IZIP concept Store in Venice, California.

The store isn't just about selling electric bikes.

SYDNEY, Australia (BRAIN)—Australian-based Bont Cycling has established a United States subsidiary in Carlsbad, California, to directly service its growing U.S. market base.

BOULDER, CO (BRAIN)—Product Architects, Inc., maker of the Polar Bottle, has launched an online store on its Web site to provide a direct sales outlet for its water bottles.

Crankbrothers dreambikes initiative was inspired by Hans Rey and his Wheels4Life charity, which donates bikes to people in developing countries who need basic transportation.

MARINA, CA (BRAIN)—Sidi America hosted a small group of editors for its first media day last week at its offices near Monterey on California’s central coast.

HEERENVEEN, The Netherlands (BRAIN)—Accell Group N.V. has reached agreement on the acquisition of all outstanding shares in Bianchi Bisiklet A.S. (Turkey), which also includes a 50 percent participation in the well-known Italian company Atala.

MORGAN HILL, CA (BRAIN)—Specialized has introduced The MasterLink—a customer service tool that combines existing Specialized systems with the latest in online technology.

LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events, promoters of DealerCamp, have announced a new program called “Pick Me for DealerCamp,” which enables bicycle retailers to request a subsidy to attend the event in 2011.

Tagged Events

PARK CITY, UT (BRAIN)— is launching their own professional cycling team in 2011.

MORGAN HILL, CA (BRAIN)—For the first time ever, shops, teams, clubs and event organizers can design and preview their custom-designed Specialized water bottle online before placing an order.

BLOOMINGTON, MN (BRAIN)—QBP will host an outdoor “ride and try” demo and vendor expo in Ogden, Utah July 24 – 25, 2011.

The event will be hosted at the company’s new distribution center in Ogden, according to a press release.

Tagged Events / Distributor news

OXFORD, MS (BRAIN)—Mercury Bicycle Company has added new sales reps in the United States.

Campy North American will be hosting their 3rd annual Toy Drive. Please bring a new unwrapped toy for ages: infant-17 years. All toys will be donated to Voices for Children: San Diego Chapter and Children's Hospital of San Diego.

BLOOMINGTON, MN (BRAIN)—Quality Bicycle Products recently brought on its first two independent sales reps after three decades of employing only an inside sales team.

Tagged Distributor news

MISSOULA, MT (BRAIN)—Adventure Cycling Association, North America's largest cycling membership organization, has announced the winners of its 2010 Bicycle Travel Awards, which include the City of Farmington, Missouri, Jim Klobuchar (Minneapolis, Minnesota), Bike Newport (Newport, Oregon), and Chuck Pengilly (Missoul

Tagged Awards


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