SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike is making changes to its upper management and sales department including current group show director Lance Camisasca working as an industry consultant to Interbike beginning the first of the year.
Camisasca will help Interbike develop sales and marketing strategies, identifying new market opportunities and acting as Interbike's key liaison for its advocacy and industry relations efforts.
Nielsen Business Media, Interbike's parent company, will not seek a replacement for Camisasca’s position.
As group show director, Camisasca directed all sales, marketing and operations efforts for Interbike, the OutDoor Demo and Health+Fitness Business since 1998. This past Interbike was Camisasca's 10th year at the helm. During his tenure as group show director, Camisasca oversaw 31 events, dating back to the Interbike Philadelphia regional event, the 1999 Open Air Trade Fair and two Winterbike's, to name a few.
As a marketing consultant for Lifeboat Solutions, a firm Camisasca will launch in January, Camisasca will use his 30-plus years of bicycle industry experience advising companies on sales, marketing and event management, with Interbike being his first client.
"There have been a lot of changes in the 10 years I've been with Interbike, both as a company and within the tradeshow industry," Camisasca said. "Interbike's parent company is now Nielsen Business Media, a fantastic organization with tons of experience in both the business-to-business arena
and in the sports industries. Nielsen is also a company that really understands how to produce outstanding trade events, in part by having experts focus on what they do best, such as operations, sales, marketing, to name a few.
"The time for me to step outside of the bubble and work closely with Interbike as a client, Bikes Belong and the entire industry to further the importance of Interbike down the stretch couldn't be better. I leave in my wake exceptional sales, marketing and operation teams, who run efficiently, professionally and passionately in their day to day efforts. I am confident that my new role working with these strong individuals bodes well for Interbike and future events."
Camisasca will act as a key industry consultant, working directly with the Interbike sales and marketing teams and vice president of Nielsen's Sport's Group, Joe Flynn.
"Lance is an invaluable asset to Interbike," said Flynn. "His new role with Interbike will allow him to focus on the big picture, instead of day-to-day operations. Lance will now be able to assist me in formulating short and
long term strategies for the cycling industry. In addition he will be working closely with industry groups such as the NBDA and Bikes Belong, making himself available to customers large and small, collecting feedback and providing effective ideas on improving the show."
"No one knows the show or the needs of the bike industry better than Lance," said Tim Blumenthal, executive director of Bikes Belong. "Lance's new role should allow him to focus on Interbike's big picture, relationships with key partners like Bikes Belong, and the process of making Interbike even more productive and more fun for everyone involved."
There are also some sales department changes.
Robert Roman, Interbike's senior account executive, has been assigned
additional sales territories and will focus specifically on meeting the needs of the cycling industry with the Interbike Expo and OutDoor Demo moving forward. Previously, Roman was also an account executive for Interbike's sister show, the Health+Fitness Business Expo, the leading
retail fitness industry business-to-business trade event.
Interbike's sales department is led by Andria Klinger with account executive, Brian McKavic and senior account executive, Robert Roman. Klinger and McKavic have been with Interbike for the last two shows and Roman for more than seven years.