LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Solutions, an event management, sales/marketing consulting company for the recreation and sporting goods industry, has hired Chad Battistone, a former Nielsen Business Media, Interbike and Health+Fitness Business account executive and bicycle industry veteran.
With more than 12 years of sales and marketing experience within the bicycle industry, Battistone will consult with North American and international bicycle and accessory manufacturers planning to exhibit at the September 2008 Interbike OutDoor Demo and International Bicycle Expo.
Along with Lifeboat Solutions founder and former Interbike show director Lance Camisasca, Battistone will help individual manufacturers identify and develop cost effective tradeshow strategies, and provide logistical support such as identifying vendor partners, service form submission, on-site coordination and post show follow-up.
"I've worked with dozens of customer service professionals and account executives over the years, and Chad is one of the best I have ever worked with," Camisasca said. "He intuitively knows what customers need and is a highly creative problem solver and efficiency expert. I could not have found a better individual to help with Lifeboat Solution's event management services."
"I'm excited to be working with Lance again helping clients with their event marketing," Battistone said. "Over the next few weeks, Lance and I plan on reconnecting with manufacturers we've interacted with over the years and helping them with their trade show efforts."