SAN JUAN CAPISTRANO, CA (BRAIN)—After two years of collecting potential host city data and retailer, manufacturer and industry partner feedback, Interbike management has announced the trade show will remain in Las Vegas, and that they are currently finalizing an agreement with the Sands Expo and Convention Center to host the industry's show for a minimum of three more years, beginning with the 2010 show.
"The decision to keep the Interbike show in Vegas comes after years of research and communication with our retailer attendees, exhibiting manufacturers and important industry partners," said Lance Camisasca, Interbike's industry consultant. "The data and communication we have collected, along with industry recommendations from organizations like the National Bicycle Dealers Association (NBDA) and Bikes Belong, confirm our decision to keep the show in Las Vegas."
Keeping Las Vegas as the host city for the Interbike trade show came into question two years ago in preparation to renew the show's contract with the Sands Convention Center, which expires with the 2009 show. Among other things, members of the industry were interested in seeing the show support a more cycling-friendly city, while maintaining the best return on investment for exhibitors and retail buyers.
For more on this story, be sure to read the July 15 issue of Bicycle Retailer and Industry News.