GRENCHEN, Switzerland (BRAIN)—Swiss bicycle brand BMC has added Brent Graves to its management team as head of operations.
“Brent brings to BMC a comprehensive set of product management and sourcing skills as well as a clear vision for effective global sourcing. BMC’s growth has been matched with significant investment in infrastructure over the last several years, and we look to Brent to assist us in leveraging this investment to meet our customers’ and shareholder’s high expectations,” said Andreas Georgiadis, chief operating officer of BMC.
Graves brings a wealth of experience to BMC. As director of product development at Iron Horse, Graves designed and implemented a comprehensive development process as well as built a team of professional product managers for the company’s various brands.
As general manager for Free-Flight Bicycles in Atlanta, Graves oversaw the Top 100 Bicycle Dealer’s expansion from one to three stores. Previously, he was responsible for developing and presenting suspension fork product lines at Answer Products, where he co-authored the U.S. Patent for Answer Product’s reverse arch technology.