ARGENBUEHL, Germany (BRAIN)—In Hinduism, Kali is the six-armed goddess of death, destruction and rebirth.
Mike Wilson hopes to appeal to the goddess’s good side as he and his partners prepare to bring the first products to market for their new company, which they named Kali.
The Kali line of helmets and protective gear debuted Wednesday at Eurobike’s Demo Day and will also be at Interbike.
Wilson said Kali has shaved significant weight off of motocross and downhill helmets with a new technology in which the lining of the helmet is bonded to the shell.
The flagship Aatma helmet, for example, is certified for motocross but is light enough to appeal to downhill cyclists, Wilson said. A medium Aatma weighs 1,500 grams (52.9 ounces)and carries a suggested retail price of 220 Euros.
Aatma means “soul” in Sanskrit, and Wilson said the name was chosen deliberately for Kali’s debut.
“This is who we are as a brand,” he said.
Wilson, who formerly worked for Salomon and Adidas, said Kali now has distributors for Germany, France and the United States. The company’s main offices are in San Jose, California.