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The 5th Spot

Published September 14, 2008

"LRMR (Lebron James' company) owned about 10 percent of big bicycle manufacturer Cannondale with private-equity firm Pegasus. Sold it a few months ago. 'Lebron and I came up with the idea," said Maverick Carter, one of James' partners in LRMR. 'We discussed it with a member of our team who handles the investments, and we said we were interested in the business of bikes. Twelve months later we sold it with Pegasus and made three or four times as much.'"

—Lisa Taddeo, Esquire magazine (October)

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