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The 5th Spot

Published September 30, 2008

What are Lance Armstrong, carbon fiber and Trek Bicycles?

The answers in the form of a question posed by contestants on the game show Jeopardy last week.

Jeopardy recently filmed an episode at the University of Wisconsin in Madison and spent a day at Trek’s headquarters in nearby Waterloo videotaping questions for a category on Racing Bikes.

Eric Bjorling, Trek’s lifestyle marketing guy, said the opportunity just fell into Trek’s lap.

“They called us up and asked if we were interested in doing some filming here at the headquarters,” he said. “They were here for a better part of a day filming. They were really great to work with.”

The episode aired Monday, Sept. 22.

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