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Road Bike Action Expanding to Nine Issues

Published October 20, 2008

VALENCIA, CA (BRAIN)—For 2009, Road Bike Action Magazine will expand to nine issues.

After a successful 2008, highlighted by the launch of www.roadbikeaction.com in July, the magazine's slogan for 2009 has become “Nine Great Issues in '09."

Road Bike Action will have a fresh copy out to readers every 30 days starting with the 2009 Tour of California issue and then for the following six months, to be followed by three bi-monthly issues in the fall.

The magazine's expansion to nine issues in 2009 is a testament to Road Bike Action Magazine’s commitment not only to its readers but also to its loyal advertisers. These additional issues will support the increase in demand for Road Bike Action Magazine and take advantage of the aggressive push that its new distributor, Curtis Circulation Company (the largest distributor of magazines in the U.S. and Canada), has put in place with Road Bike Action.

Road Bike Magazine's newsstand growth is exceeding all projections, and Curtis has just increased the number of newsstand outlets displaying RBA by another 25-percent, beginning with the January 2009 issue (which is printing this week). The magazine's paid subscriber base has exceeded 10,000 copies, with a very high percentage of renewal subscriptions.

Hi-Torque Publications has also extended its partnerships with Active.com and USA Cycling for 2009; these affiliations hit core racing enthusiasts, multi sport athletes and readers that are new to road cycling.

The magazine's Web site, www.roadbikeaction.com, has exceeded its initial launch goal set in July of 60,000 unique visitors per month and is growing rapidly. To keep the growth of Road Bike Action on the fast track for both Web and print, the magazine has added three new members to the team: Philip Booth will be the online editor, who will be one of many working around the clock to bring breaking news to the Web site; Katharine McCoy will become health and fitness editor and has already added the new “Diva Guide” feature for women’s new products in the June 2009 issue; and Dr. Jonathan Edwards will expand his contributions on cycling training and fitness.

Topics associated with this article: Media/Publishing

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