TORONTO, Ontario (BRAIN)—Cycling and multisport authority Cadence Cycling & Multisport Centers will team with Cervelo, on a Cadence Preferred Coaching Partnership agreement for 2009, which will benefit customers of both innovative companies worldwide through their synergistic pairing.
Through strategic collaborations with preferred coaching partners, Cadence establishes relationships with industry leaders and authorities that elevate the standard and influence the cycling and multisport marketplace. The company seeks partners that are committed to the same core values as Cadence: premiere quality, technological innovation, data-driven results and genuine consumer benefit. By collaborating with industry innovators, Cadence provides customers with a wide range of products and services including bicycles, wheels, components, apparel, physiological testing, biomechanical services and training and coaching protocols through their Philadelphia, Pennsylvania and New York City centers.
Cadence’s partnership network, which in addition to Cervelo includes ASSOS, Wilier-Triestina and Zoot, brings a wealth of benefits to customers, including access to comparative data and the most up-to-date scientific databases for product engineering and physiological research. Access to this information enables Cadence to provide its customers with unparalleled evidence demonstrating the technological advantage of preferred coaching partners’ products and services. In exchange, Cadence provides preferred coaching partners with access to their athlete database and coaching staff for product beta-testing and statistical research among diverse athlete populations, as well as unlimited access to Cadence’s state of the art training and testing facilities.