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Currie Introduces IBD Fulfillment Program

Published December 10, 2008

LOS ANGELES, CA (BRAIN)—Currie Technologies has introduced a new “Web to Dealer” IBD Fulfillment Program.

This new program allows consumers who purchase an IZIP hybrid electric bicycle on Currie’s Web store ( to have their bikes shipped directly to a dealer store (without shipping charges) for professional assembly and set-up. In return dealers receive compensation for their assembly and have the opportunity to assist customers with proper set-up.

“It’s also the most ideal time to sell consumers necessary accessories and apparel, not to mention a chance to make them a customer for life," said Larry Pizzi, Currie’s president.

During the past year as interest from U.S. consumers spiked to an all-time high, demand for IZIP hybrid electric bikes outstripped the companies’ limited dealer distribution.

“Because in many areas, they could not find IZIP bikes in their local bike shops, consumers turned to the Web to search for our products," Pizzi said.

In response to this record demand Currie Technologies launched, a multi-faceted commerce enabled Web site and built a Web sales department to support the initiative. The Web site is equipped with a dynamic "Dealer Locater" using Google Map-it Technology to help guide customers to the closest stores. Now with this new program the consumer has the option to place their order on-line, choosing from every available model and pick their bike up fully assembled at the nearest dealer location, bridging the gap between Web purchases and dealer sales.

Pizzi expects that the fulfillment program will bring many new customers into dealers’ stores, and ensure that IZIP Hybrid Electric Bicycles are assembled and delivered professionally to the consumer by an authorized Currie Technologies Dealer who understands and believes in the product.

New dealer information is available by contacting Currie’s Dealer Sales Department at 1-800-377-4532 Option 3 or by emailing

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