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Cole Wheels Signs Velimpex as Agent

Published December 23, 2008

TAIPEI, Taiwan (BRAIN)—Cole Wheels has appointed Velimpex Marketing, Inc., as its exclusive OEM sales agent for North America.

Cole Wheels, owned by Armor Manufacturing Corporation, produces precision road and MTB wheels featuring their patented Dynamic Spoke Alignment system.

Velimpex is a U.S.—based OEM sales company whose portfolio includes Selle San Marco, Vittoria, Geax, Wippermann and Axa-Basta.

“We’re very pleased to represent Cole for OEM sales,” said Velimpex’s Tom Petrie. “DSA is a brilliant idea. The wheels are race-proven by Rock Racing. And their reasonable pricing and ready accessibility in Taiwan makes them a shrewd OEM spec.”

Jack Lin, president of Cole Wheels, said, “Velimpex is the sales organization we’ve been looking for. They’re actively involved with all major OEM accounts in the U.S. and Canada and they are known throughout Taiwan as a professional and efficient sales organization.”

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