TYLER, TX (BRAIN)—John Cobb, founder of Cobb Cycling, has launched the company’s new Web site, with the availability in late March of newly revamped VFlow saddles, designs that he has been manufacturing and selling for over 10 years.
Cobb has been one of the foremost authorities on aerodynamics, ergonomics, biomechanics and bicycle component design for more than 20 years.
His work with athletes began with regionally competitive cyclists and multisport athletes, then grew into consulting work for prominent professional athletes, such as Greg LeMond and years later Lance Armstrong, and expanded to include the design of bicycle frames, forks, wheels, aerodynamic handlebars and extensions, bike saddles, helmets and waterbottle cages.
As a sought-after expert, Cobb has been offered many positions over the years as head engineer or lead product developer for various companies. After several years of designing and overseeing the manufacture of bicycle components for a company focused on the triathlon and road cycling markets, Cobb has decided that he prefers working for himself, promoting his own research, designs and consulting activities.
“I’ve learned a lot from my work at other companies, and I think that I’ve helped them bring some truly unique and advanced products to market,” Cobb said. “But I can do the same thing as a consultant, as evidenced in the design of an aero frameset I did for a prominent international brand (currently being used by both a world champion pro road team and an Ironman champion), and in the creation of innovative new bicycle components.”
After being aligned with different personalities and organizations over the years, Cobb decided it was in his best interest to build his own company and brand, making his products available directly to the public.
“Cobb Cycling allows me to follow my own research agenda, working more closely with a broader client base,” Cobb said. “It also allows me to be more in charge of my own destiny."
Cobb will offer VFlow saddles initially, gradually introducing more products over the next 18 months.