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GT Launches Grassroots MTB Program

Published January 26, 2009

BETHEL, CT (BRAIN)—GT Bicycles will recruit 35 mountain bike racers nationwide for a new grassroots mountain bike program called the GT Dirt Coalition.

Each member will race and represent GT Bicycles and the International Mountain Biking Association (IMBA) at a minimum of six mountain bike races during the 2009 season.

“Amateurs are the unsung heroes of mountain bike racing,” said Jenni Cathcart, director of marketing for GT Bicycles. “The GT Dirt Coalition rewards their competitive spirit and commitment to cycling.”

Each GT Dirt Coalition member will receive a high-end race machine: GT’s iconic Zaskar Pro hardtail ($3499.99) with GT signature triple triangle frame design or the Marathon Pro ($4299.99), GT’s lightweight full suspension bike utilizing GT’s Independent Drivetrain suspension system. Both models feature a monocoque carbon fiber frame and XT components. Members also receive a 10x10 Dirt Coalition tent, two race kits and GT swag. The sponsorship package is valued at $4,200-$5,000.

GT Dirt Coalition members will be selected based upon their leadership in the cycling community, involvement in advocacy, local bike shop affiliations, proposed 2009 race schedule and past race results. If you think you’ve got what it takes to be a GT Dirt Coalition member, please fill out the application by clicking on link between January 23 and February 5, 2009.

One note: Any rider who gets paid to race or holds a professional cycling license is not eligible for the Dirt Coalition. And sorry, but all racers must be 18 or older.

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