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Gruppo Bici to Distribute Italian Mags

Published March 24, 2009

BOULDER, CO (BRAIN)—Gruppo Bici N.A. has signed an exclusive agreement with Compagnia Editoriale S.r.l. and La Cuba S.r.l. According to terms of the agreement, Gruppo Bici N.A. is now the exclusive importer, marketer and distributor of Bicisport, Cicloturismo, Cycling Pro, Il Giornale delle Gran Fondo, la Bicicletta, Mountain Bike Magazine and Mountain Bike World bicycling magazines in North America.

“We are delighted with the opportunity to distribute Compagnia Editoriale’s and La Cuba’s cycling periodicals in North America,” said company spokeswoman D’Abria Versace. “Putting these otherwise competing magazines under an umbrella is a win strategically; the economies gained enables Gruppo Bici to offer these important bicycling magazines to North America at an affordable price.”

Compagnia Editorale of Rome, Italy, is the publisher of Bicisport, Cicloturismo and Mountain Bike Magazine. Also from Rome, Italy, La Cuba S.r.l. publishes Cycling Pro, Il Giornale delle Gran Fondo, la Bicicletta and Mountain Bike World. All magazines are printed in Italiain and available as a single issue ($15) or annual subscription, saving readers 33.3 percent off the single issue price. Magazines are available starting with the April 2009 issue; 34 years of archives and Italian cycling books are also available.

Since 1976, Bicisport has been bringing the Italian tifosi some of the best analysis and commentary straight from the European scene. On the pages of Bicisport the reader will enjoy: in-depth interviews and rider profiles of the established stars and the young rivals gunning for a place on the podium; comprehensive previews of the continental tours followed by breathtaking photography and action-packed reporting; and history articles featuring the teams and personalities whose performances are now the stuff of legends. Bicisport is the longest-running magazine covering the sport of Italian and European professional bicycle racing.

Cycling Pro also provides some of the best behind the scenes stories of professional bicycle racing all across Europe, covering triumph and tragedy and everything in between. In a few short years the respect Cycling Pro has established for itself enables the magazine access to professional cycling’s biggest names, backing expert comment up with stunning photography by the sport's leading snappers. Cycling Pro is an eclectic mix of commentary, features, news and reviews of the Italian and European bicycle racing scene.

Cicloturismo and la Bicicletta are magazines for the bicycle lover. Both Cicloturismo and la Bicicletta are packed with expert reviews of the latest road bikes and gear, inspirational routes and rides from around the world, evocative features that take the reader inside every aspect of cycling and unmatched fitness, nutrition and training advice guaranteed to help riders get the best from their selves and their bikes.

Il Giornale delle Gran Fondo is a splendid review for those who love the sport of the ciclosportivo, the Gran Fondo. Pedaling stories of great adventure over legendary roads, Il Giornale delle Gran Fondo captures the Italian Gran Fondo and her accessories and bicycles like no other magazine. Whether seeking an armchair travel adventure or training for the next event, Il Giornale delle Gran Fondo is the perfect cycling Gran Fondo companion.

Mountain Bike Magazine and Mountain Bike World are the magazines for cross-country and trail riders. Written by the most respected teams in the business, Mountain Bike Magazine and Mountain Bike World show readers what to ride, how to ride and where to ride. Packed with inspiring photography and writing, both magazines cover the European professional mountain bike racing scene, provide the latest accessory and mountain bike new and reviews and feature technical articles including mountain biker workshops.

While developing a network of retail studios in select North American markets, Gruppo Bici sells its Italian city bicycles, cycling products and publications direct to consumers through its online store at Near-term company objectives include introducing Atala racing and vintage bicycles, offering an Atala frame program for clubs and teams and establishing a development program for junior athletes throughout North America.

Topics associated with this article: Distributor news

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