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Look Cycle Introduces 585 Trade Up Program

Published May 13, 2009

SAN JOSE, CA (BRAIN)—Look Cycle has introduced the Look 585 Trade Up Program.

Designed to get cycling enthusiasts onto the legendary 585, this program offers consumers a $500 credit towards the purchase of a 2009 Look 585 frame when they bring in their existing frame from any manufacturer.

Featuring advanced carbon fiber technology, the Look 585 is the ultimate multipurpose frame. Weighing just 900 grams, the 585 is one of the most balanced frames in its category, straddling the ideal blend of stiffness and all day comfort and compliance.

The Look the 585 Trade Up Program is available at participating Look dealers through June 30. A complete list of dealers can be found at

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