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CycleOps Launching New Dealer Program

Published May 14, 2009

MADISON, WI (BRAIN)—CycleOps Power has launched a new dealer program called the "CycleOps Power Training Course."

The CycleOps Power Training Course is a turnkey event to bring educational content to customers.

“I’ve spoken with many shops, and many ask for opportunities to host events to better teach the fundamentals and benefits of training with power to their customers,” said Jocelyn Vande Velde, consumer experience product manager for CycleOps Power. “Cycling enthusiasts and triathletes alike are becoming much more aware of the benefits of power, but they don't know where to start.”

In order to address this trend, CycleOps Power has developed a package to drive dealer sales of power products, build dealer brand equity with shop customers, grow a stronger relationship with area cycling and triathlon clubs and better educate dealer staff.

Dealers purchase the CycleOps Power Training Course package from CycleOps, and in turn receive all the tools to put on a top notch seminar about training with power. Dealers are provided a presentation written by Allen Lim, Phd., renowned physiologist and director of education at Saris Cycling Group and Angie Sturtevant, director of fitness at Saris Cycling Group. In addition, CycleOps provides marketing tools to draw consumers to the event, which include posters, email invite blasts, web banners, flyers and coupons. Dealers have the option to use a CycleOps expert coach or use their own in-house coach.

This concept debuted at the Trek Store in Loveland, Colorado, on March 7. On May 11, Grand Performance and Gear West Bike & Triathlon in St. Paul, Minnesota, partnered with their local multisport club, Twin Cities Multisports Club to host the CycleOps Power Training Course.

"I wanted to educate myself and staff better. As a retailer, you want to offer more products to help your customers train better and the PowerTap allows them to truly measure their gains (or losses) over time," said Dan Casebeer, owner of Grand Performance Bicycle Shop in St. Paul, Minnesota.

Over 40 people attended this event, including coach Piotr Bednarski, “I coach cross country skiers and triathletes and I wanted a better handle on training with power for myself and my clients.”

For more information about hosting a CycleOps Power Training Course, please contact Jocelyn at

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