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SRAM Lance Armstrong Poster Giveaway

Published May 19, 2009

CHICAGO, IL (BRAIN)—To celebrate Lance Armstrong’s return to racing on SRAM Red, the company has commissioned a series of limited edition posters commemorating his primary 2009 races.

The posters are limited edition, designed in collaboration with Lance, and will only be available through this contest. “2009 Tour of California” will be the first high-quality, silk-screened poster available.

To win, consumers must purchase a SRAM-equipped road bike at an authorized independent bicycle retailer after May 1, 2009. The bike can be any brand of road, time trial, or cyclocross bike, but must be equipped with complete SRAM Rival, SRAM Force, or SRAM Red gruppos.

Entrants must then take a digital picture of themselves, the bike, and the retailer that sold the bike and forward to ichoosetowin@sram.com. Two posters will be sent to winners, one for the consumer and one for the Dealer. Quantities are limited and other prints will be released throughout the year so consumers are encouraged to keep trying.

Please refer to complete rules and regulations by visiting www.theroaddiaries.com.

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