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Suunto Adds Reps, Hires Sales Firm

Published June 1, 2009

OGDEN, UT (BRAIN)—Suunto has added three new sales representatives in the Midwest, while bringing on Epic International to represent Suunto in special and non-traditional sales channels.

New Suunto representatives Judy Bard, Larry Hanson and Tim Harwood will be covering territories throughout North and South Dakota, Wisconsin, Iowa, Nebraska, Illinois, Missouri and Minnesota.

“We are adding reps with decades of experience in the outdoor industry,” said Suunto national sales manager Susan Dinesen. “We are improving and expanding our sales team in the Midwest and looking to build on success we’ve had in the region.”

Bard is president of Athletes in Motion Inc. and has been representing the sporting goods industry for more than 30 years. Bard will represent Suunto in run-specialty, bike-specialty and triathlon shops with Suunto’s Training Line. She’s a lifelong athlete herself and will be covering Illinois and half of Missouri.

Hanson and Harwood of Adventure Sport Marketing also joined Suunto. Hanson has spent more than two decades as a rep in the outdoor industry. Besides being on the Board of the Outdoor Reps Association he is also a member of the Midwest Ski Reps Association. Harwood has spent the last five years as an outdoor rep. The two will cover much of the Midwest including, North and South Dakota, Wisconsin, Minnesota, Iowa and Nebraska.

Suunto is also amplifying efforts in the premium and incentive sales industry. Epic International will provide a national sales force with 14 groups covering key markets to handle non-traditional sales channels for Suunto.

“This is something new and exciting,” Dinesen said. “We’ve had agencies in the past, but nothing of this magnitude. It’s really a great opportunity to expand the Suunto brand.”

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