WOODINVILLE, WA (BRAIN)—Full Speed Ahead has hired Ivan Harms as the new sales account executive for OEM and aftermarket for the West Coast region with a particular focus on California.
Harms’ primary responsibilities include sales to specific distributors, coordinating product shipments, product information and samples, presenting and demonstrating product information to customers and staff, regional target marketing, ground promotions and marketing to Southern California retailers and technical seminars on FSA, Gravity, Vision Tech, RPM products.
He will work out of a satellite office in the Southern California region.
Harms has more than 20 years of bicycle industry experience ranging from working retail shops to becoming a senior product manager for Raleigh USA, as well as owning his own trading company importing products.
“We are pleased to have Ivan as the newest addition to FSA,” said Matt VanEnkevort, managing director of FSA USA. “This new position was created to better serve the OE and AM distributors in the California region. Ivan’s experience in retail, PD and importing is an excellent fit to better address our customers' specific needs with a face-to-face relationship. We see a need for building a more personal and consistent relationship with distributors and OE customers especially with all the new products we are introducing in the next few years.”
“It is an honor to join the FSA team and working with Matt again.” Harms said. “I have the utmost respect for FSA as well as Matt’s leadership and vision. The FSA brand has been a leader in new technologies and capitalizing on market treads at the right time. It is a dynamic company to work with and I look forward to growing the California market in the years to come.”
Harms grew up in the Eastern high desert town of Ridgecrest, California and has been cycling almost his entire life from BMX racing to road and mountain biking. He is married and has a 5-year-old son, and currently lives in Santa Clarita, California.