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Marin to Distribute Mezzo Folding Bikes

Published July 7, 2009

NOVATO, CA (BRAIN)—Marin Bikes is partnering with UK brand Mezzo Bikes to distribute three models of folding bikes in the United States.

After evaluating several folding bikes and exploring in-house development, Kelly Burr, vice president of product development, decided that Mezzo was the right choice. “Building an efficient folder that handles like a real bicycle is extremely difficult,” Burr said. “We’ve chosen the Mezzo because it represents the epitome of the qualities that we wanted in a folding bike. The ride quality is in a category above all competing models available on the market.”

Available in three styles with an introductory retail price of $929, each model provides dealers with a full margin and the ability to sell the Mezzo on its quality without Internet pricing competition.

“The Mezzo is a fresh product that doesn’t come with a stodgy stigma,” said Marin brand manager Aaron Tieman. “It provides a practical alternative for the commuting professional and a profitable product for U.S. bicycle dealers.”

For more on this story be sure to read to the August 1 issue of Bicycle Retailer and Industry News.

Topics associated with this article: Distributor news

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