MONTREAL, Quebec (BRAIN)—ExpoCycle 2009’s BTAC Retailer Power Program is back, and is bigger and better than before.
“We were thrilled with the response in 2008,” said Janet O’Connell, executive director of the Bicycle Trade Association of Canada (BTAC). “Our retailers loved the seminars. They found them informative and practical, which is exactly what we wanted. It went off without a hitch.”
This year’s program will feature more sessions and a French component.
“The demand is definitely there,” O’Connell said. “So we’ve responded. We’re particularly please with the addition of French sessions.”
The Retailer Power Program is designed to help bike retailers become more profitable and more knowledgeable. Each seminar focuses on providing tips and tricks that can help improve business. This year’s keynote session will address the growing interest in cycling as both transportation and recreation.
“Bikes have become part of daily life. People use them for commuting, getting around town, exercise,” O’Connell said. “That’s where the industry is going, that’s where the growth is, and we want our retailers to be ahead of the curve.”
Other seminar topics include: business strategies and tactics, fostering customer loyalty, team-building, increasing sales, maximizing the potential of the Internet, the specialty bike retailer market, effective advertising and media planning.
A full Retailer Power Program schedule, as well as seminar descriptions, can be found by clicking link.
ExpoCycle starts September 10.