SAN CARLOS, CA (BRAIN)—Last week at the 2009 Interbike International Bicycle Expo, Ritchey Design debuted its updated “Fit Logic” poster, which can be used as a sales tool to help retailers explain the benefits of custom bike fitting to consumers.
According to Ritchey Design’s Fit Logic philosophy, “The best performance is achieved when a bike fits the unique and individual dimensions of the rider." The redesigned Fit Logic poster includes diagrams of how the different fit options of Ritchey stems, handlebars and seatposts affect a rider’s body position on the bike. The fit benefits of each component are described next to each diagram. Sample images of Ritchey stems, handlebars and seatposts are included as a reference along the bottom of the poster.
Ritchey retailers are encouraged to place the poster in a shop fitting area or high traffic customer zone to help generate opportunities for explaining and selling the benefits of good bike fit.
Ritchey Design recently distributed the updated Fit Logic poster to its dealers and introduced it at the 2009 Interbike International Expo. Ritchey Design dealers that haven’t received a poster and would like one mailed to them at no charge should contact Ritchey at rd_ firstname.lastname@example.org. To view a photo of the full new poster, click on link.