WILMINGTON, MA (BRAIN)—Pedro's has partnered with 2pure to represent the Pedro's brand of bicycle care products throughout the UK.
Pedro's will be added to the limited yet diverse mix from 2pure with the objective of deeper penetration into the UK's retail base.
"2pure has a growing reputation for delivering intense, high quality customer service, as well as a strong conveyance of brand value for the companies they represent. They get it. 2pure also shares our ethos, not only with respect to the planet, but with respect to one's personal space as well. They'll be our partner in cleaning up the health of the environment in the back-shop across the UK," said Christopher Zigmont, Pedro's chief executive officer.
2pure director, George Bowie, said, "This is the result of a courtship that has spanned more than a decade, it is fantastic to get the opportunity to work with such a pioneering brand and we look forward to making the full line available to the already loyal UK consumer. The fact that the brand and company is so focused on making environmentally-friendly products is a key attraction for 2pure"
Pedro's entire product range is now available throughout the UK via 2pure.