NUNSPEET, The Netherlands (BRAIN)—Shimano Europe Group has restructured its sales and marketing departments by integrating all European activities for Shimano products (Shimano, PRO and AIM brand) within one organization.
Shimano Europe BV will become responsible for the marketing and sales of both Shimano retail and OEM business towards all market channels and business partners.
Up until now Shimano OTC was in charge of retail business within Europe that had been part of Shimano Benelux BV. This new set-up means an integration of all retail and OEM related activities and employees within one company. Now all retail oriented business (Shimano Cycling Wear, Shimano Eyewear, Shimano Workshop, Shimano wheelsets, shoes and pedals, PRO, AIM and all individually packed Shimano components) will be handled by Shimano Europe BV, creating more clarity of responsibilities while increasing the efficiency and effectiveness of the sales and marketing departments.
This means the sales department of Shimano Europe will be divided into three major sections: product management (bicycle components and retail), sales retail, sales OEM and a back up team. The marketing department will contain two sections: promotions and products for all products and brands; and sports, events marketing and public relations.
The service department will remain unchanged.
"With the new set-up we strive to service the complete market better and quicker and to offer more clear contacts and responsibilities," said Frank Peiffer, managing director of Shimano Europe BV.