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Dorel Launches Asia Division

Published June 2, 2010

MONTREAL, Quebec (BRAIN)—Dorel Industries has launched Cycling Sports Group (CSG), Asia Pacific.

Dorel has appointed Mario Stein as vice president of CSG Asia Pacific, according to a press release. Based in Osaka, Japan, Stein will be in charge of driving CSG’S growth agenda across Asia Pacific, including Japan, Australia, Korea, New Zealand, China, Singapore, Thailand, Indonesia and India.

“The Asia Pacific region has been and will continue to be a critical geography for Dorel Recreational/Leisure,” said Robert Baird, president and CEO, Dorel Recreational/Leisure. “This builds on our multi-faceted strategy to grow our bike business into a global force by leveraging our excellent portfolio of recognized brands and investing in leaders like Mario in their respective markets.”

Stein, who will also maintain country management responsibility for Japan, joined the company in September 2009. In just a short amount of time, he has led the Japanese subsidiary to become a stronger and more successful company, turning around the business to growth after decline and also building consumer loyalty through programs such as Cannondale Owners Group, an on-line program designed to keep customers engaged with the Cannondale brand.

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